Apple Newsroom., 17 .

 
 
1. iPhone XR available for pre-order on Friday, October 19., 17 .[−]
iPhone XR available for pre-order on Friday, October 19
The new iPhone XR, integrating breakthrough technologies from iPhone XS in an all-screen glass and aluminum design featuring a stunning 6.1-inch Liquid Retina display1 the most advanced LCD in a smartphone and six beautiful finishes will be available for customers to pre-order beginning Friday, October 19 at 12:01 a.m. PST on apple.com and the Apple Store app. iPhone XR is packed with the newest technologies including the A12 Bionic chip with next-generation Neural Engine, the smartest and most powerful chip in a smartphone, which unlocks new experiences for immersive AR, games and photography, while still delivering all day battery life, lasting up to an hour and a half longer than iPhone 8 Plus.
iPhone XR features an advanced wide-angle lens camera with an all-new sensor that delivers Smart HDR and faster auto-focus, while a 30 percent larger sensor with larger and deeper pixels improves image fidelity and low-light performance in photos and videos. Improvements to the ISP, Neural Engine and software algorithms enable Portrait mode from a single-lens camera with sophisticated bokeh effect. The new Depth Control lets you adjust the depth of field both in real-time preview2 and post-capture. The latest TrueDepth camera system offers Portrait mode and Portrait Lighting for amazing selfies, and also brings Face ID, the most secure facial authentication system ever in a smartphone, to iPhone XR.
The most durable front glass ever in a smartphone is wrapped in an elegantly matched anodized band made from 7000 series aerospace-grade aluminum, and the glass back enables wireless charging. A seven-layer color process gives the glass back beautiful nuanced hues in six beautiful finishes, black, white, blue, yellow, coral and (PRODUCT)RED. iPhone XR also introduces Dual SIM2 through the use of a nano-SIM and digital eSIM. iPhone XR is water resistant, with a rating of IP67, and protects against everyday spills including coffee, tea and soda.3
iPhone XR will be available in more than 50 countries and territories, and in Apple Store locations beginning Friday, October 26 at 8 a.m. local time. Stores will have iPhone XR available for walk-in customers, who are encouraged to arrive early.
Additionally, iPhone Xs and iPhone Xs Max will also be available in more than 30 countries and territories including Chile, Colombia, Malaysia and Thailand on the same day.
Pricing and Availability
* iPhone XR will be available in 64GB, 128GB and 256GB models in black, white, blue, yellow, coral and (PRODUCT)RED starting at $749 (US) from apple.com in the Apple Store app and Apple Store locations, and is also available through Apple Authorized Resellers and select carriers (prices may vary). Walk-in available in most stores.
* Customers will be able to pre-order iPhone XR beginning Friday, October 19 at 12:01 a.m. PST with availability beginning Friday, October 26, in more than 50 countries and territories including Albania, Andorra, Australia, Austria, Bahrain, Belgium, Bosnia, Bulgaria, Canada, China, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Greenland, Guernsey, Herzegovina, Hong Kong, Hungary, Iceland, India, Ireland, Isle of Man, Italy, Japan, Jersey, Kosovo, Kuwait, Latvia, Liechtenstein, Lithuania, Luxembourg, Macedonia, Malta, Malaysia, Mexico, Monaco, Montenegro, Netherlands, New Zealand, Norway, Oman, Poland, Portugal, Puerto Rico, Qatar, Romania, Russia, Saudi Arabia, Singapore, Serbia, Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland, Taiwan, Thailand, the UAE, UK, US and US Virgin Islands.
* iPhone XR will be available to customers in additional countries and territories including Armenia, Bhutan, Brunei, Cambodia, Georgia, Kazakhstan, South Korea, Macau, Maldives, Myanmar, Ukraine and Vietnam on Friday, November 2.
* iPhone XR will be available to customers in Israel beginning Thursday, November 1.
* Customers will be able to pre-order iPhone XS and iPhone XS Max beginning Friday, October 19 at 12:01 a.m. PST with availability beginning Friday, October 26 at 8 a.m. local time in additional countries including Chile, Colombia, Malaysia and Thailand.
* iPhone XS and iPhone XS Max will be available to customers in South Korea and more than 10 additional countries and territories beginning Friday, November 2.
* Through Apples iPhone Upgrade Program, customers in the US can get iPhone XR, with the protection of AppleCare+, choose their carrier (no multiyear service contract required) and have the opportunity to upgrade to a new iPhone every year. The iPhone Upgrade Program is available for iPhone XR at apple.com, in the Apple Store app and Apple Store locations in the US with monthly payments starting at $37.41 (US). Customers who are interested in joining the iPhone Upgrade Program, as well as those already in the program, can use the Apple Store app to get pre-approved before iPhone XR pre-order until 4 p.m. PST on Thursday, October 18.
* With Apple GiveBack, customers can trade in their eligible device for an Apple Store Gift Card or a refund of up to $525 (US) on their purchase.4 If their device isnt eligible for credit, Apple will recycle it for free.
* Anyone who wants to learn more or go further with iPhone XR or iOS 12 can sign up for free Today at Apple sessions at apple.com/today.
* A portion of proceeds for iPhone XR (PRODUCT)RED purchases will go directly to Global Fund HIV/AIDS grants that provide testing, counseling, treatment and prevention programs with a specific focus on eliminating transmission of the virus from mothers to their babies.
1 The iPhone XR display has rounded corners that follow a curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.06 inches diagonally. Actual viewable area is less.
2 Real-time preview in Depth Control and Dual SIM support will be available soon via an upcoming free software update. Use of Dual SIM requires two wireless service plans (which may include restrictions on roaming). Certain restrictions apply to use.
3 iPhone XR is splash-, water- and dust-resistant, and was tested under controlled laboratory conditions with a rating of IP67 under IEC standard 60529 (maximum depth of 1 meter up to 30 minutes). Splash, water and dust resistance are not permanent conditions, and resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty.
4 $525 (US) is based on iPhone X. Trade-in values may vary based on the condition and model of your smartphone trade-in. Additional terms at apple.com/giveback.
Press Contacts
Andrew Kelly,Apple,andrewkelly@apple.com,(669) 283-1423
Fana Yohannes,Apple,fyohannes@apple.com,(408) 974-2246
Apple Media Helpline,media.help@apple.com,(408) 974-2042

2. Adobe previews PhotoshopCC on iPad and new apps for creative pros., 15 .[−]
Adobe previews Photoshop CC on iPad and new apps for creative pros
Today at Adobe MAX, Adobe previewed Photoshop CC on iPad, Project Aero, a tool that enables creators to design AR experiences, and Project Gemini, a drawing app. Adobe also introduced Premiere Rush CC, the first all-in-one, easy-to-use video editing app for social media creators.
  • Redesigned for a modern touch experience, Photoshop CC on iPad will deliver the power and precision of its desktop counterpart. Photoshop CC on iPad will let users open and edit native PSD files using Photoshops industry-standard image-editing tools and will feature the familiar Photoshop layers panel. With Photoshop CC across devices, coming first to iPad in 2019, you will be able to start your work on an iPad and seamlessly roundtrip all of your edits with Photoshop CC on the desktop via Creative Cloud.

  • Adobe previewed Project Aero, a new cross-device AR authoring tool that enables creators to design augmented reality experiences. Project Aero is the first AR app built for designers and artists and was first sneaked on-stage at Apples Worldwide Developer Conference earlier this year. Project Aero enables optimal delivery of AR experiences, empowering creatives to place digital content in the real world. At Adobe MAX, Adobe showcased an AR-powered retail store of the future, revealing the exciting possibilities of immersive design experiences.

  • A new app designed to accelerate drawing and painting workflows across devices, Project Gemini, coming first to iPad in 2019, combines raster, vector and new dynamic brushes into a single app experience built for drawing. Project Gemini enables artists to use and sync their favorite Photoshop brushes and works seamlessly with Photoshop CC.

  • Designed specifically for online video creators, Premiere Rush CC integrates capture, intuitive editing, simplified color, audio and motion graphics with seamless publishing to leading social platforms such as YouTube and Instagram, all together in one easy-to-use solution. With Premiere Rush CC, content creators do not have to be video, color, or audio experts to publish professional-quality videos. Premiere Rush CC harnesses the power of Premiere Pro CC and After Effects CC, offers built-in access to professionally designed Motion Graphics templates in Adobe Stock to get started quickly, and features a Sensei-powered, one-click auto-duck feature to adjust music and normalize sound. It also allows access anywhere, enabling users to create compelling video projects optimized for social distribution on one device and publish from another with a consistent user experience across desktop and mobile.

For more information, please visit https://news.adobe.com/press-release/creative-cloud/adobe-announces-next-generation-creative-cloud-max-2018.

