Apple Newsroom15:31

1. All-new iPad Air and iPad mini deliver dramatic power and capability15:31[−]
All-new iPad Air and iPad mini deliver dramatic power and capability
10.5-Inch iPad Air Offers High-End Features and Performance at a Breakthrough Price
7.9-Inch iPad mini Brings Apple Pencil Support, Advanced Retina Display and the A12 Bionic Chip to a Beloved Design
Cupertino, California Apple today introduced the all-new iPad Air in an ultra-thin 10.5-inch design, offering the latest innovations including Apple Pencil1 support and high-end performance at a breakthrough price. With the A12 Bionic chip with Apples Neural Engine, the new iPad Air delivers a 70 percent boost in performance and twice the graphics capability, and the advanced Retina display with True Tone technology is nearly 20 percent larger with over half a million more pixels.2
Apple today also introduced the new 7.9-inch iPad mini, a major upgrade for iPad mini fans who love a compact, ultra-portable design packed with the latest technology. With the A12 Bionic chip, the new iPad mini is a powerful multi-tasking machine, delivering three times the performance and nine times faster graphics.3 The advanced Retina display with True Tone technology and wide color support is 25 percent brighter3 and has the highest pixel density of any iPad, delivering an immersive visual experience in any setting. And with Apple Pencil1 support, the new iPad mini is the perfect take-anywhere notepad for sketching and jotting down thoughts on the go. The new iPads are available to order starting today and in stores next week.
iPad continues to provide magical new experiences for a growing range of uses where it is the absolute best device, from playing games in augmented reality to note-taking and drawing with Apple Pencil, from streaming HD movies and editing 4K films to learning to develop apps with Swift Playgrounds, said Phil Schiller, Apples senior vice president of Worldwide Marketing. Today the iPad family takes two big leaps forward with an all-new 10.5-inch iPad Air that brings high-end size, features and performance at a breakthrough price, and a major upgrade to the 7.9-inch iPad mini, which also brings Apple Pencil, Retina display and the A12 Bionic chip to the many customers that love its compact size.
Apple Pencil and iPad The Perfect Pair
Apple Pencil opens up new creativity and productivity possibilities for iPad mini and iPad Air users, from drawing and writing down thoughts to marking up documents and retouching photos. The must-have tool among students, professionals and creatives delivers a remarkably fluid and natural drawing experience and provides pixel-perfect accuracy and low latency for activities within popular apps including Procreate, Notability, Pixelmator Photo (coming soon) and Microsoft Office.
Power Meets Portability with the A12 Bionic Chip
The Apple-designed Neural Engine of the A12 Bionic chip powers the next generation of apps and iPad workflows using advanced machine learning and Core ML for engaging AR experiences, photo-realistic effects in 3D games and stunning graphics performance within apps.
Staying connected is now easier and faster with iPad mini and iPad Air, featuring the same great Wi-Fi performance and Gigabit?class LTE connectivity4 built into the most advanced iPad Pro models. With eSIM technology built in, users can easily connect to wireless data plans right from iPad when traveling in more than 180 countries around the world.5
Advanced Cameras for Stunning Photos and Videos
With advanced front- and back-facing cameras, iPad mini and iPad Air take gorgeous photos and capture clear and stable 1080p HD videos. The upgraded cameras with exceptional low-light performance and HD video recording are great for document scanning and connecting with friends and family on Group FaceTime calls, and with advanced sensors, help enable immersive AR experiences.
More Than a Million Apps Just for iPad
The App Store is the best place to discover more than 1.3 million apps designed specifically for iPad from journaling with Apple Pencil to managing schedules and finances, editing photos, learning, connecting with friends and family, and playing games. Unlike stretched-out phone apps on other platforms, apps designed for iPad run and look great on every iPad.
iOS on iPad
iPad Air and iPad mini are perfect for staying productive on the go with iOS, helping users get things done faster with features like Siri Shortcuts, photo search and Voice Memos. The Dock provides quick access to frequently used apps and documents from any screen, and multitasking is easy with Split View and Slide Over. Drag and Drop makes moving images, text and files between apps easier than ever, and managing documents in the Files app is seamless and easy on iPad and across Apple devices.
Apple today announced an upcoming update to iWork for iOS, available next week, with enhanced integration of Apple Pencil including new animation options in Keynote that let users draw an animation path for any object, and an all-new user interface that enables easy implementation of build effects, including move, rotate and scale.
The Best, Most Complete iPad Lineup Ever
The new iPad Air and iPad mini join the most affordable 9.7-inch iPad and the most advanced iPad Pro models, offering the best, most innovative iPad lineup ever. The complete lineup now includes Apple Pencil support, best-in-class performance, advanced displays and all-day battery life6 for an experience unmatched by any other device. Whether customers prioritize portability, screen size, power or price, theres an iPad for everyone. Learn more about the iPad family at
Pricing and Availability
  • The new iPad mini and iPad Air come in silver, space gray and gold finishes in 64GB and 256GB configurations. The new iPad mini starts at $399 (US) for the Wi-Fi model and $529 (US) for the Wi-Fi + Cellular model and the 10.5-inch iPad Air starts at $499 (US) for the Wi-Fi model and $629 (US) for the Wi-Fi + Cellular model from, in the Apple Store app and Apple Stores, and is also available through Apple Authorized Resellers and select carriers (prices may vary).

  • The new iPad models are available to order starting today from and in the Apple Store app in Australia, Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Hungary, Ireland, Italy, Japan, Luxembourg, Netherlands, New Zealand, Norway, Poland, Portugal, Singapore, Spain, Sweden, Switzerland, the UAE, UK and US. Starting next week, the new iPad models will be available in those countries and regions, as well as in China (Wi-Fi models only), Macau (Wi-Fi models only) and Mexico with more countries and regions to follow soon, including Colombia, Greece, India, Israel, Russia, Saudi Arabia, South Africa, Thailand (Wi-Fi models only) and Turkey.

  • Apple Pencil (1st generation) is available for purchase separately for $99 (US). The Smart Keyboard for the 10.5-inch iPad Air is available for purchase separately for $159 (US) with layouts for over 30 languages, including simplified Chinese, French, German, Japanese and Spanish.

  • Polyurethane Smart Covers are available for $39 (US) for iPad mini and $49 (US) for iPad Air in charcoal gray, white, pink sand and a new papaya, with additional Leather Smart Covers available for iPad Air for $69 (US) in black, saddle brown, midnight blue and red.

  • Trade in your eligible device for credit toward your next purchase, or get an Apple Store Gift Card you can use any time.7 If your device isnt eligible for credit, Apple will recycle it for free.

  • Every customer who buys iPad from Apple can enjoy free Personal Setup in-store or online, and receive guidance on how to customize their iPad, set up email, find new apps from the App Store and more.

  • Anyone who wants to learn more or go further with iPad or iOS 12 can sign up for free Today at Apple sessions at

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apples four software platforms iOS, macOS, watchOS and tvOS provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apples more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
1 The first-generation Apple Pencil sold separately.
2 When compared to the 9.7-inch iPad.
3 When compared to the previous generation iPad mini.
4 Network speeds are dependent on carrier networks.
5 Not all carriers support eSIM or Apple SIM. See your carrier for details. Not available in China.
6 Battery life depends on device settings, usage and other factors. Actual results may vary.
7 Trade-in values vary based on the condition, year and configuration of your trade-in device, and may also vary between online and in-store trade-in. You must be at least 18 years old. In-store trade-in requires presentation of a valid, government-issued photo ID (local law may require saving this information). Additional terms from Apple or Apples trade-in partners may apply.
Press Contacts
Cat Franklin,Apple,,(669) 276-1209
Andy Bowman,Apple, ,(408) 783-0619
Apple Media Helpline,,(408) 974-2042

2. Stanford Medicine announces results of unprecedented Apple Heart Study., 16 [−]
Stanford Medicine announces results of unprecedented Apple Heart Study
Over 400,000 People Participated in Study Using Apple Watch
Stanford Medicine today reported results of the Apple Heart Study, the largest study ever of its kind, which enrolled over 400,000 participants from all 50 states in a span of only eight months. Apple and Stanford created the study to evaluate Apple Watchs irregular rhythm notification, which occasionally checks the heart's rhythm in the background and sends a notification if an irregular heart rhythm appears to be suggestive of atrial fibrillation (AFib). As part of the study, if an irregular heart rhythm was identified, participants received a notification on their Apple Watch and iPhone, a telehealth consultation with a doctor and an electrocardiogram (ECG) patch for additional monitoring.
We are proud to work with Stanford Medicine as they conduct this important research and look forward to learning more about the impact of Apple Watch alongside the medical community, said Jeff Williams, Apples COO. We hope consumers will continue to gain useful and actionable information about their heart health through Apple Watch.
Stanford Medicine researchers presented their findings today at the American College of Cardiologys 68th Annual Scientific Session and Expo. Study results showed 0.5 percent of the over 400,000 participants received an irregular heart rhythm notification, illustrating the features ability to give a user important health information without creating unnecessary burden to their doctors schedule. Many participants sought medical advice following their irregular rhythm notification, using the information to have more meaningful conversations with their doctors.
As physicians, we are always trying to find ways to offer patients health information that is meaningful to them for individualized care, said Sumbul Desai, MD, Apples vice president of Health. Seeing medical research reflect what were hearing from consumers is positive and were excited to see Apple Watch helping even more consumers in the future while collaborating with the medical community to further research.
Press Contacts
Semonti Stephens,Apple,,(408) 974-8473
Apple Media Helpline,,(408) 974-2042

