YouTube Blog., 24
The Official YouTube Blog.

 
 
1. Royal Wedding 2018: Livestreaming to romantics everywhere., 24 [−]

On Saturday, people from all over the world watched the wedding of Britain's Prince Harry and Meghan Markle. The new Duke and Duchess of Sussex wowed their global audience with sweet moments, all-star guests, and some funny faces along the way. So that people everywhere could join together to watch this royal union, the live stream of this landmark wedding was available to view on The Royal Family Channel.

And wow, did people tune in!

Incredibly, the Royal Wedding livestream was viewed 11.2 million times while live. At peak viewership, there were 1.29 million people watching simultaneously as Harry and Meghan exchanged vows, making this the fifth most popular event ever streamed on YouTube. And the total views from May 19, 2018, to date reached 32 million as people from every continent tuned in to see the ceremony, procession, video highlights and the married couples first kiss.

Viewership was the highest in the U.K. and the U.S., but people everywhere were donning fascinators and getting in the wedding spirit. The top five countries viewing the live event online were:

  1. United Kingdom
  2. United States
  3. Germany
  4. Russia
  5. Australia
And for those who missed it but would still like a peek at this next chapter of royal history, you can see the video highlights available on The Royal Family Channel.

2. YouTube Music starts rolling out today: 6 reasons you're gonna like it., 22 [−]
Last week we announced the new YouTube Music. Today, were excited to start rolling out early access of the new YouTube Music in the U.S., Mexico, Australia, New Zealand and South Korea. To be the first to know when its available for you, head to music.youtube.com/coming-soon.
Here are six reasons we think youre gonna like it:
  1. Its ALL here. Not just music videos, but official albums, singles, remixes, live performances, covers and hard-to-find music you can only get on YouTube.
  2. Recommendations built for you. A home screen that dynamically adapts to provide recommendations based on what youve played before, where you are and what youre doing. At the gym workin on that fitness? Escaping during your commute? The right music is right here, built just for you.
  3. Thousands of playlists across any genre, mood or activity. Try Blogged 50 to discover new music or Indie Under Pressure to get the heart rate going.
  4. Smart search so well find the song, even if you cant remember what its called. That rap song with flute? We got you. You can also search by lyrics (even if theyre wrong). Its Starbucks lovers, right?
  5. The hottest videos. Well keep you on top of whats hot! The hottest videos in the world right now are right there, on their own dedicated Hotlist screen. Today in the U.S., it features Anderson.Paak, Jessie Reyez, and G-Eazy.
  6. No internet? No problem. Paid members can download music and listen ad-free and in the background. Plus, your Offline Mixtape automatically downloads songs you love just in case you forgot to.



To the Google Play Music users out there, nothing will change - youll still be able to access and add to all of your purchased music, uploads and playlists in Google Play Music just like always. For additional information on what we announced last week, be sure to check out our blog.

We cant wait for music fans across the globe to get their hands on YouTube Music! If youre interested in learning more and getting access, head to music.youtube.com/coming-soon.

Elias Roman, Product Manager, YouTube Music, recently played " Miranda Lambert - Little Red Wagon."

3. Introducing YouTube Premium., 22 [−]
Since launching YouTube Red in 2015, weve been thrilled with how people are enjoying the service, whether its downloading videos for a flight, binging the first season of Cobra Kai, or listening to the wide breadth of ad-free music. As part of ongoing enhancements to the member experience, today were excited to announce that YouTube Red is becoming YouTube Premium!

The new YouTube Premium includes:
  • The new YouTube Music: ad-free, with background listening and downloads
  • More, bigger original series and movies
  • Ad-free, background play, and downloads across YouTube
Its all coming soon to even more countries.