Press Contacts
Hannah Wong,Apple,hannahw@apple.com,(408) 974-7077
Apple Media Helpline,media.help@apple.com,(408) 974-2042

3. What Businessweek got wrong about Apple., 04 .[−]
What Businessweek got wrong about Apple
The October 8, 2018 issue of Bloomberg Businessweek incorrectly reports that Apple found malicious chips in servers on its network in 2015. As Apple has repeatedly explained to Bloomberg reporters and editors over the past 12 months, there is no truth to these claims.
Apple provided Bloomberg Businessweek with the following statement before their story was published:
Over the course of the past year, Bloomberg has contacted us multiple times with claims, sometimes vague and sometimes elaborate, of an alleged security incident at Apple. Each time, we have conducted rigorous internal investigations based on their inquiries and each time we have found absolutely no evidence to support any of them. We have repeatedly and consistently offered factual responses, on the record, refuting virtually every aspect of Bloombergs story relating to Apple.
On this we can be very clear: Apple has never found malicious chips, hardware manipulations or vulnerabilities purposely planted in any server. Apple never had any contact with the FBI or any other agency about such an incident. We are not aware of any investigation by the FBI, nor are our contacts in law enforcement.
In response to Bloombergs latest version of the narrative, we present the following facts: Siri and Topsy never shared servers; Siri has never been deployed on servers sold to us by Super Micro; and Topsy data was limited to approximately 2,000 Super Micro servers, not 7,000. None of those servers have ever been found to hold malicious chips.
As a matter of practice, before servers are put into production at Apple they are inspected for security vulnerabilities and we update all firmware and software with the latest protections. We did not uncover any unusual vulnerabilities in the servers we purchased from Super Micro when we updated the firmware and software according to our standard procedures.
We are deeply disappointed that in their dealings with us, Bloombergs reporters have not been open to the possibility that they or their sources might be wrong or misinformed. Our best guess is that they are confusing their story with a previously-reported 2016 incident in which we discovered an infected driver on a single Super Micro server in one of our labs. That one-time event was determined to be accidental and not a targeted attack against Apple.
While there has been no claim that customer data was involved, we take these allegations seriously and we want users to know that we do everything possible to safeguard the personal information they entrust to us. We also want them to know that what Bloomberg is reporting about Apple is inaccurate.
Apple has always believed in being transparent about the ways we handle and protect data. If there were ever such an event as Bloomberg News has claimed, we would be forthcoming about it and we would work closely with law enforcement. Apple engineers conduct regular and rigorous security screenings to ensure that our systems are safe. We know that security is an endless race and thats why we constantly fortify our systems against increasingly sophisticated hackers and cybercriminals who want to steal our data.
The published Businessweek story also claims that Apple reported the incident to the FBI but kept details about what it had detected tightly held, even internally. In November 2017, after we had first been presented with this allegation, we provided the following information to Bloomberg as part of a lengthy and detailed, on-the-record response. It first addresses their reporters unsubstantiated claims about a supposed internal investigation:
Despite numerous discussions across multiple teams and organizations, no one at Apple has ever heard of this investigation. Businessweek has refused to provide us with any information to track down the supposed proceedings or findings. Nor have they demonstrated any understanding of the standard procedures which were supposedly circumvented.
No one from Apple ever reached out to the FBI about anything like this, and we have never heard from the FBI about an investigation of this kind much less tried to restrict it.
In an appearance this morning on Bloomberg Television, reporter Jordan Robertson made further claims about the supposed discovery of malicious chips, saying, In Apples case, our understanding is it was a random spot check of some problematic servers that led to this detection.
As we have previously informed Bloomberg, this is completely untrue. Apple has never found malicious chips in our servers.
Finally, in response to questions we have received from other news organizations since Businessweek published its story, we are not under any kind of gag order or other confidentiality obligations.
Press Contacts
Fred Sainz,Apple, sainz@apple.com ,(669) 227-0492
Apple Media Helpline,media.help@apple.com,(408) 974-2042

4. Apple brings more than 70 new emoji to iPhone with iOS 12.1., 02 .[−]
Apple brings more than 70 new emoji to iPhone with iOS 12.1
More than 70 new emoji will be coming soon to iPhone, iPad, Apple Watch and Mac, including new characters with red hair, gray hair and curly hair, a new emoji for bald people, more emotive smiley faces and additional emoji representing animals, sports and food. The new emoji are available in todays developer and public beta previews of iOS 12.1, and will be available in upcoming software updates for iOS, macOS and watchOS.
Emoji are used by people all over the world to communicate. iOS 12.1 brings even more characters to the keyboard that better represent global users, including new emoji for moon cake, red gift envelope and nazar amulet.
Sports fans will celebrate the addition of new emoji for softball, frisbee and lacrosse, while outdoor adventurers will enjoy new characters for luggage, compass and a hiking boot to accompany the existing climbing emoji.
Beautifully designed characters for the llama, mosquito, swan and raccoon, join the kangaroo, lobster, parrot and peacock previewed on World Emoji Day, and bagel and salt join new food emoji for cupcake, leafy greens and mango.
Thousands of emoji are currently available on iOS, watchOS and macOS, including emotive smiley faces, gender-neutral characters, various clothing options, food types, animals, mythical creatures and more. New emoji characters are created based on the approved characters in Unicode 11.0. Apple is working with the Unicode Consortium to add more disability-themed emoji to the keyboard for Unicode 12.0, slated for release in 2019.
Press Contacts
Jacqueline Roy,Apple,jacqueline_roy@apple.com ,(408) 862-4386
Apple Media Helpline,media.help@apple.com,(408) 974-2042

5. Apple adds support for contactless student ID cards in Wallet., 02 .[−]
Apple adds support for contactless student ID cards in Wallet
iPhone and Apple Watch Make Getting Around Campus Easier Than Ever
Starting today, students at three universities are among the first to enjoy the convenience of using just their iPhone and Apple Watch to get around on and off campus. At Duke University and the Universities of Alabama and Oklahoma, students can now add their ID card to Apple Wallet and use it to pay quickly and easily for laundry, coffee or lunch, and even get into their dorms, the gym or the school library.
iPhone and Apple Watch have brought us into a new era of mobility, helping to transform everyday experiences, said Jennifer Bailey, Apples vice president of Internet Services. When we launched Apple Pay, we embarked on a goal to replace the physical wallet. By adding transit, loyalty cards and contactless ticketing we have expanded the capabilities of Wallet beyond payments, and were now thrilled to be working with campuses on adding contactless student ID cards to bring customers even more easy, convenient and secure experiences.
With access to the dorm, dining hall, gym, library and campus events using only their iPhone or Apple Watch, students can now leave their physical wallets behind. Paying for supplies at the bookstore, for laundry or off campus for a meal has never been easier. Simply hold iPhone or Apple Watch near the reader anywhere physical student ID cards are accepted on and off campus.
The ability to add student IDs to Wallet will launch with Duke University, the University of Alabama, and the University of Oklahoma beginning today. Johns Hopkins, Santa Clara and Temple Universities will bring the capability by the end of this school year.
Press Contacts
Katie Clark Alsadder,Apple,kclarkalsadder@apple.com,(408) 974-9976
Apple Media Helpline,media.help@apple.com,(408) 974-2042

6. Shot on iPhone Xs: Users share their best., 01 .[−]
Shot on iPhone XS: Users share their best
Amateurs and pros alike are taking advantage of the breakthrough 12MP dual camera system on iPhone XS and iPhone XS Max. New features like Smart HDR, advanced bokeh in Portrait mode and the ability to change the depth of field with Depth Control are all huge improvements in state-of-the-art photographic techniques that everyone can use.
These images were pulled from the passionate and talented users who post every day to #ShotoniPhone across social media.
For tips and techniques to help capture great photos and videos on iPhone, visit: apple.com/iphone/photography-how-to/.
Press Contacts
Alex Kirschner,Apple,alexkirschner@apple.com ,(408) 974-2479
Michele Wyman,Apple,michele_wyman@apple.com,(669) 276-1208
Apple Media Helpline,media.help@apple.com,(408) 974-2042

7. Everyone Can Create curriculum now available on Apple Books., 01 .[−]
Everyone Can Create curriculum brings creative expression to every subject, now available on Apple Books
New, Free Guides for Drawing, Music, Video and Photos Unleash Student Creativity
Apple today announced its Everyone Can Create curriculum is now available on Apple Books. Designed to help unleash kids creativity throughout their school day, Everyone Can Create teaches students to develop and communicate ideas through drawing, music, video and photos on iPad. The new, free project guides give teachers fun and meaningful tools to easily fold these skills into any lesson, assignment and subject. Everyone Can Create joins Apples successful Everyone Can Code initiative as one-of-a-kind programs for teachers that keep students excited and engaged.
For more than 40 years, Apple has worked alongside educators to help them foster creativity in the classroom. The Everyone Can Create project guides were developed in collaboration with educators and creative professionals to help kids express themselves, and help teachers bring students creativity to life across any subject. With the 9.7-inch iPad with support for Apple Pencil and free, built-in apps like GarageBand, iMovie, Clips and Swift Playgrounds, teachers now have powerful creative tools at their fingertips.
We believe Apple technology can help unleash every childs creative genius, said Philip Schiller, Apples senior vice president of Worldwide Marketing. Working closely with teachers, we have built the Everyone Can Create curriculum to help bring creative expression and the arts into the classroom, and to help students stay engaged through creativity and ultimately be more successful.
Add Creativity to Any Subject
The Everyone Can Create collection is designed to allow teachers to easily incorporate creativity into their existing lesson plans in any subject, including language arts, math, science, history, social studies and coding. Since releasing a preview in March, educators in more than 350 schools around the world have started working with Everyone Can Create.
In my many years as an educator, I see a marked difference in my students when theyre given a creative outlet. I can see their wheels turning, and they are more engaged and inspired by the world around them, said Anthony Stirpe, teacher of English and Language Arts at New Rochelle High School in New York. The best thing about Everyone Can Create is that any teacher can piggyback on experts and insert creativity into their existing lessons.
Skills for Everyone, Ideas for the Classroom
Everyone Can Create includes four new project guides for drawing, music, video and photos available for free in Apple Books. Each guide provides a series of projects that build skills progressively, helping students gain foundational to advanced vocabulary and techniques in each medium.
A new teacher guide helps bring these projects to life in the classroom with 300 lesson ideas across media, projects and subjects. For example, a math teacher can guide students to use the iPad camera and burst mode to capture the arc of a basketball being tossed through a hoop and measure its parabola.
Apple and Education
In 2016, Apple launched Everyone Can Code, a comprehensive program and curriculum to help students learn coding to create opportunities and prepare them for the workforce. Today, more than 5,000 schools, community colleges and technical colleges worldwide are using Everyone Can Code curriculum.
Apples Classroom app helps teachers integrate iPad and Mac into the classroom and they can create assignments, see student progress and use apps in class with Apple Schoolwork. Nearly 200,000 education apps are available in the App Store today. In addition, any teacher or student with a Managed Apple ID has access to 200GB of free iCloud storage to safely store their creative projects, keeping them up to date, secure and accessible from any device.
Availability
  • The Everyone Can Create series is now available in English everywhere Apple Books is available. Additional languages will be available by the end of 2018. Apple Books is a new app introduced with iOS 12 that makes it effortless to discover and enjoy books, including the Everyone Can Create guides.