3. Addressing Spotifys Claims., 15 [−]
Addressing Spotifys claims
We believe that technology achieves its true potential when we infuse it with human creativity and ingenuity. From our earliest days, weve built our devices, software and services to help artists, musicians, creators and visionaries do what they do best.
Sixteen years ago, we launched the iTunes Store with the idea that there should be a trusted place where users discover and purchase great music and every creator is treated fairly. The result revolutionized the music industry, and our love of music and the people who make it are deeply engrained in Apple.
Eleven years ago, the App Store brought that same passion for creativity to mobile apps. In the decade since, the App Store has helped create many millions of jobs, generated more than $120 billion for developers and created new industries through businesses started and grown entirely in the App Store ecosystem.
At its core, the App Store is a safe, secure platform where users can have faith in the apps they discover and the transactions they make. And developers, from first-time engineers to larger companies, can rest assured that everyone is playing by the same set of rules.
Thats how it should be. We want more app businesses to thrive including the ones that compete with some aspect of our business, because they drive us to be better.
What Spotify is demanding is something very different. After using the App Store for years to dramatically grow their business, Spotify seeks to keep all the benefits of the App Store ecosystem including the substantial revenue that they draw from the App Stores customers without making any contributions to that marketplace. At the same time, they distribute the music you love while making ever-smaller contributions to the artists, musicians and songwriters who create it even going so far as to take these creators to court.
Spotify has every right to determine their own business model, but we feel an obligation to respond when Spotify wraps its financial motivations in misleading rhetoric about who we are, what weve built and what we do to support independent developers, musicians, songwriters and creators of all stripes.
So we want to address a few key points:
Spotify claims were blocking their access to products and updates to their app.
Lets clear this one up right away. Weve approved and distributed nearly 200 app updates on Spotifys behalf, resulting in over 300 million downloaded copies of the Spotify app. The only time we have requested adjustments is when Spotify has tried to sidestep the same rules that every other app follows.
Weve worked with Spotify frequently to help them bring their service to more devices and platforms:
  • When we reached out to Spotify about Siri and AirPlay 2 support on several occasions, theyve told us theyre working on it, and we stand ready to help them where we can.
  • Spotify is deeply integrated into platforms like CarPlay, and they have access to the same app development tools and resources that any other developer has.
  • We found Spotifys claims about Apple Watch especially surprising. When Spotify submitted their Apple Watch app in September 2018, we reviewed and approved it with the same process and speed with which we would any other app. In fact, the Spotify Watch app is currently the No. 1 app in the Watch Music category.

Spotify is free to build apps for and compete on our products and platforms, and we hope they do.
Spotify wants all the benefits of a free app without being free.
A full 84 percent of the apps in the App Store pay nothing to Apple when you download or use the app. Thats not discrimination, as Spotify claims; its by design:
  • Apps that are free to you arent charged by Apple.
  • Apps that earn revenue exclusively through advertising like some of your favorite free games arent charged by Apple.
  • App business transactions where users sign up or purchase digital goods outside the app arent charged by Apple.
  • Apps that sell physical goods including ride-hailing and food delivery services, to name a few arent charged by Apple.

The only contribution that Apple requires is for digital goods and services that are purchased inside the app using our secure in-app purchase system. As Spotify points out, that revenue share is 30 percent for the first year of an annual subscription but they left out that it drops to 15 percent in the years after.
Thats not the only information Spotify left out about how their business works:
  • The majority of customers use their free, ad-supported product, which makes no contribution to the App Store.
  • A significant portion of Spotifys customers come through partnerships with mobile carriers. This generates no App Store contribution, but requires Spotify to pay a similar distribution fee to retailers and carriers.
  • Even now, only a tiny fraction of their subscriptions fall under Apples revenue-sharing model. Spotify is asking for that number to be zero.

Lets be clear about what that means. Apple connects Spotify to our users. We provide the platform by which users download and update their app. We share critical software development tools to support Spotifys app building. And we built a secure payment system no small undertaking which allows users to have faith in in-app transactions. Spotify is asking to keep all those benefits while also retaining 100 percent of the revenue.
Spotify wouldnt be the business they are today without the App Store ecosystem, but now theyre leveraging their scale to avoid contributing to maintaining that ecosystem for the next generation of app entrepreneurs. We think thats wrong.
What does that have to do with music? A lot.
We share Spotifys love of music and their vision of sharing it with the world. Where we differ is how you achieve that goal. Underneath the rhetoric, Spotifys aim is to make more money off others work. And its not just the App Store that theyre trying to squeeze its also artists, musicians and songwriters.
Just this week, Spotify sued music creators after a decision by the US Copyright Royalty Board required Spotify to increase its royalty payments. This isnt just wrong, it represents a real, meaningful and damaging step backwards for the music industry.
Apples approach has always been to grow the pie. By creating new marketplaces, we can create more opportunities not just for our business, but for artists, creators, entrepreneurs and every crazy one with a big idea. Thats in our DNA, its the right model to grow the next big app ideas and, ultimately, its better for customers.
Were proud of the work weve done to help Spotify build a successful business reaching hundreds of millions of music lovers, and we wish them continued success after all, that was the whole point of creating the App Store in the first place.
Press Contacts
Josh Rosenstock,Apple,,(408) 862-1142
Adam Howorth,Apple,,+44-2071-841202
Apple Media Helpline,,(408) 974-2042

4. Apple to host annual Worldwide Developers Conference June 3-7 in San Jose., 14 [−]
Apple to host annual Worldwide Developers Conference June 3-7 in San Jose
Cupertino, California Apple today announced it will host its annual Worldwide Developers Conference in San Jose from June 3 through June 7 at the McEnery Convention Center. Now in its 30th year, Apples biggest event will bring together the worlds most innovative and creative developers. With more than 1.4 billion devices now running iOS, macOS, watchOS or tvOS, WWDC 2019 will give attendees insight into the future of these platforms and work alongside the Apple engineers behind the technologies and frameworks developers rely on.
WWDC 2019 will deliver the latest Apple news from the keynote stage and celebrate the breakthrough work of developers who are creating new experiences in areas including machine learning, augmented reality, health and fitness, and more. This years program will feature technical sessions, hands-on labs and guest speakers to provide Apples existing developer community and the next generation of app developers with the knowledge and tools to help turn their next great idea into reality.
WWDC is Apples biggest event of the year. It brings thousands of the most creative and dedicated developers from around the world together with over a thousand Apple engineers to learn about our latest platform innovations and to connect as a community, said Phil Schiller, Apples senior vice president of Worldwide Marketing. Our developers are incredibly passionate about creating the next generation of mind-blowing experiences for the world through apps. We cant wait to get together with them and share whats next.
Developers can apply for tickets today through March 20 at 5 p.m. PDT through the WWDC website. Tickets are issued through a random selection process, and developers will be notified of their application status by March 21 at 5 p.m. PDT. Developers and Apple enthusiasts everywhere can live-stream the conference on the WWDC app for iPhone, iPad and Apple TV as well as through the Apple Developer website.
Students are an integral part of the Apple developer community, and last year WWDC saw attendance from student developers spanning 41 different countries. Up to 350 WWDC scholarships are available this year, providing students and members of all STEM organizations an opportunity to earn a free ticket and lodging for WWDC. Details on how to apply are now available on the WWDC website.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apples four software platforms iOS, macOS, watchOS and tvOS provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apples more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
Press Contacts
Bill Evans,Apple,,(408) 974-0610
Starlayne Meza,Apple, ,(408) 974-3391
Apple Media Helpline,,(408) 974-2042

5. Apple announces expanded coding initiatives in Singapore and Indonesia., 13 [−]
Apple announces expanded coding initiatives in Singapore and Indonesia
Swift App Development Courses Grow in Singapore
Second Apple Developer Academy Launches in Indonesia
Apple today increased its commitment to coding and education in Southeast Asia with the expansion of its App Development with Swift curriculum at partner schools in Singapore and the opening of Indonesias second Apple Developer Academy in Surabaya, offering aspiring developers the skills they need to thrive in today's app economy.
Singapore: Swift App Development Courses Come to SUTD, RMIT Online and the Pathlight School
The Singapore University of Technology and Design and RMIT Online have launched app development courses using Apples App Development with Swift curriculum for adult learners, supported by the local government's SkillsFuture Singapore agency. Pathlight School, Singapores first autism-focused school, will offer a Swift Accelerator program for its secondary students. This builds on the Swift Accelerator program available to all schools, supported by the Info-communications Media Development Authority (IMDA) of Singapore.
At Apple, we believe education is one of the most powerful tools we have to make the world a better place, said Lisa Jackson, Apples vice president of Environment, Policy and Social Initiatives. We're thrilled that students of all ages in Singapore will now be able to tap into the language of coding, gaining the skills they need to grow and succeed in the app economy and beyond.
Using Apples App Development with Swift curriculum, which includes an AR Module, the Singapore University of Technology and Design and SkillsFuture Singapore designed a new course targeting adult learners interested in fundamental app design and development. The course is designed to reach working adults aiming to learn new skills for the fast-growing software economy.
SUTD looks forward to continuing our close collaboration with Apple in helping our working adults to embrace digital transformation for enhanced employability, said Professor Chong Tow Chong, president and acting provost of the Singapore University of Technology and Design.
Additionally, RMIT Online is expanding its signature iOS App Development with Swift course to Singapore, offering a fully online and self-paced opportunity for mid-career professionals to learn to code.
Were incredibly excited to bring this program, our industry mentors and our dynamic learning community to Singaporean students, said Helen Souness, CEO of RMIT Online. For those who want to learn to code, Swift is a language that is easily accessible, even for non-programmers.
For students aged 13 to 18, the Pathlight School will run Swift Accelerator, a 144-hour program conducted by Apple Certified Trainers.
Pathlights work with Apple through the Swift Accelerator Program signals the importance of training students with special needs to be future-ready for a rapidly changing society, said Denise Phua Lay Peng, president at the Autism Resource Centre and co-founder of the Pathlight School. It is even more exciting as persons on the autism spectrum have a natural interest in and aptitude for IT. I am heartened by this thoughtful and inclusive move by Apple.
Indonesia: Apple Celebrates and Increases Opportunities for Young Developers
Apple has marked the first graduation of students from its Developer Academy in Jakarta, celebrating their accomplishments and creativity in a ceremony attended by Apples Lisa Jackson and Indonesias Minister of Industry, Airlangga Hartarto.
Im always inspired to see students using our technology to address challenges they see in the world around them, said Jackson. The students in our Developer Academy in Jakarta are demonstrating the critical skills and strong ideas needed to thrive in the growing app economy. Im proud to extend my heartfelt congratulations to all of todays graduates.
This year Apple is growing its Developer Academies in Indonesia with the opening of a second Academy in Surabaya while the Jakarta Academy has expanded from 75 to 200 students.
Today the App Store is available in 155 countries, which has created a new industry of jobs and opportunities. Since its launch in 2008, Apple has paid out over $120 billion to developers around the world, making the App Store the most vibrant software marketplace in the world.
Press Contacts
Alex Waldron,Apple,,+61-2-89878670
Apple Media Helpline,,(408) 974-2042

6. Apple releases 13th annual Supplier Responsibility Progress Report., 06 [−]
Apple releases 13th annual Supplier Responsibility Progress Report
Milestones Achieved in Environmental Protection, Education Initiatives Expanded
Cupertino, California Apple today released its 13th annual Supplier Responsibility Progress Report detailing how the company is expanding educational opportunities and protecting the planets resources. As of 2018, 17.3 million supplier employees have been trained on workplace rights, and 3.6 million have received advanced education and skills training. All final assembly sites for iPhone, iPad, Mac, Apple Watch, AirPods and HomePod are now certified Zero Waste to Landfill, while conserving billions of gallons of water and reducing greenhouse gas emissions.
In everything we do, people come first, said Jeff Williams, Apples chief operating officer. We are constantly raising the bar for ourselves and our suppliers because we are committed to the people who make our products possible as well as the planet we all share. This year, were proud to give more people an opportunity to advance their education. Working alongside our suppliers, were challenging ourselves to find new ways to keep our planet healthy for future generations. Our goal has always been not just to drive progress in our supply chain, but to drive meaningful change across the industry.
In 2018, Apple built on its existing educational and career-building programs for supplier employees by adding courses that include App Development with Swift. The programs first participants created more than 40 apps, ranging from workplace tools to games. Last year, more than 1,500 employees at Apple suppliers earned a college degree, adding to the thousands who have taken advantage of education programming, which expands every year. Additionally, Apple has worked with its suppliers to create health training programs that have reached more than 250,000 people globally, and include courses on nutrition and maternal health.
Apple has also strengthened its efforts to help its supply chain conserve resources, expand the adoption of safer chemicals and reduce pollution. In prioritizing Zero Waste to Landfill, Apple suppliers have diverted 1 million tons of garbage in three years. Apples clean water program expanded to 116 suppliers, resulting in 7.6 billion gallons of water saved in 2018 one gallon for every person on the planet. The company also worked with suppliers to reduce greenhouse gas emissions by more than 466,000 annualized metric tons, which is equivalent to taking 100,000 cars off the road for one year.
Every year, Apple demands its suppliers meet higher standards for safe and respectful workplaces. Companies are assessed according to Apples Supplier Code of Conduct, which includes more than 500 criteria, and Apple works with suppliers on the ground to achieve improvements where needed. In 2018, the company increased support for new mothers leading the industry in requiring suppliers to provide nursing rooms on site. To make sure suppliers were meeting this and other standards, Apple conducted 770 assessments of facilities in more than 30 countries in 2018, covering 93 percent of the companys supplier spend.
Learn more about Apples progress in the new Supplier Responsibility Progress Report.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apples four software platforms iOS, macOS, watchOS and tvOS provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apples more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
Press Contacts
Lori Lodes,Apple,,(202) 368-6584
Keri Fulton,Apple,,(240) 595-2691
Apple Media Helpline,,(408) 974-2042

7. Siri Shortcuts boost health and fitness routines., 01 [−]
Siri Shortcuts boost health and fitness routines
Snoww, Qardio, HomeCourt and Dexcom Now Feature Siri Shortcuts
Starting and maintaining health and fitness routines gets even easier as more apps offer Siri Shortcuts, joining the thousands that have integrated shortcuts since their introduction with iOS 12.
Using powerful on-device intelligence, Siri Shortcuts help people get things done faster across iPhone, iPad, Apple Watch, HomePod, AirPods and CarPlay, allowing them to easily access and use their favorite apps with just a tap or by asking Siri.
Track Performance and Enhance Training
New Siri Shortcuts provide performance stats in real time and help make training easier. Skiers hitting the slopes this season can use Siri Shortcuts on the Snoww app to start a run (just say, Hey Siri, lets ski!) and get information about the speed, elevation drops and distance traveled by simply raising their wrist to trigger Siri on Apple Watch (Hey Siri, how was my run?).
In HomeCourts latest update, users can ask Siri to start a dribble workout on iPad or iPhone. And with the Nike Run Club app, runners can use Siri to start a run and get proactive suggestions based on running habits.
Monitor Vitals
Third-party health devices are integrating Siri Shortcuts into their apps for easier data retrieval and control, whether at home or on the go.
The QardioArm smart blood pressure monitor now lets users ask Siri to remotely check in on family members. For example, people who care for an aging parent can ask, Hey Siri, whats moms blood pressure? and get that information wherever they are, right on their iPhone or Apple Watch.
With the Dexcom Continuous Glucose Monitoring System, people with diabetes can better track and manage blood glucose levels by simply asking Siri, Whats my glucose level?
Build Healthy Habits
Whether watching your diet, getting enough sleep, breaking a bad habit or remembering to take medications and vitamins, Siri Shortcuts help keep track while on the go with any Apple device. With apps like Streaks, WaterMinder and Yazio, users can track daily habits and see how long they can keep them going by asking Siri to log almost any type of activity, such as hydration, exercise, flossing, sugar and caffeine intake, even walking the dog.
With AutoSleep, Siri Shortcuts track sleep quality with Apple Watch or iPhone, providing information when asked about hours slept, quality of sleep, deep sleep, updates on reaching a sleep goal, latest bedtime and more.
Personalize Routines With the Shortcuts App
For those who want to go further in customizing a full fitness routine using Siri, the Shortcuts app allows users to build their own multi-step shortcuts that include actions from multiple apps to create powerful automations. For example, users can create a shortcut telling Siri, Heading to the gym. Upon arrival, start the workout with an app like Nike Run Club, cue a workout playlist and enable Do Not Disturb until leaving the gym. A how-to for using the Shortcuts app can be found at
Based on how customers use their devices, Siri will suggest simple, useful shortcuts right when needed on the Lock screen or in Search. Additionally, users can look for the Add to Siri button in the apps they use, or go to Settings > Siri & Search > All Shortcuts to see which apps offer shortcuts and to set a personal phrase to run them with.
Press Contacts
Cat Franklin,Apple,,(669) 276-1209
Apple Media Helpline,,(408) 974-2042