  • Apple Stores are using Everyone Can Create in Today at Apple Teacher Tuesday sessions. Apples 504 stores in 24 countries have already taught over 5,000 hands-on Teacher Tuesday sessions on topics including coding and app design, video and music creation, and creative visual presentations.

Press Contacts
Jessica Reeves,Apple,j_reeves@apple.com,(669) 283-2855
Andy Bowman,Apple,abowman@apple.com ,(408) 783-0619
Apple Media Helpline,media.help@apple.com,(408) 974-2042

8. macOS Mojave is available today., 24 .[−]
macOS Mojave is available today
Update Brings Dark Mode, Stacks, New Apps, a Redesigned Mac App Store and More
macOS Mojave, the latest version of the most advanced desktop operating system, is now available as a free software update for Mac users. macOS Mojave brings a number of new features to the Mac, including Dark Mode which transforms the desktop with a dramatic dark color scheme, and a new Dynamic Desktop with a series of time-shifting images to match the time of day. New productivity features like Stacks cleans up messy desktops by automatically organizing files into neat groups. The Mac experience is also enhanced with the arrival of familiar iOS apps, including News, Stocks, Voice Memos and Home, and a redesigned Mac App Store featuring rich editorial content that makes finding the right Mac apps easier than ever.
Dark Mode: A Dramatic New Look for Mac
Dark Mode transforms the desktop with a dark color scheme that highlights content and makes it easier on the eyes, especially when working in low light such as in a darkened room or on an airplane. Dark Mode is beautifully integrated across built-in Mac apps including Mail, Messages, Maps, Calendar and Photos. Users can enable Dark Mode in System Preferences, and third-party app developers can also integrate Dark Mode in their own apps.
Stacks: A Clutter-Free Desktop
Stacks quickly clears cluttered desktops by automatically organizing files into neat groups based on file types like images, presentations, PDFs and text documents. Users can also customize Stacks to sort based on other file attributes, including date and tags. Stacked files can be easily accessed by clicking to expand a Stack and then opening a file.
Dynamic Desktop: An All-New Mac Experience
For the first time, the macOS Mojave desktop background features a series of images that shift to match the time of day wherever a user is in the world. The desktop, featuring the rolling sand dunes of the Mojave Desert, transitions with different lighting variations based on the time of day, from dawn to morning, midday, dusk and evening to give the Mac user an all-new experience.
Finder: Do More Than Ever Before
Finder in macOS Mojave features an all-new Gallery View that lets users skim through files visually, while a Preview Pane shows all of a files metadata, making it easier to manage media assets. Quick Actions now appear in the Preview Pane within Finder and allow users to do things like create and password-protect PDFs, and even run custom Automator Actions. Quick Look now lets users rotate and crop images, mark up PDFs and trim video and audio clips and can be accessed by selecting a file and pressing the keyboard space bar.
Screenshots: Now a Snap
Screenshots delivers easy-to-use on-screen controls for quick access to screenshot options and new video recording capabilities. This feature can be accessed by launching the Screenshot utility or pressing shift-command-5 to access a series of controls to capture still images and videos of a Mac screen, including options for setting a timer and even choosing where to save screenshots.
Continuity Camera: Seamless Integration Across Mac and iPhone
With Continuity Camera users can shoot or scan a nearby object or document using their iPhone, and have it appear on their Mac. Users need to simply choose Import From in Pages, Keynote, Numbers, Notes, Mail and other supported apps to scan or shoot using their nearby iOS device.
New Apps: News, Stocks, Voice Memos and Home
Familiar iOS apps including News, Stocks, Voice Memos and Home come to the Mac for the first time, allowing users to do more than ever right from their desktop. News provides a one-stop destination for trusted news and information, curated by editors and personalized for each user. Stocks provides a simple way to track the market, delivering curated market news alongside a personalized watchlist complete with quotes and interactive charts. With Home, users can control their HomeKit-enabled accessories, from turning on lights to adjusting a thermostat or checking a baby monitor. And Voice Memos makes it easy to record personal notes, lectures, meetings, interviews or song ideas with the Macs built-in microphone and then later access them through iCloud from iPhone, iPad or Mac.
New Mac App Store: Discover More Great Mac Apps
The Mac App Store is completely redesigned and now features rich editorial content that makes it easier than ever to find Mac apps. A new Discover tab highlights the hottest new apps for Mac, while Create, Work, Play and Develop tabs help users find apps for a specific project or purpose. Stories, collections and videos help you find the perfect app with in-depth information and insights about these powerful apps and the creators who use them. The Mac App Store also features a number of great new apps including productivity tools like Omni Focus 3 and games like Altos Adventure and The Gardens Between.
Safari: Surf the Web With Better Safety
In Safari, enhanced Intelligent Tracking Prevention helps prevent social media Like or Share buttons and comment widgets from tracking users without permission. Safari also presents simplified system information when users browse the web to prevent data companies from creating a unique fingerprint that can be used for tracking. To help users better manage their passwords, Safari now automatically creates, autofills and stores strong passwords when creating new online accounts and flags reused passwords so users can change them.
Additional Features
  • Safari now supports website icons in browser tabs so users can easily identify their open tabs with a glance. Website icons can be enabled in Safari Preferences.

  • Mail now features an Emoji menu right within the Mail composition window, making it quick and easy to add Emoji to email messages.

  • Siri on Mac now lets users control HomeKit-enabled devices and also has improved knowledge of food, celebrities and motorsports.

  • UK English, Australian English, Canadian French and Traditional Chinese for Hong Kong system languages are now included in macOS Mojave, as well as improved maps for China and romanized English input for the Japanese keyboard.

Availability
macOS Mojave is available today as a free software update for Macs introduced mid-2012 or later, plus 2010 and 2012 Mac Pro models with recommended Metal-capable graphics cards. Some features may not be available in all regions or languages. For more information, visit: apple.com/macos/mojave.
Press Contacts
Starlayne Meza,Apple, starlayne_meza@apple.com ,(408) 974-3391
Apple Media Helpline,media.help@apple.com,(408) 974-2042

9. Apple acquires Shazam, offering more ways to discover and enjoy music., 24 .[−]
Apple acquires Shazam, offering more ways to discover and enjoy music
Shazam App Will Soon Become Ad-Free For All Users
Cupertino, California Apple today announced it has completed its acquisition of Shazam, one of the worlds most popular and highly-rated music apps, used by hundreds of millions of people worldwide.
Apple and Shazam have a long history together. Shazam was one of the first apps available when we launched the App Store and has become a favorite app for music fans everywhere, said Oliver Schusser, Apples vice president of Apple Music. With a shared love of music and innovation, we are thrilled to bring our teams together to provide users even more great ways to discover, experience and enjoy music.
Shazam lets users identify songs simply by listening to the music playing around them. The app will soon offer its experience ad-free for all users so everyone can enjoy the best of Shazam without interruption.
Shazam has been downloaded over 1 billion times around the world, and users identify songs using the Shazam app over 20 million times each day. With pioneering innovation in music identification, Shazam helps people discover, interact with and share video, audio or printed content across devices and mediums and allows music fans to follow their favorite artists and share in the thrill of discovery.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apples four software platforms iOS, macOS, watchOS and tvOS provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apples more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts
Stephanie Saffer,Apple, ssaffer@apple.com ,(408) 974-5160
Tom Neumayr,Apple, tneumayr@apple.com ,(408) 974-1972
Apple Media Helpline,media.help@apple.com,(408) 974-2042

10. Apple and Salesforce partner to help redefine customer experiences on iOS., 24 .[−]
Apple and Salesforce bring together the best devices for business and the worlds #1 CRM
Enabling Powerful Apps and Customer Experiences Exclusive to iPhone and iPad
San Francisco, California Apple and Salesforce today announced a strategic partnership that brings together the number one customer relationship management platform and iOS, the worlds most advanced mobile operating system, enabling powerful new mobile apps for business. Working with Apple, Salesforce is redesigning its app to embrace the native mobile platform with exclusive new features on iOS. The companies will also provide tools and resources for millions of Salesforce developers to build their own native apps with a new Salesforce Mobile SDK for iOS, and a new iOS app development course on Trailhead, Salesforces free, web-based learning platform.
Were excited to work with Salesforce and that their industry-leading CRM will embrace native iOS and deliver exclusive new features on iPhone and iPad, said Tim Cook, Apples CEO. With the powerful combination of iPhone, iPad and iOS the best hardware and software for business together with native Salesforce apps and the new Salesforce SDK, we can deliver great customer experiences for businesses around the world.
With this partnership, were bringing together the worlds number one CRM platform with iPhone and iPad, the worlds best devices for business, said Marc Benioff, chairman and co-CEO, Salesforce. Together, Salesforce and Apple are defining a new era of mobile innovation with native apps on iOS, and empowering millions of people with access to Trailhead and the skills they need for the jobs of the future.
The initial focus areas of this strategic partnership include:
  • Native Salesforce iOS apps for business: Salesforce, working with Apple, will redesign the Salesforce Mobile App to give customers rich experiences exclusively on iOS, with unique Apple capabilities such as Siri Shortcuts, Face ID, Business Chat and more. Salesforce will also introduce the first ever Trailhead Mobile App, first on iOS. The partners will also deliver powerful iOS apps for industries and small business that will serve their specific customer needs.

  • Empowering Salesforce developers on iOS: Apple and Salesforce are developing the first Salesforce Mobile SDK that is optimized for Swift, Apples powerful and intuitive modern programming language. The native SDK will enable businesses and developers to build and deploy apps for iPhone and iPad on the Salesforce Lightning Platform, adding to the hundreds of thousands of iOS apps for business in the App Store today.

  • Accelerating developer learning and career growth: Apple and Salesforce believe strongly in the democratization of technology and empowering developers with any education level or background to learn skills for the jobs of today and tomorrow. To support developer learning and career growth, Apple is launching a new Get Started with iOS App Development Trail that will teach anyone how to build native iOS apps in Xcode with Swift.

Attendees of Dreamforce 2018 can get an early look at the new Apple and Salesforce offerings in the Salesforce Campground (Moscone South Halls ABC) or the Trailhead Area (Moscone West Level 1). For more about the partnership, please visit salesforce.com/apple or apple.com/business/partners.
Availability

  • The new Salesforce Mobile SDK for iOS will be available by the end of 2018.

  • The rebuilt Salesforce Mobile App will be available in early 2019; the first ever Trailhead Mobile App will launch later next year.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apples four software platforms iOS, macOS, watchOS and tvOS provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apples more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Salesforce, the global CRM leader, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com.
Press Contacts
Jessica Reeves,Apple,j_reeves@apple.com,(669) 283-2855
Apple Media Helpline,media.help@apple.com,(408) 974-2042
Stephanie Barnes,Salesforce,stephanie.barnes@salesforce.com,(415) 722-0883

11. iPhone Xs, iPhone Xs Max and Apple Watch Series 4 arrive in stores., 21 .[−]
iPhone XS, iPhone XS Max and Apple Watch Series 4 arrive in stores
iPhone XS, iPhone XS Max and Apple Watch Series 4 went on sale at 8 a.m. local time on Friday, September 21 around the world.
Apple Palo Alto
Apple Union Square, San Francisco
Apple Fifth Avenue, New York
Apple Regent Street, London
Apple Dubai Mall
Apple ??, Suzhou, China
Apple Orchard Road, Singapore
Apple ??, Kyoto, Japan
Apple Sydney
Press Contacts
Nick Leahy,Apple, nleahy@apple.com, (408) 862-5012
Abby Reisinger,Apple,areisinger@apple.com,(669) 227-3527
Apple Media Helpline,media.help@apple.com,(408) 974-2042

12. AppleWatchSeries4: The reviews are in., 20 .[−]
Apple Watch Series 4:
The reviews are in
After several days of testing, reviewers around the world are sharing their impressions of the redesigned, re-engineered Apple Watch Series 4:
The New York Times
The new Apple Watch is perhaps one of the most significant developments in wearable gadgets in years.
Womens Health
The new Apple Watch health and fitness features make it a powerful device for your overall well-being. Thats because game-changing bells and whistles have elevated the Apple Watch Series 4 from an investment-worthy health accessory to a sleek and beautiful device that actually might save your life.
USA Today
Bigger display, fall detection and ECG may make it the time to upgrade.
Hodinkee
Its cohesive, its ambitious, and it might just encourage you to reshape your habits and behaviors for the better. If you still havent given the Apple Watch a shot and youve been waiting for the right moment, this is that moment. Go for it.
iJustine
This screen makes it feel like Im watching a freaking IMAX movie!
Mens Journal
Honestly, this is really not a commercial for Apple, but more a commercial for cool things I happen to like and this is one of them but the fact that they put some thought into making something that basically is looking out for you is a pretty great move. Jon Hamm
TechCrunch
Apple Watch is an elegant solution from both a hardware and software standpoint. It walks the key wearable line of being engaging when necessary and fading into the background the rest of the time.
Vogue
Apple has also introduced a glitzy new color, gold-toned stainless steel, which pairs perfectly with the new iPhone XS, for those who like to keep their accessories in line.
Refinery29
This is the first Apple Watch that really feels like it lives up to Apples original vision for the wearable. The bigger display, improved speaker quality, gorgeous watch faces, and advanced health and fitness features make the $399 starting price seem worth it.
The Independent (UK)
The design is just gorgeous and the bright, vivid display with its narrow, curved bezels, looks sensational. The uptick in performance power is noticeable at every level and the increased health qualities and fitness monitoring are hugely welcome. If youve held back from getting an Apple Watch because you thought it wasnt quite there yet, well, it is now.
Wareable (UK)
The ease and availability of cellular, the accuracy and usefulness of its heart rate monitor and the breadth of its fitness ecosystem these are the areas that have left rivals in its dust. Add Apple Pay, SOS, fall detection, the heart rate alerts its incredible to think that the Apple Watch Series 4 will, undoubtedly, save at least one persons life.
MobileSyrup (Canada)
Apple has managed to define what the modern smartwatch is. Rather than a device designed to replace your smartphone, the Apple Watch is a companion that features expansive health functionality and delivers notifications to your wrist.
Best Health (Canada)
Im obsessed with the heart rate features. I was already using my Apple Watch to check on my heart rate during exercise, and I love that the Series 4 will send me a notification if my heart rate appears low.
Vogue Australia
Its absolutely incredible what Apple has done in just a few short years with a piece of technology you wear on your wrist.
The Straits Times (Singapore)
The Apple Watch Series 4 cements Apples dominance in the smartwatch arena with its sleek design, useful health features and superb performance.
Customers can order Apple Watch Series 4 (GPS + Cellular and GPS) on apple.com and in the Apple Store app. Apple Watch Series 4 (GPS + Cellular and GPS) will be available starting Friday, September 21, from apple.com, the Apple Store app and Apple Stores.
Press Contacts
Lance Lin,Apple,lance_lin@apple.com,(408) 974-5036
Nikki Rothberg,Apple,nrothberg@apple.com,(408) 974-4427
Apple Media Helpline,media.help@apple.com,(408) 974-2042

13. iPhone Xs and iPhone Xs Max: The reviews are in., 19 .[−]
iPhone XS and iPhone XS Max: The reviews are in
Reviewers from across the globe have put iPhone XS and iPhone XS Max to the test. Heres some of what theyre saying:
Mashable
The improved camera hardware combined with a new automatic Smart HDR technology, powered again by the Neural Engine and the A12 Bionics ISP (image signal processor), mean you get the best of both the advanced camera optics and computational photography.
TechCrunch
In terms of CPU performance the worlds first at-scale 7nm architecture has paid dividends. You can see from the iPhone XS benchmarks that it compares favorably to fast laptops and easily exceeds iPhone X performance.
Daring Fireball
iPhones cant compete with big dedicated cameras in lens or sensor quality. Its not even close. The laws of physics prevent it. But those traditional camera companies cant compete with Apple in custom silicon or software, and their cameras cant compete with iPhones in terms of always-in-your-pocket convenience and always-on internet connectivity for sharing. In the long run, the smart money is to bet on silicon and software.
The New York Times
Apple did a terrific job of increasing screen size without adding bulk or compromising the usability of the iPhone] XS Max. These changes amounted to meaningful improvements in ergonomics and overall convenience.
[Best Products

We found iPhone XS and iPhone XS Max] to offer a perfect blend of design, craftsmanship, industry-crushing performance, as well as a seamlessly intuitive user experience.
[Hypebeast

It feels great to have a new device thats optimized for speed. The time it takes to open an app is the difference between me forgetting an idea or not. With iPhone XS Max, I can do tasks more quickly, and features like the Camera feel more refined than ever before. All these little things are welcome updates that make the workflow from my creative standpoint easier. Virgil Abloh, founder of OFF-WHITE and Louis Vuitton artistic director
Medium
In the pure-play photography race, though, Apple takes the lead. Its Smart HDR uses sensor, ISP and neural engine enhancements to capture some of the best high-dynamic range photos Ive ever seen.
Toms Guide
To transcode a 2-minute 4K video to 1080p,] iPhone XS and iPhone XS Max knocked it down further to 39 seconds. The Galaxy S9+ took 2 minutes and 32 seconds to complete the task, and that's the fastest weve seen from an Android phone. Based on our testing, the A12 Bionic processor inside the iPhone XS and iPhone XS Max make these the fastest phones you can buy.
[Dailymail.com

From a hugely updated processor, to an updated camera and terrifying loud speakers, everything about the iPhone] XS feels faster, snappier and better thought out than in any previous iPhone.
[TechRadar

The iPhone XS is for those that want a fast, powerful and impressive smartphone not just Apple lovers.
HardwareZone
One of the best things about iPhone photographs is their bright, vivid colors, and the iPhone XS takes that up a notch.
Sydney Morning Herald
The impact of the OLED display is pretty seductive. In fact, the whole thing is pretty seductive. Mags King, Sydney Morning Herald photo editor
Austin Mann
Customers can pre-order iPhone XS and iPhone XS Max on apple.com and in the Apple Store app. iPhone Xs and iPhone XS Max will be available starting Friday, September 21, from apple.com, in the Apple Store app and Apple Stores, and is also available through Apple Authorized Resellers and select carriers (prices may vary).
Press Contacts
Michele Wyman,Apple,michele_wyman@apple.com,(669) 276-1208
Alex Kirschner,Apple,alexkirschner@apple.com ,(408) 974-2479
Apple Media Helpline,media.help@apple.com,(408) 974-2042