8. Apple honors female coders and creators for International Womens Day., 28 .[−]
Apple honors female coders and creators for International Womens Day
Partnership with Girls Who Code and Exclusive Today at Apple Series Aim to Develop the Next Generation of Female Leaders
Apple is celebrating International Womens Day throughout March by highlighting the stories and work of female developers, musicians, artists, photographers and entrepreneurs. Apple is also building on its commitment to education with a new partnership with Girls Who Code to expand learning opportunities for young women.
As part of its community education initiative, Apple is partnering with Girls Who Code to support new coding opportunities for girls and young women in the US. Using the Everyone Can Code Curriculum, 90,000 girls and Girls Who Code Club facilitators in all 50 states can learn to use Swift, Apples easy to learn programming language that hundreds of thousands of apps are built with. Swift training will also be provided for club leaders to help expand the number and reach of coding clubs. Apple supports educational opportunities for students of all ages and backgrounds, and advocates for girls right to access the same learning opportunities as their male counterparts through its Developer Academies, Everyone Can Code curriculum and work with the Malala Fund and National Center for Women and Information Technology.
Women have earned the opportunity to have our ideas shape the future, said Lisa Jackson, Apples vice president of Environment, Policy and Social Initiatives. Were excited to support Girls Who Code as they empower girls to be the developers and tech innovators of tomorrow.
In select Apple stores around the world, visitors can attend over 60 sessions in the Made By Women series, led by artists, musicians, photographers, app developers, scientists and entrepreneurs designed to inspire the next generation in hands-on sessions to unlock creativity and take their passions to the next level.
Sessions include an App Lab at Apple Causeway Bay with Hillary Yip, a 14-year-old founder and CEO of a language exchange platform, who will lead a session on developing and pitching ideas to build the ideal social platform. Visitors can also attend an Art Lab at Apple Michigan Avenue with Emily Grasile, the Chicago Field Museums chief curiosity correspondent, who will teach participants to incorporate small specimens from the Field Museum's collection into vast landscapes using the Procreate app on iPad Pro and Apple Pencil.
Sessions with creators will be held in select stores in Singapore, Kyoto, Hong Kong, London, Milan, Paris, Dubai, San Francisco, Chicago, New York and Los Angeles.

In March, the App Store will celebrate the creative women at the forefront of apps and games. Every App of the Day featured in the US will highlight an app founded, developed or led by a woman, including Bumble, TheSkimm and Stitch Fix. Every Friday during the month of March, go behind the scenes on the App Store Today tab with women like Lisy Kane, a game producer and co-founder of the startup Girl Geek Academy, which aims to bring more women into gaming and tech. On International Womens Day, App Store customers will also be treated to special collections highlighting games featuring Marvels iconic female superhero, Captain Marvel.
Throughout the month, Apple Music will be featuring some of the most visionary women in music with highly curated playlists and editorial packages, and Beats 1 will host a 24-hour takeover with shows programmed to highlight inspiring women.
Customers can also explore iTunes for curated selections of movies and TV series featuring dynamic female characters, check out Apple Podcasts to listen to shows created by inspiring women and visit Apple Books to find books that elevate the stories and experiences of women.
Apple Watch users across the world can also earn an exclusive Activity Award and stickers for Messages when they complete a walk, run or wheelchair workout of a mile (1.6km) or more on March 8.1
1 In order to see the Activity challenge, users must update their iPhone to iOS 12.1.3 and Apple Watch to watchOS 5.1.3.
Press Contacts
Keri Fulton,Apple,,(240) 595-2691
Ashley Rivera,Apple,ashley,(408) 862-1381
Apple Media Helpline,,(408) 974-2042

9. Huntington Beach educators mold musicians of tomorrow., 27 .[−]
Huntington Beach educators mold musicians of tomorrow
This feature is the first in a series spotlighting teachers and students using innovative technology in the classroom.
The auditorium is buzzing with the sound of eager teenagers. At the Huntington Beach Academy for the Performing Arts (APA), production is in full swing on the schools annual student-curated show: Playlist.
This year, 13 vocal students have prepared their own original songs, alongside 24 covers of some of todays pop music hits.
Cailey Collado, a senior in the Music, Media and Entertainment Technology (MMET) program, takes the stage to run through her original song: Bleed Red. As her voice booms over the mic, three stage screens weave a live feed of Collados performance and a student-produced music video.
Loves not dead. Get it through your head, get it through your head, that we all bleed red, she sings.
Its clear these are not just students; they are true musicians.
MMET is the brainchild of Apple Distinguished Educator (ADE) alum Jamie Knight (MMETs first director) and ADE Michael Simmons, along with Huntington Beach APA. The program is incorporated into nine of APAs available theater and music majors, giving students hands-on training in fields including theater tech, audio recording and video production (using Logic Pro X and Final Cut Pro X, respectively).
In the schools auditorium, students use a Yamaha CL5 digital mixer, and have even rigged it to be portable, monitoring and controlling sound levels around the theater on an iPad Pro. The school also houses a recording studio with a guitar room across the hall, and several other collaborative music creation spaces the students are encouraged to use whenever they feel inspired.
Back in 2004, Knight started teaching a class on music technology and recording at APA, but there was no technology. His small class of 25 students was performing Cheap Trick and other rock n roll songs at a few restaurants, and even the Apple Store at Fashion Island in Newport Beach. Fifteen years later, the program has grown to include 152 students majoring in MMET Popular Music and MMET Media, who are writing their own music, arranging songs with Simmons and performing live in three major shows a year: a Beatles show, Playlist and Retrofest. Playlist is now in its seventh year.
It was imperative to let the students create a show that they wanted, says Knight. We have all the student leaders break the kids into groups of like five or six kids and the simple instruction is pick 10 songs that you would die to perform live, that are new. Then the student producers narrow those songs down, and the kids that like to write songs audition for the staff.
What began as a music club singing rock covers is now a hands-on music education curriculum designed to teach students visual and performing arts, as well as the technical skills needed to succeed in the music industry.
I would record all the parts on my iMac, in Logic Pro X and GarageBand, and Id record them all, isolate them and I would teach it to my peers.
We dont just focus on the technology, Knight says. Its that performing arts experience that gives them leadership skills, confidence, team work, all of those soft skills that businesses want. You have to perform to get that, and then when you marry that with the technology and you give the kids the ability to have a real recording studio to work with, theyre going to be the next Steven Spielberg, or the next Paul McCartney.
Knight and Nicole Kubis, MMETs vocal director and a 2009 graduate from the program, have met with other educators to make the case for learning both the arts and the science in music education. Apple products are equipped with the tools to [teach] that, Kubis says. They come with GarageBand, they come with iMovie Now more than ever, kids are diving into that, which is great. You cant be a one-trick pony in this world anymore.
Kubis recalls her junior year at APA, when Knight asked her to dissect all the vocals on Pet Sounds, the complex Beach Boys album, and teach it to her peers.
I had 13 juniors and seniors, myself included, and we sat in a portable four hours a day and just woodshedded these vocals, Kubis says. I would record all the parts on my iMac, in Logic Pro X and GarageBand, and Id record them all, isolate them and I would teach it to my peers.
Knight credits Kubis with pioneering this learning format, sharing audio files with students so they could literally walk around campus with their phones held to their ear to learn their parts. No sheet music, just iPhone. Its my life. Everything I do is on this phone, Kubis says.
Today Kubiss students are owning the stage like seasoned performers. Cailey Collado is grateful for the confidence Kubis taught her. Collado and seven other students organized an a cappella to open the show, an accomplishment she is sure wouldnt have been possible four years ago. Nicoles got me so comfortable with harmonies now that I can write them on my own, she says.
Olivia Ooms, a junior at APA majoring in MMET Popular Music, came in as a vocalist and guitarist and is now traveling back and forth to Nashville recording her own songs as a country music artist. (Shes even opened for Lady Antebellum with her band, Olivia Ooms and The Resistors.)
Curtain time is 7:30 p.m. at the Huntington Beach Union High School District Auditorium and Bell Tower.
The show goes off (almost) without a hitch, but the students power through their songs much like any pro. Drums, horns and backup singers line the stage while vocal majors (who all have a lead) move the crowd with their own songs and contemporary favorites by the likes of Jorja Smith and Leon Bridges. Backstage, a student crew queues up each performance with live and pre-recorded video, powered through one iMac.
Fearless thats one way to describe the students, who are now prepared for life after high school.
I dont know if its so much that the kids need to prepare for anything, says Addison Love, MMETs instrumental director and a 2014 grad. The world needs to prepare for these kids.
Press Contacts
Andy Bowman,Apple, ,(408) 783-0619
Apple Media Helpline,,(408) 974-2042

10. Apple highlights best photos shot on iPhone around the world., 26 .[−]
Apple highlights best photos shot on iPhone around the world
iPhone photographers around the world shared their best photos for the Shot on iPhone Challenge, capturing remarkable moments with the worlds most popular camera. The 10 selected winners will be featured on billboards in select cities, in Apple retail stores and online. The winning shots came from a range of models, from iPhone XS Max to iPhone 7, showcasing the quality of cameras across the line.
The top 10 winners came from countries including Singapore, Germany, Belarus, Israel and the US, highlighting the global community of iPhone photographers that participated. These photos capture colorful city scenery, curious animals, creative reflections, the beauty of the ordinary and more.
Our international panel of judges Pete Souza, Austin Mann, Annet de Graaf, Lu?sa D?rr, Chen Man, Phil Schiller, Kaiann Drance, Brooks Kraft, Sebastien Marineau-Mes, Jon McCormack and Arem Duplessis gave some insight on why they loved these shots.
Shot on iPhone Challenge - The Winners
Alex Jiang (US), iPhone XS Max

Chen Man says: This is a photo filled with lovely color and sense of story in the composition. Zooming in, you can see details of each family and their unique touch. The basketball hoop is placed right in the middle of the photo, adding more stories behind the image.