14. iOS 12 is available today., 17 .[−]
iOS 12 is available today
Performance Improvements, New AR Experiences, Memoji and Screen Time Come to iPhone and iPad
iOS 12, the latest version of the most advanced mobile operating system, is designed to make everyday tasks on iPhone and iPad faster and more responsive. Available today as a free software update, iOS 12 introduces new AR experiences, fun new features like Memoji, Siri Shortcuts that open up a world of apps to work with Siri and new tools to help people reduce interruptions and manage screen time for themselves and their families.
Faster and More Responsive
iOS 12 brings performance improvements across the system and to more devices than any previous version, supporting back to iPhone 5s introduced in 2013. Camera launches up to 70 percent faster, the keyboard appears up to 50 percent faster and typing is more responsive. When there is a lot going on across the system, apps can launch up to twice as fast.
Dynamic AR Experiences
iOS is the worlds largest AR platform and with iOS 12, Apple continues its rapid pace of delivering major advancements with new shared AR experiences, persistent AR and more dynamic object detection and image tracking. With shared AR experiences, multiple people can play the same game or collaborate on projects like home renovations or schoolwork. Persistent AR changes the way people interact with AR apps by creating opportunities to leave virtual objects in the real world to which users can return. AR in iOS 12 is an even more realistic mix of the virtual and real world with support for image detection and tracking, making it possible to detect 3D objects and automatically apply reflections. AR files can now be viewed nearly anywhere in iOS, including apps like Messages, Safari, Mail, Files and News.
Memoji and Fun Camera Effects
New features make communicating with friends and family from iPhone X, iPhone XR, iPhone XS and iPhone XS Max, more expressive with new Animoji and personalized Memoji characters that are customizable and fun. People can create Memoji right within Messages by choosing from a set of inclusive and diverse characteristics to form a unique personality. The existing set of Animoji also expands with ghost, koala, tiger and T. rex.
New camera effects bring Animoji, Filters, Text and Stickers to Messages and FaceTime. Filters like comic book and watercolor add personality to photos and videos, new labels and shapes let people add captions and titles to highlight parts of an image, and stickers can be placed using iMessage sticker packs.
Photos For You and More Ways to Search

An all-new For You tab surfaces favorite moments in one place, combining Memories and iCloud Shared Albums, and introduces sharing suggestions to makes it easier to share photos with friends. Friends who receive photos are prompted to share back any photos and videos they have from the same trip or event. Search suggestions in Photos surface the most relevant Events, People, Places, Groups, Categories and recent searches, and new search functionality lets users combine multiple search terms to find just the right photos.
Screen Time, Do Not Disturb and Notifications

New tools built into iOS 12 help customers understand and take control of the time they spend interacting with their iOS devices. Screen Time provides users with detailed information and tools to help them manage the time they spend with apps and websites, and better understand and control where their child spends time. Daily and weekly Activity Reports show the total time spent in individual apps, usage across categories of apps, how many notifications are received and how often iPhone or iPad are picked up. App Limits allow people to set a specific amount of time to be in an app, and a notification will display when a time limit is about to expire. Screen Time also gives parents access to their childs Activity Report right from their own iOS devices using Family Sharing in iCloud, and allows them to schedule times to limit when a childs iOS device can be used, such as during bedtime.
New modes in Do Not Disturb automatically end based on a specified time, location or action, and Do Not Disturb during Bedtime helps people get a better nights sleep by dimming the display and hiding all notifications on the lock screen until prompted in the morning.
To help reduce interruptions, iOS 12 gives users more options for controlling how notifications are delivered. They can instantly manage notifications to be delivered quietly or turned off completely. Grouped notifications make it easier to view and manage multiple notifications at once.
Siri Shortcuts for iOS Apps

Siri takes a major step forward with the introduction of Siri Shortcuts, allowing any app to now work with Siri. With powerful on-device intelligence, Siri learns user routines and provides suggestions at just the right time. Users can also use their voice to run any Shortcut, making it even easier to use their favorite apps. The new Shortcuts app goes even further, allowing users to create custom Shortcuts to streamline frequent tasks. Popular apps like Instacart, Kayak, Hotels.com, Tile and Lose it! support Siri Shortcuts and are available in the App Store starting today.
Privacy and Security

Every Apple product is designed to protect user privacy, and new features in iOS 12 enhance the privacy and security of our customers. In Safari, enhanced Intelligent Tracking Prevention helps block social media Like or Share buttons and comment widgets from tracking users without permission. Safari now also presents simplified system information when users browse the web, making it more difficult for them to be tracked based on their system configuration. Safari now also automatically creates, autofills and stores strong passwords when users create new online accounts and flags reused passwords so users can change them.
Additional Features
  • Apple Books is a new app that makes discovering and enjoying books and audiobooks effortless, thanks to the new Reading Now tab, the Book Store tab that makes it fun to browse all that Apple Books has to offer, the Library tab to easily organize ones full collection, and a dedicated Audiobooks tab.

  • Apple News is redesigned to make it easier to discover new channels and topics or jump straight to favorites, with a new sidebar on iPad and the Channels tab on iPhone.

  • Stocks features an all-new design with a customizable watchlist that makes it easy to follow the market. It also includes top business stories from Apple News and is available for the first time on iPad.

  • Voice Memos is now available on iPad and adds iCloud support to sync recordings and edits across devices. A new design makes it easier to capture, share and edit recordings.

  • Apple Music now has over 50 million songs. With an updated artist page, search by lyrics, Friends Mix, and Top 100 charts, finding and discovering music is easier than ever.

  • Siri translation expands to more than 40 language pairs and brings more knowledge of sports, celebrities, food and nutrition. Siri can also surface favorite photos by person, place, event, time and topic, and more.

  • CarPlay gives drivers even more choice with support for third-party navigation apps displayed right on the cars dash, joining audio, messaging, calling, and automaker apps.

  • Wallet on iPhone and Apple Watch adds support for student ID cards, making it more convenient to access everything on campus.

  • Location data for 911 in the United States is automatically and securely shared with first responders, providing faster and more accurate information to help reduce emergency response times.

Availability
iOS 12 is available today as a free software update for iPhone 5s and later, all iPad Air and iPad Pro models, iPad 5th generation, iPad 6th generation, iPad mini 2 and later and iPod touch 6th generation. For more information, visit apple.com/ios/ios-12. Features are subject to change. Some features may not be available in all regions or all languages.
Press Contacts
Jacqueline Roy,Apple,jacqueline_roy@apple.com ,(408) 862-4386
Trudy Muller,Apple, tmuller@apple.com,(408) 862-7426
Apple Media Helpline,media.help@apple.com,(408) 974-2042

15. Highlights from Apples keynote event., 13 .[−]
Highlights from Apples keynote event
Press Contacts
Apple Media Helpline,media.help@apple.com,(408) 974-2042

16. HomePod adds new features and Siri languages., 12 .[−]
HomePod adds new features and Siri languages
Search by Lyrics, Set Multiple Timers and Make and Receive Phone Calls
HomePod, the innovative wireless speaker from Apple, is adding new features that let customers do even more with Siri on HomePod, including the ability to search by lyrics, set multiple timers, make and receive phone calls and more. HomePod delivers the highest-fidelity audio quality wherever it is placed in the home, and provides unmatched stereo sound with a stereo pair that offers a wider, more immersive soundstage than traditional stereo speakers. HomePod works together with an Apple Music subscription to stream over 50 million songs directly to HomePod.
With a free software update, HomePod adds support for Spanish in the US, Spain and Mexico, and expands support in Canada with Canadian French. On HomePod, users can also ask Siri to:
  • Search by lyrics: In addition to asking Siri to play a particular song, artist or genre, now its easy to ask Siri to play the song that goes like this... or ask Siri to play the song that goes Im a rebel just for kicks now.1

  • Set multiple timers: HomePod now supports multiple named timers. Set a timer for the cake, another one for lasagna and another one as a reminder to dim the lights using just your voice.

  • Make and receive phone calls: Conveniently use HomePod to make and receive phone calls for crisp and clear audio quality. To make a call, simply ask Siri to call someone from Contacts or say the number to call. Incoming calls are automatically directed from iPhone to HomePod just ask Siri to answer the phone and for missed calls, its as easy as asking, Hey Siri, who just called? Using the audio picker on iPhone, calls can be moved from HomePod to iPhone at any time.

  • Find My iPhone: The popular Apple Watch feature comes to HomePod, so users can ping any of their nearby devices to find them.

  • Siri Shortcuts: Shortcuts opens up a world of apps to work on HomePod. As Siri learns routines and suggests shortcuts on iPhone and iPad, these same shortcuts are now accessible on HomePod. Personalizing shortcuts for HomePod with a series of tasks is easy with a new Shortcuts app. For example, Hey Siri, good morning could run a morning routine and order coffee from a coffee shops app, turn on the kitchen lights from the Home app and share the first few calendar appointments for the day all with one simple, customizable command.

HomePod combines Apple-engineered audio technology and advanced software to set a new audio quality standard for a small speaker. Featuring an Apple-designed woofer for deep, clean bass, a custom array of seven beamforming tweeters that provide pure high frequency acoustics with incredible directional control and powerful technologies built right in, HomePod is able to preserve the richness and intent of the original recordings.
HomePod delivers an even more immersive listening experience when two HomePod speakers become stereo pairs, delivering high-fidelity sound with a wide soundstage. Using spatial awareness to sense their location in the room, each HomePod automatically adjusts the audio to sound great wherever it is placed and sound great together. And with AirPlay 2, its easy to create a wireless multi-room audio system to play music in any room from any room, move music from one room to another or play the same song everywhere using HomePod, an iOS device, Apple TV or by asking Siri.
HomePod is a convenient way to send messages, set timers and reminders, check calendar appointments and the weather, control a wide range of HomeKit smart home accessories and listen to more than 550,000 podcasts from Apple Podcasts. The latest headlines, entertainment news and sports updates stream directly to HomePod, and Univision Noticias, ESPN Deportes, Telemundo Entretenimiento and others are now available with support for Spanish.
Security and privacy are fundamental to the design of Apple hardware, software and services. With HomePod, information will only be sent to Apple servers after Hey Siri is recognized locally on the device, via an encrypted and anonymous Siri identifier.
Pricing and Availability
  • HomePod is available in Australia, Canada, France, Germany, the UK and US, and will be available in Mexico and Spain starting October 26. HomePod is available in white and space gray at an Apple retail price of $349 (US) from Apple Stores, apple.com, the Apple Store app and at select Apple Authorized Resellers.

  • HomePod is compatible with iPhone 5s or later, iPad Air or later, iPad mini 2 or later, iPad Pro or iPod touch (6th generation). By default, HomePod automatically installs new software updates. For more information on how to manually check for software updates on the Home app on iOS, visit Apple Support. The iOS device used for setup must be updated to the latest version of iOS.

1 Search by lyrics is available in English.
Press Contacts
Jacqueline Roy,Apple,jacqueline_roy@apple.com ,(408) 862-4386
Trudy Muller,Apple, tmuller@apple.com,(408) 862-7426
Apple Media Helpline,media.help@apple.com,(408) 974-2042

17. iPhone Xs and iPhone Xs Max bring the best and biggest displays to iPhone., 12 .[−]
iPhone Xs and iPhone Xs Max bring the best and biggest displays to iPhone
Most Advanced iPhone Ever Features a 5.8-Inch and 6.5-Inch All-Screen Design, with Powerful A12 Bionic Chip and a Breakthrough Dual Camera System
Cupertino, California Apple today announced iPhone Xs and iPhone Xs Max, the most advanced iPhones ever, taking the vision for the future of the smartphone to a new level. The 5.8-inch iPhone Xs and 6.5-inch iPhone Xs Max feature stunning Super Retina displays, a faster and improved dual camera system that offers breakthrough photo and video features, the first 7-nanometer chip in a smartphone the A12 Bionic chip with next-generation Neural Engine faster Face ID, wider stereo sound, a beautiful new gold finish and introduce Dual SIM to iPhone. iPhone Xs and iPhone Xs Max will be available for pre-order beginning Friday, September 14 and in stores beginning Friday, September 21.
iPhone Xs is packed with next-generation technologies and is a huge step forward for the future of the smartphone. Everything is state of the art including the industry-first 7-nanometer A12 Bionic chip with 8-core Neural Engine, faster Face ID and an advanced dual camera system that shoots Portrait mode photos with Smart HDR and dynamic depth of field, said Philip Schiller, Apples senior vice president of Worldwide Marketing. iPhone Xs is not one, but two new iPhone models, and iPhone Xs Max offers the biggest display ever in an iPhone with the biggest battery ever in an iPhone, delivering up to an hour and a half more battery life in your day.
Two All-Screen Designs
iPhone Xs and iPhone Xs Max build on the all-screen design of iPhone X and feature the sharpest displays with the highest pixel density of any Apple device. Now offered in 5.8-inch and 6.5-inch sizes,1 these Super Retina displays with a custom OLED design support Dolby Vision and HDR10 and have iOS system-wide color management for the best color accuracy in the industry. iPhone Xs and iPhone Xs Max offer a million-to-one contrast ratio with remarkable brightness and true blacks while showing 60 percent greater dynamic range in HDR photos. iPhone Xs Max delivers a more immersive experience with over 3 million pixels for videos, movies and games, offering the largest display ever in an iPhone in a footprint similar to iPhone 8 Plus.
A surgical grade stainless steel band now in gold joins finishes in silver and space gray. Wider stereo playback creates a more immersive soundstage. The front and back glass design features the most durable glass ever in a smartphone with improved scratch resistance, while the glass back enables faster wireless charging. iPhone Xs and iPhone Xs Max reach a new level of splash and water resistance of IP68 for up to 2 meters for 30 minutes and protect against everyday spills including coffee, tea and soda.2
A12 Bionic and Next-Generation Neural Engine
The Apple-designed A12 Bionic, the smartest and most powerful chip in a smartphone, features the first 7-nanometer chip ever in a smartphone that delivers industry-leading performance in a more power-efficient design. A12 Bionic features a six-core fusion architecture with two performance cores that are up to 15 percent faster, four efficiency cores that are up to 50 percent more efficient, a four-core GPU that is up to 50 percent faster, powerful Apple-designed Image Signal Processor (ISP), video encoder and more. A fast storage controller can deliver iPhone storage up to 512GB. All of this unlocks new experiences for games, photography, video editing and graphics-intensive apps. Even with all this power, iPhone Xs offers 30 minutes longer than iPhone X, and iPhone Xs Max offers an hour and a half longer than iPhone X, between charges.
The next-generation Neural Engine is built for advanced machine learning in everything from photography to augmented reality. A new eight-core design allows it to complete up to 5 trillion operations per second compared to 600 billion in A11 Bionic. This enables new capabilities like faster plane detection for ARKit and new features that use real-time machine learning. For the first time the Neural Engine is open to Core ML, empowering developers to build apps that utilize this highly efficient machine learning engine. Core ML running on the A12 Bionic Neural Engine is up to nine times faster than on A11 Bionic, with as little as one-tenth the energy usage.
Breakthrough 12MP Dual Camera System
iPhone Xs continues to bring innovations to photography, things not possible before iPhone. Capabilities like advanced depth segmentation using the Neural Engine, Smart HDR creating photos with high dynamic range and great image detail, advanced bokeh quality in Portrait mode photos and dynamic depth of field that is user adjustable in the Photos app, are all huge improvements in state-of-the-art photographic techniques that everyone can use.
The 12-megapixel dual camera system features dual optical image stabilization with 2x optical zoom, while a new sensor is twice as fast. Smart HDR creates photos with more highlights and shadow detail. Larger and deeper pixels improve image fidelity and low-light performance.

Advanced depth segmentation in Portrait mode enables more sophisticated portraits with professional-level bokeh. New Depth Control allows users to dynamically adjust the depth of field both in real-time preview3 and post-capture to create portraits with a beautiful background blur. Portrait mode with Depth Control is also available on the TrueDepth camera for selfies, which includes Memoji and faster face tracking support for third-party ARKit apps.
iPhone Xs and iPhone Xs Max deliver the highest quality video capture in a smartphone. The larger pixels and larger, faster sensor enable improved low-light performance and video stabilization, as well as extended dynamic range for more highlight and shadow detail in video modes up to 30 frames per second. Using the four built-in mics, users can also record stereo sound to get the most out of video recordings.

Advanced Technologies
Face ID, the most secure facial authentication system ever in a smartphone, is now even faster. The TrueDepth camera system uses precision depth-sensing technology that goes far beyond the capabilities and security of two-dimensional facial scanners and enables users to unlock iPhone, use Apple Pay, gain access to secure apps and many more features with a simple glance.
iPhone Xs and iPhone Xs Max introduce Gigabit-class LTE for even faster download speeds4 and Dual SIM5 through the use of a nano-SIM and digital eSIM.
Featuring iOS 12
iPhone Xs and iPhone Xs Max come with iOS 12, the worlds most advanced mobile operating system. iOS 12 introduces new AR experiences, helps people rediscover and share photos, and makes communications more expressive and fun with new Animoji and Memoji. Screen Time helps customers understand and take control of the time they spend interacting with their iOS devices, Siri Shortcuts give any app the ability to work with Siri and new privacy features help protect users from being tracked on the web.
Pricing and Availability
  • iPhone Xs and iPhone Xs Max will be available in 64GB, 256GB and 512GB capacity models in space gray, silver and a new gold finish starting at $999 (US) and $1,099, respectively, from apple.com, in the Apple Store app and Apple Stores, and is also available through Apple Authorized Resellers and select carriers (prices may vary).

  • Through Apples iPhone Upgrade Program, customers in the US can get iPhone Xs and iPhone Xs Max with the protection of AppleCare+, choose their carrier (no multiyear service contract required) and have the opportunity to upgrade to a new iPhone every year. The iPhone Upgrade Program is available for iPhone Xs and iPhone Xs Max at apple.com and Apple Stores in the US with monthly payments starting at $49.91 and $54.08, respectively. iPhone Upgrade Program customers can get the prep work done before iPhone Xs and iPhone Xs Max pre-order with the Apple Store app until 4PM PDT on Thursday, September 13.

  • Customers will be able to pre-order iPhone Xs and iPhone Xs Max beginning Friday, September 14, with availability beginning Friday, September 21, in more than 30 countries and territories including Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Guernsey, Hong Kong, Ireland, Isle of Man, Italy, Japan, Jersey, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Portugal, Puerto Rico, Saudi Arabia, Singapore, Spain, Sweden, Switzerland, Taiwan, the UAE, UK, US and US Virgin Islands.

  • iPhone Xs and iPhone Xs Max will be available in more than 25 countries and territories including Andorra, Armenia, Bahrain, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Georgia, Greece, Greenland, Hungary, Iceland, India, Kazakhstan, Kuwait, Latvia, Liechtenstein, Lithuania, Malta, Monaco, Oman, Poland, Qatar, Romania, Russia, Slovakia, Slovenia and South Africa beginning Friday, September 28.

  • Apple-designed accessories including leather and silicone cases in a range of colors will be available starting at $39 (US), while the iPhone Xs and iPhone Xs Max Leather Folio will be available starting at $99 (US).

  • With Apple GiveBack, customers in the US can trade in their eligible device for an Apple Store Gift Card or a refund on their purchase. If their device isnt eligible for credit, Apple will recycle it for free.