Annet de Graaf says: The narrative in architecture. There is actually life behind the surface of an average apartment building in an unknown city. Vivid colors and a perfect composition with the basketball board right in the middle! Great eye.
Blake Marvin (US), iPhone XS Max

Austin Mann says: This image took a lot of patience and great timing with the iPhones zero shutter lag and Smart HDR, were able to see both the raccoons eyes and the deep shadows inside the log something that would have previously been nearly impossible with natural light.

Phil Schiller says: The stolen glance between this raccoon/thief and photographer is priceless, we can imagine that it is saying if you back away slowly no one has to get hurt. A nice use of black and white, the focus on the raccoon and the inside of the hollow log provides an organic movement frozen in time.
Darren Soh (Singapore), iPhone XS Max

Phil Schiller says: A reflection that looks like a painting, two worlds have collided. You are compelled to think about where and how this photo was taken, the bird flying in the corner provides the single sign of life in an otherwise surreal composition.

Chen Man says: Distortion and reflection at a strange angle this photo creates a fantastic feeling.
Nikita Yarosh (Belarus), iPhone 7

Austin Mann says: I love how accessible this image is: You dont have to travel to Iceland to capture something beautiful, its right under your nose. The way the lines intersect, the vibrant color, the sense of old and new this is just a great image.

Lu?sa D?rr says: I like the simplicity of this image, the composition, light, details, everything looks good. Then you see one small line that looks wrong and makes me think what happened, where is this place, who was there. For me a good image is not only one that is strong or beautiful, but makes you think about it and keep thinking.
Dina Alfasi (Israel), iPhone X

Sebastien Marineau-Mes says: Love how the heart shaped water puddle frames the subject, capturing a glimpse of the world as the subject hurriedly walks past.

Brooks Kraft says: A unique perspective and a new take on the popular subject of shooting reflections. I like that the subject is evident, but you are not really sure how the photo was taken. The puddle is the shape of a heart, with nice symmetry of the subject. The depth of field that iPhone has in regular mode made this image possible, a DSLR would have had a difficult time keeping everything in focus.
Elizabeth Scarrott (US), iPhone 8 Plus

Brooks Kraft says: A portrait that captures the wonderment of childhood in a beautiful setting. Great composition that shows both the personality of the child and the experience in the surroundings.

Pete Souza says: Nice portrait and use of background to provide context. The placement of the childs face is in an optimal place lining her up so the background directly behind her is clean and not distracting. The setting is a familiar Ive probably stood in this exact spot. But the picture is not like any Ive seen from this location.
Andrew Griswold (US), iPhone XS

Jon McCormack says: This image is very well thought through and executed. The background pattern holds the image together and the repeated smaller versions of that pattern in the water droplets create a lot of visual interest. The creative use of depth of field here is excellent.

Sebastien Marineau-Mes says: Very unique composition and color palette, playing to the strengths of iPhone XS. What I find most interesting is the background pattern, uniquely magnified and distorted in every one of the water droplets. Im drawn to studying and trying to elucidate what that pattern is.
Bernard Antolin (US), iPhone XS Max

Kaiann Drance says: Looks like a simple scene but a good choice of using black and white to elevate it with a different mood. Helps to bring out the dramatic contrast in the clouds and the surrounding landscape.
Lie Adi Darmawan (US), iPhone XS

Lu?sa D?rr says: I feel like this landscape was treated like an old portrait. The texture of the mountains evokes an old wrinkled face. Portraits and landscapes are the oldest way of creative representation by humans. Theres something about it that belongs to the realms of the subconscious mind, and this is mainly what appeals me of this picture; the part that Im not able to explain.
Robert Glaser (Germany), iPhone 7

Kaiann Drance says: Gorgeous dynamic range. Theres detail throughout the photo in the meadow, trees, and clouds. Beautiful deep sky and pleasing color overall.
iPhone offers tools to help anyone take great photos with state-of-the-art cameras that offer advanced photography techniques. Innovations like Smart HDR create photos with more highlights and shadow detail, Depth Control allows users to adjust the depth of field both in real-time preview and post-capture,1 and advanced depth segmentation in Portrait mode enables more sophisticated portraits with professional-level bokeh using the A12 Bionic chip and its next-generation Neural Engine.
1 Smart HDR and Depth Control are available on iPhone XS, iPhone XS Max, and iPhone XR.
Press Contacts
Andrew Kelly,Apple,,(669) 283-1423
Apple Media Helpline,,(408) 974-2042

11. Apple and Dream Corps build career opportunities for Oakland coders., 18 .[−]
Apple and Dream Corps build career opportunities for Oakland coders
As part of its Community Education Initiative, Apple will partner with Oakland-based non-profit organization Dream Corps to bring educational and workforce development opportunities to young adults with a goal of career placement in the tech sector.
The partnership will build on the success of Dream Corps #YesWeCode Initiative, which aims to help 100,000 young women and men from underrepresented backgrounds find success in the tech sector. #YesWeCode has graduated four coding cohorts and has over a 60 percent job placement rate.
We are thrilled about launching this new initiative in Oakland, said Lisa Jackson, Apples vice president of Environment, Policy and Social Initiatives. Our hope is that by bringing expertise, stakeholders and resources together, well be able to magnify the already impressive impact that Dream Corps is having in the Bay Area and across the nation and help a new generation of young people realize their potential.
This partnership with Apple will help unlock the untapped genius and talent within those communities, which will allow a new generation to achieve their dreams.
Apple will provide technology as well as professional support, curriculum guidance and advocacy to individuals in middle and high school, college and beyond. Participants will be exposed to a number of skills and tools to enhance career prospects, with an emphasis on coding with Swift.
Vien Truong is the CEO of Dream Corps. Shes the youngest of 11 children, born to an immigrant couple who migrated from Vietnam in the 1970s. She and her family have called Oakland home for decades. She joined Dream Corps in 2015 with the goal of expanding opportunities to young people in Oakland and beyond.
I see Dream Corps as a peace corps for the American Dream, said Truong. Its about making sure that we can help support people who lived or grew up in communities like mine. And this partnership with Apple will help unlock the untapped genius and talent within those communities, which will allow a new generation to achieve their dreams.
Apple and Dream Corps coding programming is set to launch later this year in the Bay Area. Dream Corps is working with the Mayor's Office and the City of Oakland to identify and assess potential locations for a dedicated space to support this program and other related workforce development and social entrepreneurship efforts.
Press Contacts
Rachel Wolf Tulley,Apple, , (408) 974-0078
Apple Media Helpline,,(408) 974-2042

12. A career in tech, built with coding and determination., 18 .[−]
A career in tech, built with coding and determination
Coming from a military family, Gerald Ingraham knew he would join the Marines. But after completing his service, and before he learned to code, the Californian says he was a ship without a rudder and a sail.
The father of two spent 15 years alternating between administration and construction jobs that left him seeking greater fulfillment and financial stability. That need compounded when his eldest son was diagnosed with brain cancer and Ingraham and his wife struggled to keep pace with a growing pile of medical bills.
Searching for options, Ingraham found a video online called Are you too old to be a programmer? He decided that he wasnt and would teach himself how to code.
The main thing that the Marine Corps teaches you is never to quit, said Ingraham. So I didnt quit. But after months of struggling with online tutorials, he knew he needed help. And thats when he discovered the Dream Corps #YesWeCode initiative.
Dream Corps was founded in 2015, with a mission to transform the criminal justice system while opening doors of opportunity for those who need it most. One of its main programs is #YesWeCode, which aims to help 100,000 young women and men from underrepresented backgrounds find success in the tech sector, and was founded with support from the late musician Prince. The program has graduated four cohorts of approximately 25 people and 60 percent have gone on to start new jobs in tech.
Im finally doing something I chose, not something I just fell into because that was the only skill I had.
Now, Apple and Dream Corps are partnering to take that success even further as part of Apples Community Education Initiative. Building on #YesWeCodes established track record, the program will expand educational and workforce development opportunities to young adults in Oakland and eventually nationally, with a focus on coding with Swift. These efforts are designed to reach learners in middle and high school, college and beyond, opening doors to careers in the tech sector. Apple will provide technology as well as professional support, curriculum guidance and advocacy.
In 2017, Gerald Ingraham completed the #YesWeCode program while also working full-time. His dedication paid off a year later, when he landed a job as a software developer at a video game company.
Im finally doing something I chose, said Ingraham, not something I just fell into because that was the only skill I had. I feel better about myself and my oldest son told me how Ive inspired him.
Thats the same son Ingraham nurtured back to health after surviving brain cancer. Hes now in college studying business inspired by a father who never quit, and proud to follow in his footsteps.
Press Contacts
Rachel Wolf Tulley,Apple, , (408) 974-0078
Apple Media Helpline,,(408) 974-2042