  • Anyone who wants to learn more or go further with iPhone Xs, iPhone Xs Max or iOS 12 can sign up for free Today at Apple sessions at apple.com/today.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apples four software platforms iOS, macOS, watchOS and tvOS provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apples more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
1 The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 5.85 inches (iPhone Xs) and 6.46 inches (iPhone Xs Max) diagonally. Actual viewable area is less.
2 iPhone Xs and iPhone Xs Max are splash-, water- and dust-resistant, and were tested under controlled laboratory conditions with a rating of IP68 under IEC standard 60529 (maximum depth of 2 meters up to 30 minutes). Splash, water and dust resistance are not permanent conditions, and resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty.
3 Real-time preview in Depth Control will be available via a free software update later this fall.
4 Speeds vary based on site conditions and carrier. For details on LTE support, contact your carrier and see apple.com/iphone/LTE.
5 Dual SIM support will be available via a free software update later this fall. Use of Dual SIM requires two wireless service plans (which may include restrictions on roaming). Certain restrictions apply to use.
Press Contacts
Michele Wyman,Apple,michele_wyman@apple.com,(669) 276-1208
Alex Kirschner,Apple,alexkirschner@apple.com ,(408) 974-2479
Apple Media Helpline,media.help@apple.com,(408) 974-2042

18. Apple introduces iPhone XR., 12 .[−]
Apple introduces iPhone XR
Featuring A12 Bionic Chip, 6.1-Inch Liquid Retina Display, Aluminum and Glass Design in Six Beautiful Finishes, Face ID and Advanced Camera System
Cupertino, California Apple today announced iPhone XR, integrating breakthrough technologies from iPhone XS in an all-screen glass and aluminum design with the most advanced LCD in a smartphone featuring a 6.1-inch Liquid Retina display and six beautiful finishes. iPhone XR brings the powerful A12 Bionic chip with next-generation Neural Engine, the TrueDepth camera system, Face ID and an advanced camera system that creates dramatic portraits using a single camera lens. iPhone XR will be available to pre-order beginning Friday, October 19 and in stores beginning Friday, October 26.
iPhone XR helps us reach even more people with the latest iPhone innovations. It is packed with the newest technologies including a 6.1-inch Liquid Retina display that goes edge to edge, the latest TrueDepth camera with faster Face ID authentication, new 7-nanometer A12 Bionic chip with second generation Neural Engine and a 12-megapixel camera that takes advanced Portrait mode and Portrait Lighting photos, said Philip Schiller, Apples senior vice president of Worldwide Marketing. The new iPhone XR has a gorgeous new aerospace-grade aluminum and glass enclosure that has IP67 protection from liquids and dust, long all-day battery life and comes in six beautiful finishes. iPhone XR makes it possible for even more people to have the great experience of the latest iPhone X technology, in beautiful new designs, at a more affordable price.
Groundbreaking Aluminum and Glass Design in Six New Finishes
A stunning all-screen design pushes the display of iPhone XR to its edges. The most durable front glass ever in a smartphone is wrapped in an elegantly matched anodized band made from durable 7000 series aerospace-grade aluminum, and the glass back design enables wireless charging.
iPhone XR comes in six new finishes: white, black, blue, yellow, coral and (PRODUCT)RED. A seven-layer color process gives the glass back beautiful nuanced hues, and the aluminum band and camera trim are color matched to give a sophisticated finish. This new design is splash and water resistant, with a rating of IP67, and protects against everyday spills including coffee, tea and soda.1
A portion of proceeds for iPhone XR (PRODUCT)RED purchases will go directly to Global Fund HIV/AIDS grants that provide testing, counseling, treatment and prevention programs with a specific focus on eliminating transmission of the virus from mothers to their babies.
Most Advanced LCD in a Smartphone
The beautiful 6.1-inch all-screen Liquid Retina display2 is the most color accurate in the industry, with wide color support and True Tone for a more natural viewing experience. Precision-milled glass, advanced pixel masking and sub-pixel antialiasing allows the display to follow the curves of the device, while a new backlight design enables the display to stretch into the corners.
iPhone XR supports fast and fluid iPhone gestures like tap to wake, swipe up to the home screen, swipe down to access notifications and the Control Center, and the new haptic touch feature for pressing on the home screen to instantly launch the camera or flashlight.
A12 Bionic Chip with Next-Generation Neural Engine
The Apple-designed A12 Bionic, the smartest and most powerful chip in a smartphone, features the first 7-nanometer chip ever in a smartphone that delivers industry-leading performance in a more power-efficient design. A12 Bionic features a six-core fusion architecture with two performance cores that are up to 15 percent faster, four efficiency cores that are up to 50 percent more efficient, a four-core GPU that is up to 50 percent faster, powerful Apple-designed Image Signal Processor (ISP), video encoder and more. All of this unlocks new experiences for games, photography, video editing and graphics-intensive apps while still offering great battery life. Even with all this power, iPhone XR lasts up to an hour and a half longer than iPhone 8 Plus.
The next-generation Neural Engine is built for advanced machine learning in everything from photography to augmented reality. A new eight-core design allows it to complete up to 5 trillion operations per second compared to 600 billion in A11 Bionic. This enables new capabilities like faster plane detection for ARKit and new features that use real-time machine learning. For the first time the Neural Engine is open to Core ML, empowering developers to build apps that utilize this highly efficient machine learning engine. Core ML running on the A12 Bionic Neural Engine is up to nine times faster than on A11 Bionic, with as little as one-tenth the energy usage.
Face ID, The Most Secure Facial Authentication System Ever in a Smartphone
Face ID is faster on iPhone XR, enabled by software optimizations and a faster secure enclave. The TrueDepth camera system uses precision depth-sensing technology that goes far beyond the capabilities and security of two-dimensional facial scanners to unlock iPhone, use Apple Pay, gain access to secure apps and many more features with just a simple glance.
Advanced Single Lens Wide-Angle Camera
iPhone XR features a 12-megapixel f/1.8 aperture wide-angle lens with an all-new sensor, delivering faster auto-focus, while larger and deeper pixels improve image fidelity and low-light performance on photos and videos. Improvements to the ISP, Neural Engine and improved software algorithms enable portrait photos with a beautiful bokeh effect. Smart HDR brings better highlight and shadow detail across photos.
New Depth Control allows users to adjust the depth of field both in real-time preview3 and post-capture to create striking portraits with a beautiful bokeh effect. Selfies have never looked better with an enhanced Portrait mode on the front-facing TrueDepth camera and Portrait Lighting for dramatic studio lighting effects.
Wireless Technologies
iPhone XR uses LTE Advanced for fast download speeds4 and introduces Dual SIM5 through the use of a nano-SIM and digital eSIM.
Featuring iOS 12
iPhone XR comes with iOS 12, the worlds most advanced mobile operating system. iOS 12 changes the way iOS users see the world using augmented reality, helps people rediscover and share photos, and makes communications more expressive and fun with new Animoji and Memoji. Screen Time helps customers understand and take control of the time they spend interacting with their iOS devices, Siri Shortcuts give any app the ability to work with Siri and new privacy features help protect users from being tracked on the web.
Pricing and Availability
* iPhone XR will be available in 64GB, 128GB and 256GB models in white, black, blue, yellow, coral and (PRODUCT)RED starting at $749 (US) from apple.com and Apple Stores, and is also available through Apple Authorized Resellers and select carriers (prices may vary).
* Through Apples iPhone Upgrade Program, customers in the US can get iPhone XR with the protection of AppleCare+, choose their carrier (no multiyear service contract required) and have the opportunity to upgrade to a new iPhone every year. The iPhone Upgrade Program is available for iPhone XR at apple.com and Apple Stores in the US with monthly payments starting at $37.41.
* Customers will be able to pre-order iPhone XR beginning Friday, October 19 with availability beginning Friday, October 26, in more than 50 countries and territories including Andorra, Australia, Austria, Bahrain, Belgium, Bulgaria, Canada, China, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Greenland, Guernsey, Hong Kong, Hungary, Iceland, India, Ireland, Isle of Man, Italy, Japan, Jersey, Kuwait, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Mexico, Monaco, Netherlands, New Zealand, Norway, Oman, Poland, Portugal, Puerto Rico, Qatar, Romania, Russia, Saudi Arabia, Singapore, Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland, Taiwan, the UAE, UK, US and US Virgin Islands.
* With Apple GiveBack, customers in the US can trade in their eligible device for an Apple Store Gift Card or a refund on their purchase. If their device isnt eligible for credit, Apple will recycle it for free.
* Every customer who buys iPhone XR from Apple will be offered free Personal Setup in-store or online to help them customize their iPhone by setting up email, showing them new apps from the App Store and more.
* Anyone who wants to learn more or go further with iPhone XR or iOS 12 can sign up for free Today at Apple sessions at apple.com/today.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apples four software platforms iOS, macOS, watchOS and tvOS provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apples more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
1 iPhone XR is splash-, water- and dust-resistant, and was tested under controlled laboratory conditions with a rating of IP67 under IEC standard 60529 (maximum depth of 1 meter up to 30 minutes). Splash, water and dust resistance are not permanent conditions, and resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty.
2 The iPhone XR display has rounded corners that follow a curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.06 inches diagonally. Actual viewable area is less.
3 Real-time preview in Depth Control will be available via a free software update later this fall.
4 Speeds vary based on site conditions and carrier. For details on LTE support, contact your carrier and see apple.com/iphone/LTE.
5 Dual SIM support will be available via a free software update later this fall. Use of Dual SIM requires two wireless service plans (which may include restrictions on roaming). Certain restrictions apply to use.
Press Contacts
Andrew Kelly,Apple,andrewkelly@apple.com,(669) 283-1423
Michele Wyman,Apple,michele_wyman@apple.com,(669) 276-1208
Apple Media Helpline,media.help@apple.com,(408) 974-2042

19. Redesigned Apple Watch Series 4 revolutionizes communication, fitness and health., 12 .[−]
Apple Watch Series 4: Beautifully redesigned with breakthrough communication, fitness and health capabilities
Featuring a Stunning New Display, Electrocardiogram and Fall Detection
Cupertino, California Apple today introduced Apple Watch Series 4, redesigned and re-engineered to help users stay connected, be more active and manage their health in powerful new ways. While retaining the original iconic design, the fourth-generation Apple Watch has been refined, combining new hardware and software enhancements into a genuinely singular, unified form. The stunning display is over 30 percent larger and seamlessly integrates into the thinner, smaller case, while the new interface provides more information with richer detail. Apple Watch Series 4 with watchOS 5 brings advanced activity and communications features, along with revolutionary health capabilities, including a new accelerometer and gyroscope, which are able to detect hard falls, and an electrical heart rate sensor that can take an electrocardiogram (ECG) using the new ECG app,1 which has been granted a De Novo classification by the FDA.
Were thrilled Apple Watch has become an essential part of people's lives, said Jeff Williams, Apples chief operating officer. The completely redesigned Apple Watch Series 4 continues to be an indispensable communication and fitness companion, and now with the addition of groundbreaking features, like fall detection and the first-ever ECG app offered directly to consumers, it also becomes an intelligent guardian for your health.
Beginning Friday, September 14, Apple Watch Series 4 (GPS) will be available to order in 26 countries and territories and Apple Watch Series 4 (GPS + Cellular) will be available to order in 16 countries and territories. Both models will be available in stores beginning Friday, September 21.
Design
Apple Watch Series 4 is more than an evolution it represents a fundamental redesign and re-engineering of Apple Watch. Its offered in two sizes, 40mm and 44mm. The speaker is 50 percent louder, optimized for phone calls, Siri and Walkie-Talkie, and the microphone has been relocated, to reduce echo for better sound quality. The device includes the next-generation S4 chip with a custom 64-bit dual-core processor, delivering twice the speed while maintaining the same all-day battery life.2
The back of Apple Watch Series 4 is composed of a gorgeous black ceramic and sapphire crystal, allowing radio waves to easily pass through the front and back for better cellular service. The Digital Crown now includes haptic feedback, offering a more mechanical and responsive feel through the sensation of incremental clicks.
The user interface is optimized for the larger display, allowing for app icons and fonts that are bigger and easier to read, while complications have been beautifully enhanced to be more precise and informative. New watch faces take full advantage of the Series 4 display, from the endlessly customizable Infograph face, to the Breathe face, where the animation is timed around a deep breath. Additionally, a suite of motion faces, including Vapor, Liquid Metal, Fire and Water react uniquely with the curved edges of the case.
Health
Apple Watch Series 4 enables customers to take an ECG reading right from the wrist using the new ECG app, which takes advantage of the electrodes built into the Digital Crown and new electrical heart rate sensor in the back crystal. With the app, users touch the Digital Crown and after 30 seconds, receive a heart rhythm classification. It can classify if the heart is beating in a normal pattern or whether there are signs of Atrial Fibrillation (AFib), a heart condition that could lead to major health complications. All recordings, their associated classifications and any noted symptoms are stored in the Health app in a PDF that can be shared with physicians.
With watchOS 5, Apple Watch intermittently analyzes heart rhythms in the background and sends a notification if an irregular heart rhythm such as AFib is detected.3 It can also alert the user if the heart rate exceeds or falls below a specified threshold.
Fall detection utilizes a next-generation accelerometer and gyroscope, which measures up to 32 g-forces, along with custom algorithms to identify when hard falls occur. By analyzing wrist trajectory and impact acceleration, Apple Watch sends the user an alert after a fall, which can be dismissed or used to initiate a call to emergency services. If Apple Watch senses immobility for 60 seconds after the notification, it will automatically call emergency services and send a message along with location to emergency contacts.
Fitness
With watchOS 5, Apple Watch becomes an even better fitness and workout companion. Activity competitions allow users to challenge other Apple Watch wearers, automatic workout detection provides an alert to start a workout while giving retroactive credit, and Yoga and Hiking are new dedicated workout types that accurately track active calories burned and exercise minutes earned. Running enthusiasts can take advantage of extended battery life which is increased to six hours for outdoor workouts and enjoy high-performance features, including cadence for indoor and outdoor runs, pace alerts for outdoor runs and rolling mile pace, which shows pace for the immediately preceding mile.
Staying Connected
Customers can reach their friends with just a tap of the wrist with Walkie-Talkie, a watch-to-watch connection that is an entirely new way to communicate around the world over Wi-Fi or cellular.4 The Siri watch face is more predictive and proactive, offering shortcuts and actionable content from favorite third-party apps. watchOS 5 also lets users listen to their favorite podcasts on the go with Apple Podcasts on Apple Watch, and stream any podcast in the catalog by using Siri. With Apple Watch Series 4, enriched complications offer a more detailed view of helpful third-party apps like Dexcom, which allows for continuous glucose monitoring, or Streaks, which shows daily progress on tasks.
Apple Watch Line-Up
Apple Watch Series 4 (GPS) starts at $399 (US) and Apple Watch Series 4 (GPS + Cellular) starts at $499, both featuring the updated design and new health features. Series 3 will be available at the new starting price of $279, making it even more accessible to customers. Along with the three aluminum finishes anodized in silver, gold and space gray, Apple Watch Series 4 now comes in a striking gold stainless steel with matching Milanese band, joining the silver and space black stainless steel models. A new collection of bands debut for fall and all bands continue to work with any generation of Apple Watch.
Apple Watch Nike+ remains a customer favorite and the new collection features redesigned Nike watch faces, which match to the new band colors, including a Pure Platinum/Black Sport Band and a Summit White Sport Loop with reflective yarn. Apple Watch Herm?s introduces an elegant assortment of color-blocked bands and exclusive watch faces that shift from one color to the other with the passage of the minute hand.
Pricing and Availability
  • Customers will be able to order Apple Watch Series 4 (GPS + Cellular) beginning Friday, September 14, with availability beginning Friday, September 21, in Australia, Canada, China, Denmark, France, Germany, Hong Kong, Italy, Japan, Singapore, Spain, Sweden, Switzerland, the UAE, UK and US, with other countries later this year. For carrier availability, visit apple.com/watch/cellular.5

  • Customers will be able to order Apple Watch Series 4 (GPS) beginning Friday, September 14, with availability beginning Friday, September 21, in Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Guernsey, Hong Kong, Ireland, Italy, Japan, Jersey, Luxembourg, Netherlands, New Zealand, Norway, Portugal, Puerto Rico, Saudi Arabia, Singapore, Spain, Sweden, Switzerland, the UAE, UK, US and US Virgin Islands.

  • Apple Watch Nike+ will be available to order on apple.com and in the Apple Store app, beginning Friday, September 14, in select countries, with limited availability beginning on Friday, October 5, in Australia, Austria, Bahrain, Belgium, Canada, China, Czech Republic, Denmark, Finland, France, Germany, Greece, Guam, Hong Kong, Hungary, Ireland, Italy, Japan, Kuwait, Luxembourg, Macau, Monaco, Netherlands, New Zealand, Norway, Oman, Poland, Portugal, Puerto Rico, Qatar, Russia, Saudi Arabia, Singapore, South Africa, Spain, Sweden, Switzerland, the UAE, UK and US. For more information, visit apple.com/apple-watch-nike or nike.com/applewatch.

  • Apple Watch Herm?s will be available to order on apple.com and in the Apple Store app, beginning Friday, September 14, with availability beginning Friday, September 21, in Australia, Canada, China, Denmark, France, Germany, Hong Kong, Italy, Japan, Singapore, Spain, Sweden, Switzerland, the UAE, UK and US. For more information, visit apple.com/apple-watch-hermes or hermes.com/applewatchhermes.

  • Apple Watch Series 4 (GPS) will be available beginning Friday, September 28, in Bahrain, Croatia, Czech Republic, Greece, Guam, Hungary, Iceland, Kazakhstan, Kuwait, Macau, Monaco, Oman, Poland, Qatar, Romania, Russia, Slovakia and South Africa.

  • New Apple Watch bands will be available to order on apple.com and in the Apple Store app, beginning Friday, September 14, with availability beginning Friday, September 21, at Apple Stores, as well as select Apple Authorized Resellers and carriers in the US and over 35 countries and regions.

  • With Apple GiveBack, customers in the US can trade in their eligible device for an Apple Store Gift Card or a refund on their purchase. If their device isnt eligible for credit, Apple will recycle it for free.

  • Customers who buy Apple Watch from Apple will be offered free Personal Setup, in-store or online,6 to help set up and personalize their new Apple Watch with calendars, notifications, apps and more.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apples four software platforms iOS, macOS, watchOS and tvOS provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apples more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
1 ECG app coming later this year (US only).
2 Battery life depends on use and configuration.
3 Irregular rhythm notification coming later this year, (US only).
4 Walkie-Talkie is not available in China, UAE and Pakistan.
5 Apple Watch requires a compatible iPhone. iPhone service provider must be the same. Not available with all service providers. Roaming is not available.
6 In most countries.
Press Contacts
Lance Lin,Apple,lance_lin@apple.com,(408) 974-5036
Amy Bessette,Apple, abessette@apple.com,(408) 862-8012
Apple Media Helpline,media.help@apple.com,(408) 974-2042

20. Apple Kyoto opens on Shij? Dori., 25 .[−]
Apple Kyoto opens on Shij? Dori
Apple Kyoto opened Saturday morning in the heart of Kyotos main shopping corridor. A queue of customers stretched 10 blocks down Shij? Dori to visit Apples first store in Kyoto, a cultural and technological hub for Japan.
Press Contacts
Nick Leahy,Apple, nleahy@apple.com, (408) 862-5012
Abby Reisinger,Apple,areisinger@apple.com,(669) 227-3527
Apple Media Helpline,media.help@apple.com,(408) 974-2042


 
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