13. Behind the Mac creator celebrates his literary icon., 14 .[−]
Behind the Mac creator celebrates his literary icon
Barry Jenkins on James Baldwin, Filming Black Skin and Filmmaking in the iPhone Era
Oscar-winning director Barry Jenkins says he stumbled into filmmaking, attending Florida State University for some years before discovering its film school. I went to film school right at the turn between old school cinema and new school cinema, Jenkins says, so we actually learned to edit films on these things called flat beds you have to actually physically cut the film and tape it back together. So, doing that for a full year and then transitioning to what they call non-linear editing, it was shocking.
But I took the lessons with me, he continues. Only make the cuts you absolutely have to make.
In last years Behind the Mac campaign that celebrates creators using Mac in their work, Jenkins is seen holding his MacBook Pro while standing under an umbrella in the rain. The director was exporting the final cut of his 2017 Academy Award-winning feature film, Moonlight.
Trained in traditional and modern filmmaking, Jenkins blends his craft with digital equipment like his ARRI Alexa camera, MacBook Pro and even his new iPad Pro. These Arri cameras and the Apple platform are the two things that have helped me become the maker that I am, Jenkins says.
His latest film, adapted from James Baldwins If Beale Street Could Talk, is a cautionary tale about black life in America in the 1970s, spotlighting the hardships a young couple face navigating a changing world around them. The novel was published in 1974, six years after Martin Luther King Jr.s assassination in 1968, and a decade after the passage of the 1964 Civil Rights Act.
Baldwins literary tone is critical and unapologetic about his analysis of the state of the world around him. He crafts a delicate balance between the beauty and the brutality of America.
In Jenkinss adaptation, that balance is achieved through portraits of moments shared between Tish (played by KiKi Layne) and Fonny (Stephan James), from the streets of Harlem to the West Village, to the bulletproof glass at the Manhattan Detention Complex or the Tombs.
My job in making this film, from the craft standpoint, from the aesthetic standpoint, was about trying to translate interiority into sounds and images, and to do so with the words of James Baldwin.
To translate Baldwins words into moving pictures, Tish narrates the events that led to her and Fonnys current status: in love, expecting and fighting for Fonnys freedom after his wrongful arrest.
The movie is composed of memory streams and nightmares and so how does 19-year-old Tish, how does she view Harlem? Jenkins continues. How does she want to remember it? And once we hit on that, thats when the whole world opened up for us.
If Beale Street Could Talk is the first English-language fiction adaptation of Baldwin, a feat with its own set of unique challenges.
Literature is a very interior medium, its all about the interior voice, Jenkins says. And cinema, its about externally acting out in a certain way. You know, sounds and images. Youre not necessarily allowed to be inside the character, and James Baldwin, the power of his writing is all about the interior voice. So my job in making this film, from the craft standpoint, from the aesthetic standpoint, was about trying to translate interiority into sounds and images, and to do so with the words of James Baldwin.
Shot on an ARRI Alexa 65, Beale Street gives audiences a close, intimate look at black life. Jenkins is grateful for the ability to capture the intimacies of black family and love, dreamed up by his literary icon, in such a large format.
The history of [cinema] is all tied to 35 mm emulsion, Jenkins explains. These cameras now are programmable computer chips so you can write the algorithms to dictate how they behave, how they perceive light. In the past, you were limited in some ways by how certain film stocks were created and what their dynamic range was. Now, whenever we set up to make a film, we can program the computer from scratch. So right away, were building these cameras to prioritize darker colors, by which I mean darker skin tones. Its very freeing.
Beyond the new cameras, filmmaking still requires a bit of magic. Enter the editor.
Joi McMillon is a longtime Jenkins collaborator. One of the two Oscar-nominated editors on Moonlight, she breathes Avid on the Mac Pro. McMillon worked with Jenkins and cinematographer James Laxton to bring the film to life.
In one scene, Fonny and Daniel (Brian Tyree Henry) spend hours in Fonnys apartment catching up, moving from small talk to something troubling for Daniel.
Its kind of like a scene within a scene, and they change up the lighting and the angle and so as an audience member, youre not exhausted by being somewhere for that long, McMillon explains. Theres now new information in each section of that part of the film.
Jenkins wanted the audience to feel the energy being transferred between Fonny and Daniel. A camera slides slowly between them, a progression deeper and deeper into Daniels mind and Fonnys reaction.
Theres such warmth on Fonny and Daniels skin and yet what theyre talking about is so dark and scary and I just love the juxtaposition of that, McMillon says. The way its shot makes you feel like youre sitting at the table with them.
That immersion is now a Jenkins staple. Audiences sat at a similar table in a diner in Moonlight, and even floated in the ocean with those characters.
Today Jenkins, McMillon and the Beale Street family are once again on the awards circuit. The film is nominated for three Oscars: Best Supporting Actress (Regina King), Best Original Music Score (Nicholas Britell) and Best Adapted Screenplay (Jenkins).
Even the old school cats that are embracing these new tools they get down and dirty digitally.
Up next: An Amazon series based on Colson Whiteheads The Underground Railroad. Jenkins jokes this will round out his artistic bucket list: Make a movie about where I was from, and that became Moonlight. I also wanted to adapt my favorite author, and thats Beale Street. And the last was I wanted to make something about the condition of American slavery. And thats The Underground Railroad.
As Jenkins ticks off his list, he acknowledges a new class of filmmakers he says hes sure will lap him soon. Even the old school cats that are embracing these new tools they get down and dirty digitally, Jenkins says. Steven Soderbergh has been working almost exclusively off the iPhone for the last few years. (Soderberghs latest film, High Flying Bird, was shot entirely on an iPhone 8 and premiered on Netflix last month.)
You can kind of make any damn thing right now, whether with your phone or with a DSLR, he says. The world is a young filmmakers oyster.
Press Contacts
Jennie Orphanopoulos,Apple,,(408) 221-6621
Apple Media Helpline,,(408) 974-2042

14. Apple announces Health Records feature coming to veterans., 11 .[−]
Apple announces Health Records feature coming to veterans
Working with the US Department of Veterans Affairs (VA), Apple announced that the Health Records on iPhone feature will be available soon to veterans. For the first time, American veterans receiving care through the Veterans Health Administration will be able to securely view their aggregated health records directly in the Health app on their iPhone.
We have great admiration for veterans, and were proud to bring a solution like Health Records on iPhone to the veteran community, said Tim Cook, Apples CEO. Its truly an honor to contribute to the improved healthcare of Americas heroes.
With Health Records on iPhone, veterans across the US will be able to see medical information from participating institutions including the VA organized into one view all in the Health app. Health records data includes allergies, conditions, immunizations, lab results, medications, procedures and vitals, and is displayed along with other information in the Health app like Apple Watch data. This means VA patients will get a single, integrated snapshot of their health profile whenever they want quickly and privately. All Health Records data is encrypted and protected with the users iPhone passcode, Touch ID or Face ID.
When patients have better access to their health information, they have more productive conversations with their physicians, said Jeff Williams, Apples COO. By bringing Health Records on iPhone to VA patients, we hope veterans will experience improved healthcare that will enhance their lives.
Our goal is to empower people to better understand and improve their health, enabling them to view their medical information from multiple providers in one place easily and securely, said Kevin Lynch, Apples vice president of Technology. Were excited to bring this feature to veterans across the US.
Health Records on iPhone will be the first record-sharing platform of its kind available to the VA, which is the largest medical system in the United States providing service to more than 9 million veterans across 1,243 facilities.
Press Contacts
Semonti Stephens,Apple,,(408) 974-8473
Apple Media Helpline,,(408) 974-2042

15. Apple names Deirdre OBrien senior vice president of Retail and People., 06 .[−]
Apple names Deirdre OBrien senior vice president of Retail + People
Angela Ahrendts Plans April Departure After Five Successful Years
Cupertino, California Apple today announced that Deirdre OBrien is taking on new responsibilities for Apples retail and online stores in an expanded role as senior vice president of Retail + People, reporting to CEO Tim Cook. After five transformative years leading the companys retail and online stores, Angela Ahrendts plans to depart Apple in April for new personal and professional pursuits.
In her expanded role, Deirdre will bring her three decades of Apple experience to lead the companys global retail reach, focused on the connection between the customer and the people and processes that serve them. She will continue to lead the People team, overseeing all People-related functions, including talent development and Apple University, recruiting, employee relations and experience, business partnership, benefits, compensation, and inclusion and diversity.
At Apple, we believe our soul is our people, and Deirdre understands the qualities and strengths of our team better than anyone, said Tim Cook, Apples CEO. For more than three decades, she has helped keep Apple focused on serving customers and enriching lives. Shes an exceptional leader and shes been a vital partner to our retail teams around the world since the very beginning. I am thrilled to work alongside Deirdre in her new role, and I know our 70,000 retail employees will be, too.
People come to Apple to do the best work of their lives, and our retail teams show their passion every day, in every interaction, all around the world, said Deirdre OBrien, senior vice president of Retail + People. It is the opportunity of a lifetime to work with, and learn from, such a talented, diverse and imaginative team. I am looking forward to this journey, and to continuing the important work of the People team in supporting all of Apples amazing employees.
Apple today operates 35 online stores and 506 retail stores on five continents, staffed by teams who are dedicated to enriching lives and serving their communities. Every Apple retail store location offers innovative programs for customers, including Today at Apple, designed to unlock creativity, inspire learning and encourage connection.
I want to thank Angela for inspiring and energizing our teams over the past five years, said Tim Cook. She has been a positive, transformative force, both for Apples stores and the communities they serve. We all wish her the very best as she begins a new chapter.
The last five years have been the most stimulating, challenging and fulfilling of my career. Through the teams collective efforts, Retail has never been stronger or better positioned to make an even greater contribution for Apple, said Angela Ahrendts, senior vice president of Retail. I feel there is no better time to pass the baton to Deirdre, one of Apples strongest executives. I look forward to watching how this amazing team, under her leadership, will continue to change the world one person and one community at a time.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apples four software platforms iOS, macOS, watchOS and tvOS provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apples more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
Press Contacts
Amy Bessette,Apple,,(408) 862-8012
Nick Leahy,Apple,, (408) 862-5012
Apple Media Helpline,,(408) 974-2042

16. Apple marks Heart Month in February., 01 .[−]
Apple marks Heart Month in February
During Heart Month, Apple will offer an Activity Challenge on Apple Watch and heart health events in Apple Stores in San Francisco, Chicago and New York to educate consumers on their heart health and encourage them to get active and live a better day.
Cardiovascular disease takes many forms and some are fully preventable through lifestyle changes like increased physical activity and better nutrition. Its always great to see patients make those positive changes, especially with the help of Apple Watch, said Sumbul Desai, MD, Apples vice president of Health. Other conditions are more challenging to pinpoint like Afib and this is where we hope to help people access and understand information about their heart health through our irregular rhythm notification and ECG app.
Atrial fibrillation (AFib) is the most common form of irregular heart rhythm and if left untreated can result in stroke. The Center for Disease Control (CDC) estimates AFib can affect up to two percent of the younger population and nine percent of those 65 years and older in the US. The ECG app and irregular rhythm notification feature were introduced on Apple Watch last year, which help users identify signs of AFib. Apple continues to receive letters from customers who explain Apple Watch has helped them identify heart conditions, seek medical treatment, lose weight and get more active.
Apple Watch users have told us since the beginning it has motivated them with everything from Activity Sharing to Challenges to all of the different workouts available all right from the wrist, said Jay Blahnik, Apples senior director of fitness for health technologies. We hope this Activity Challenge and these conversations about heart health will motivate more customers to make regular physical activity a part of their lives.
In recognition of Heart Month, Apple will host special Today at Apple sessions, Heart Health with Apple, in stores in New York, Chicago and San Francisco with celebrity fitness trainer Jeanette Jenkins, Sumbul Desai, MD, Apples vice president of Health, Nancy Brown, CEO of the American Heart Association, Jay Blahnik, senior director of fitness for health technologies, and Julz Arney and Craig Bolton from the Apple Fitness Technologies team. Attendees will hear a discussion about heart health and participate in a new Health & Fitness Walk, which was co-created with Jeanette for participants to take a brisk walk with Apple Watch around their community.
  • San Francisco: Apple Union Square, February 11, 2019, 6 p.m.: Dr. Sumbul Desai, Jeanette Jenkins, Julz Arney
  • New York: Apple Williamsburg, February 21, 2019, 4:30 p.m.: Dr. Sumbul Desai, Jeanette Jenkins, Jay Blahnik
  • Chicago: Apple Michigan Avenue, March 7, 2019, 5:30 p.m.: Dr. Sumbul Desai, Nancy Brown, Jeanette Jenkins, Jay Blahnik

Apple will offer a new Apple Watch Activity Challenge to promote heart health, where anyone who closes their Exercise Ring seven days in a row from February 8-14 will earn a special badge and stickers for Messages on Valentines Day.1
To register for a Heart Health with Apple session, visit or visit the Sessions tab in the Apple Store App.
1 In order to see the Activity challenge, users must update their iPhone to iOS 12.1.3 and Apple Watch to watchOS 5.1.3.
Press Contacts
Semonti Stephens,Apple,,(408) 974-8473
Apple Media Helpline,,(408) 974-2042

17. Apple Music takes flight on American Airlines., 30 .[−]
Apple Music takes flight on American Airlines
Apple Music Subscribers can Stream Over 50 Million Songs, Playlists and Music Videos on US Flights
Starting Friday, Apple Music subscribers can enjoy their access to over 50 million songs, playlists and music videos on any domestic American Airlines flight equipped with Viasat satellite Wi-Fi with no Wi-Fi purchase required. American Airlines is the first commercial airline to provide exclusive access to Apple Music through complimentary inflight Wi-Fi.
For most travelers, having music to listen to on the plane is just as important as anything they pack in their suitcases, said Oliver Schusser, vice president of Apple Music. With the addition of Apple Music on American flights, we are excited that customers can now enjoy their music in even more places. Subscribers can stream all their favorite songs and artists in the air, and continue to listen to their personal library offline, giving them everything they need to truly sit back, relax and enjoy their flight.
Our guests want to make the most of their time when flying us. Thats why were investing in faster Wi-Fi, a variety of entertainment options, and why were so excited to introduce Apple Music to more of our customers, said Janelle Anderson, vice president of Global Marketing at American. Providing customers with more ways to stay connected throughout each flight is one way to show we value their business and the time they spend with us.
Apple Music subscribers on American Airlines flights can enjoy the worlds most exciting new music and unique city-themed playlists for their journey, in addition to exclusive content such as in-depth artist interviews and todays hottest sounds on the Beats 1 global livestream. To enjoy Apple Music during flight, customers on Viasat-equipped aircraft can connect to Wi-Fi at no cost and log in with their Apple Music subscription. Customers who dont already have an Apple Music subscription can get Apple Music, sign up onboard and receive free access for three months. Apple Music is available on iPhone, iPad, Apple Watch, Mac, Apple TV, PC, Android, CarPlay, HomePod, Sonos and Amazon Echo.
Visit to learn more and listen onboard starting February 1.
Apple loves music. With iPod and iTunes, Apple revolutionized the music experience by putting a thousand songs in your pocket. Today, Apple Music takes this to the ultimate with over 50 million songs, thousands of playlists and daily selections from the worlds best music experts including Beats 1 Radio, a global live stream. Since 2015, Apple Music has welcomed tens of millions of subscribers in 115 countries. Streaming seamlessly to iPhone, iPad, Apple Watch, Apple TV, Mac, HomePod and CarPlay, Apple Music is the most complete music experience on the planet.
Press Contacts
Brian Bumbery,Apple,,(424) 326-4156
Apple Media Helpline,,(408) 974-2042

18. Apple Reports First Quarter Results., 30 .[−]
Apple Reports First Quarter Results
Services, Mac and Wearables Set New All-Time Revenue Records
EPS Reaches All-Time High at $4.18
Cupertino, California January 29, 2019 Apple today announced financial results for its fiscal 2019 first quarter ended December 29, 2018. The Company posted quarterly revenue of $84.3 billion, a decline of 5 percent from the year-ago quarter, and quarterly earnings per diluted share of $4.18, up 7.5 percent. International sales accounted for 62 percent of the quarters revenue.
Revenue from iPhone declined 15 percent from the prior year, while total revenue from all other products and services grew 19 percent. Services revenue reached an all-time high of $10.9 billion, up 19 percent over the prior year. Revenue from Mac and Wearables, Home and Accessories also reached all-time highs, growing 9 percent and 33 percent, respectively, and revenue from iPad grew 17 percent.
While it was disappointing to miss our revenue guidance, we manage Apple for the long term, and this quarters results demonstrate that the underlying strength of our business runs deep and wide, said Tim Cook, Apples CEO. Our active installed base of devices reached an all-time high of 1.4 billion in the first quarter, growing in each of our geographic segments. Thats a great testament to the satisfaction and loyalty of our customers, and its driving our Services business to new records thanks to our large and fast-growing ecosystem.
We generated very strong operating cash flow of $26.7 billion during the December quarter and set an all-time EPS record of $4.18, said Luca Maestri, Apples CFO. We returned over $13 billion to our investors during the quarter through dividends and share repurchases. Our net cash balance was $130 billion at the end of the quarter, and we continue to target a net cash neutral position over time.
Apple is providing the following guidance for its fiscal 2019 second quarter:
  • revenue between $55 billion and $59 billion
  • gross margin between 37 percent and 38 percent
  • operating expenses between $8.5 billion and $8.6 billion
  • other income/(expense) of $300 million
  • tax rate of approximately 17 percent

Apples board of directors has declared a cash dividend of $0.73 per share of the Companys common stock. The dividend is payable on February 14, 2019 to shareholders of record as of the close of business on February 11, 2019.
Apple will provide live streaming of its Q1 2019 financial results conference call beginning at 2:00 p.m. PST on January 29, 2019 at This webcast will also be available for replay for approximately two weeks thereafter.
Apple periodically provides information for investors on its corporate website,, and its investors relations website, This includes press releases and other information about financial performance, reports filed or furnished with the SEC, information on corporate governance and details related to its annual meeting of shareholders.
This press release contains forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include without limitation those about the Companys estimated revenue, gross margin, operating expenses, other income/(expense), tax rate, and plans for return of capital. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation: the effect of global and regional economic conditions on the Company's business, including effects on purchasing decisions by consumers and businesses; the ability of the Company to compete in markets that are highly competitive and subject to rapid technological change; the ability of the Company to manage frequent introductions and transitions of products and services, including delivering to the marketplace, and stimulating customer demand for, new products, services and technological innovations on a timely basis; the effect that shifts in the mix of products and services and in the geographic, currency or channel mix, component cost increases, price competition, or the introduction of new products, including new products with higher cost structures, could have on the Companys gross margin; the dependency of the Company on the performance of distributors of the Company's products, including cellular network carriers and other resellers; the inventory and other asset risks associated with the Companys need to order, or commit to order, product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components, services and new technologies essential to the Company's business, including components and technologies that may only be available from single or limited sources; the dependency of the Company on manufacturing and logistics services provided by third parties, many of which are located outside of the US and which may affect the quality, quantity or cost of products manufactured or services rendered to the Company; the effect of product and services design and manufacturing defects on the Companys financial performance and reputation; the dependency of the Company on third-party intellectual property and digital content, which may not be available to the Company on commercially reasonable terms or at all; the dependency of the Company on support from third-party software developers to develop and maintain software applications and services for the Companys products; the impact of unfavorable legal proceedings, such as a potential finding that the Company has infringed on the intellectual property rights of others; the impact of changes to laws and regulations that affect the Companys activities, including the Companys ability to offer products or services to customers in different regions; the ability of the Company to manage risks associated with its international activities, including complying with laws and regulations affecting the Companys international operations; the ability of the Company to manage risks associated with the Companys retail stores; the ability of the Company to manage risks associated with the Companys investments in new business strategies and acquisitions; the impact on the Company's business and reputation from information technology system failures, network disruptions or losses or unauthorized access to, or release of, confidential information; the ability of the Company to comply with laws and regulations regarding data protection; the continued service and availability of key executives and employees; political events, international trade disputes, war, terrorism, natural disasters, public health issues, and other business interruptions that could disrupt supply or delivery of, or demand for, the Companys products; financial risks, including risks relating to currency fluctuations, credit risks and fluctuations in the market value of the Companys investment portfolio; and changes in tax rates and exposure to additional tax liabilities. More information on these risks and other potential factors that could affect the Companys financial results is included in the Companys filings with the SEC, including in the Risk Factors and Managements Discussion and Analysis of Financial Condition and Results of Operations sections of the Companys most recently filed periodic reports on Form 10-K and Form 10-Q and subsequent filings. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apples four software platforms iOS, macOS, watchOS and tvOS provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apples more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
Press Contact
Kristin Huguet,Apple,,(408) 974-2414
Investor Relations Contacts
Nancy Paxton,Apple,,(408) 974-5420
Matt Blake,Apple,,(408) 974-7406
2019 Apple Inc. All rights reserved. Apple and the Apple logo are trademarks of Apple Inc. Other company and product names may be trademarks of their respective owners.

19. Apple announces new Today at Apple sessions., 29 .[−]
Apple announces new Today at Apple sessions
Over 50 New Sessions Now Available
Cupertino, California Apple today announced a new Today at Apple release with sessions in three new and expanded formats Skills, Walks and Labs which offer hands-on group sessions focused on photography, video, music, coding, app development, art and design and more. The new sessions are free at every Apple Store worldwide and allow visitors to find the right session for their interests and skill level in order to unlock their creativity, inspire learning and encourage connection.
Since the launch of Today at Apple in 2017, Apple has held over 18,000 free sessions a week attended by millions of participants around the world. This newest release expands on the most popular types of Today at Apple sessions, Walks and Labs, providing visitors even more opportunities to get more out of their products, find inspiration in their community and discover guidance from world-class creators.
Since the beginning, Today at Apple has been about educating and inspiring the communities we serve. These new sessions are an opportunity to unlock the creative potential in all of our customers, said Angela Ahrendts, Apples senior vice president of Retail. There is a session for everyone at Today at Apple and we cant wait to see what you will create.

Three Today at Apple session formats facilitate learning and creativity:
  • Skills are meant for those interested in learning new creative techniques to go further with our products, such as making a quick video with the Clips app or editing photos on iPhone. New Skills sessions include Notes and Chords with GarageBand, Sketching Ideas in Notes, Photo Editing Techniques and more.

  • Walks invite customers to venture outside of the store with a Creative Pro, where they will explore their surroundings, connect with their community and put new skills to use across passions like photography, music or health. New Walks include Capturing Cinematic Shots, Creating Soundscapes with GarageBand and a Health and Fitness Walk, Staying Motivated co-created with fitness expert Jeanette Jenkins.

  • Labs help customers experiment with creative techniques and complete the session with the beginning of a project. Many Labs have been co-created with world-renowned artists and makers. Building on the success of Labs with Florence Welch and photographer Chase Jarvis, skilled customers can find inspiration in new Labs like Beat Making with Swizz Beatz, Small Screen Magic with Zach King and Drawing Treehouses with Foster + Partners.

Today at Apple is also a great resource for families and kids of all ages interested in photography, coding, art and design and more. Labs like Fun Family Portraits, the Sphero Robot Obstacle Challenge and Make Your Own Emoji are built specifically to educate and spark creativity in younger visitors.

Today at Apple includes sessions designed specifically for educators so teachers can learn new ways of bringing technology into their classroom, with Labs like App Design and Prototyping and Class Projects with Clips, based on the Everyone Can Code and Everyone Can Create curriculums.
To further enrich the Today at Apple experience in every store, Apple is upgrading the existing fleet of stores with design elements that greatly increase the stores Today at Apple sessions and capacity. These upgrades include the addition of The Forum, an area of the store with a large video wall and seating, serving as a meeting place for the local community and home for Today at Apple. Some stores will add Avenues and, where possible, a grove of trees with integrated seating.

To find and register for a new session, visit or the Sessions tab in the Apple Store App.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apples four software platforms iOS, macOS, watchOS and tvOS provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apples more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
Press Contacts
Nick Leahy,Apple,, (408) 862-5012
Ashley Rivera,Apple,,(408) 862-1381
Apple Media Helpline,,(408) 974-2042

20. Apple Entrepreneur Camp kicks off as app developer earnings hit new record., 28 .[−]
Apple Entrepreneur Camp kicks off as app developer earnings hit new record
Inaugural Session Provides Unprecedented Access to Apple Labs, Engineers, Business and Marketing Expertise

App Developer Earnings Reach $120B Since 2008 App Store Launch
Today, Apple opens its doors to 11 female-founded app development companies for the inaugural session of Entrepreneur Camp. The program is designed to provide female app creators with the tools needed to thrive in todays global app economy. Since the App Store launched in 2008, developers have earned $120 billion, with more than a quarter of that in the past year alone.
An industry first, Entrepreneur Camp is a two-week immersive hands-on technology lab where participants work one-on-one with Apple experts and engineers to significantly accelerate their apps. The program also includes sessions on design, technology and App Store marketing, as well as ongoing guidance and support from an Apple Developer Relations representative. The curriculum will help developers take advantage of cutting-edge Apple technologies, including optimizing for the A12 Bionic chip, integrating Core ML, building new experiences with ARKit and more. Each participating company will also receive two tickets to WWDC and complementary membership to the Apple Developer Program for one year.
The App Store is the new digital Main Street, and creative developers are tapping into the vast potential of the global app economy.
In the past, starting a small business often meant having to invest in overhead, inventory or retail space. Today, a world of opportunity opens up with some coding skills and an entrepreneurial spirit, said Esther Hare, Apples senior director, Worldwide Developer Marketing and executive sponsor, Women@Apple. The App Store is the new digital Main Street, and creative developers are tapping into the vast potential of the global app economy. We hope that this program helps to inspire women around the world to learn to code, join the iOS development community and share in the thriving app economy.
The apps selected for the first session of Entrepreneur Camp are: Bites by Warehouse Apps LLC; Camille by Ohhh, Inc.; CUCO: Lembrete de Medicamentos by CUCO Health; Deepr by Mental Mobile, LLC; Defekt by Tatevik Gasparyan, Nan? Toumanian and Vahagn Khachikyan; Hopscotch by Hopscotch Technologies; LactApp by LactApp Women Health; Pureple by Iceclip LLC; Statues of the La Paz Malec?n by Estudio Chispa; WeParent by FamTerra Inc.; and Seneca Connect by Seneca Women.
Entrepreneur Camp will hold sessions on a quarterly basis, with up to 20 app companies accepted for each round. To be admitted to the program, app-driven businesses must be female founded, co-founded or led, and have at least one woman on the product development team. They must also have a working app or prototype. For more information on Apple Entrepreneur Camp or to apply, visit
Press Contacts
Tammy Levine,Apple,,(408) 862-8600
Stephanie Saffer,Apple, ,(408) 974-5160
Apple Media Helpline,,(408) 974-2042

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