YouTube Music
  • The new YouTube Music is a music streaming service that combines music listening with the magic of YouTube: making the world of music easier to explore and more personalized than ever. YouTube Music includes a reimagined mobile app and brand new desktop player that are designed for music.
  • YouTube Premium unlocks the full YouTube Music experience: ad-free music, background listening, and downloads.
YouTube Originals
  • With YouTube Premium, youll get access to the full slate of YouTube Originals, including recent hits like the Karate Kid-inspired series, Cobra Kai, the dance drama, Step Up: High Water, and upcoming series like the sci-fi thriller, Impulse, and Liza Koshy's Liza on Demand.
  • More new Originals from around the globe are on the wayfeaturing comedies, dramas, reality series and action adventure shows from the U.K., Germany, France, Mexico, and more.
Ad-free, background play, and downloads across YouTube
  • YouTube Premium will continue to provide an ad-free experience, background play, and downloads across the millions of videos on YouTube, which simultaneously supports our incredible creators and artists.
Pricing and Availability
  • YouTube Premium rolls out soon in existing markets: the United States, Australia, New Zealand, Mexico, and South Korea*. Its also coming soon to new markets: Austria, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland, and the United Kingdom. We look forward to more expansion throughout 2018 and beyond.
  • YouTube Premium will be available for $11.99 per month (U.S. price) or you can unlock the full experience of the new YouTube Music by itself with Music Premium for $9.99 per month (U.S. price).
  • When YouTube Premium launches, YouTube Red and Google Play Music subscribers (including family plans) in the U.S., Australia, South Korea, New Zealand, and Mexico will automatically receive access at their current price. A new member can also secure this price ($9.99 in the U.S.) by joining now at youtube.com/red. If this price ever changes, we'll be sure to give you plenty of notice.
  • Google Play Music subscribers in all other countries will automatically receive access to YouTube Music Premium at their current price as soon as it becomes available there. Nothing is changing with Google Play Music - you'll still be able to access all of your purchased music, uploads and playlists in Google Play Music just like always.
*South Korea will only offer YouTube Premium at the current price of YouTube Red.



4. Watch Prince Harry and Meghan Markle tie the knot this Saturday., 18 [−]
Cross-posted from the Official Google Blog

Tomorrow people from all over the world will tune in to watch the wedding of Britain's Prince Harry and Meghan Markle.

To give people everywhere a chance to join together and celebrate this royal union, on Saturday, May 19, the ceremony will be live streamed on the Royal Family's official YouTube channel.

The live stream will follow the wedding procession, marriage ceremony at Windsor Castle, and wedding day happenings along the way. Afterwards, the footage will be reshown so that people can enjoy this wonderful event no matter their location or time zone.

Whether youre from Blighty or anywhere else on the globe, all eyes will be on St. Georges Chapel in Windsor Castle this Saturday to see this next chapter of royal history.

5. YouTube Shines a light on next generation of superstars with Artist on the Rise program., 18 [−]
Colombian-Canadian singer-songwriter Jessie Reyez debuts as first YouTube Artist on the Rise

Many fans can tell you about the first time they heard an incredible new song or watched a groundbreaking video from a musical newcomer. Some of the most memorable moments with artists happen early. Thats why we aimed to capture those moments with last years launch of Artist on the Rise on YouTubes Trending tab, which spotlights three songs from emerging artists every week.

To support and help more artists get discovered at every phase of their career, today were expanding the Trending tab feature with the launch of a new monthly program called Artist on the Rise.

The program will promote a diverse lineup of musics most important new voices across all genres, connecting them with fans worldwide through in-product promotion and programming, out-of-home, social and fan events at YouTube Spaces. The Artist on the Rise Trending tab will also continue to feature three songs a week from emerging artists that are making a significant impact on YouTube.

The programs first Artist on the Rise is Jessie Reyez, a 27-year-old Colombian-Canadian singer-songwriter signed to Island / FMLY and known for her smoky voice, outspoken lyrics and soulful R&B hooks. She's grown from an aspiring artist covering hits like Adele's "Hello," to become a star in her own right, receiving the Juno Award for Breakthrough Artist of the year and partnering with Calvin Harris on the track "Hard to Love." In true YouTube fashion, she's cultivated a loyal fanbase over the years, racking up 22.6 million views for her breakout hit "Figures." 2018 will be a huge year for Jessie if you don't know her now, you will soon.

To check out more from Jessie Reyez, head to her story on the YouTube for Artists blog and stay tuned on the Artist blog and @YouTubeMusics socials for future updates on YouTube's Artist on the Rise program.

-- YouTube Music

6. YouTube Music, a new music streaming service, is coming soon., 17 [−]
From Beyonces livestream at Coachella to landmark videos like Despacito, New Rules and This Is America, more than 1 billion music fans come to YouTube each month to be part of music culture and discover new music. Its also where over 2 million artists come to share their voices and art with the world. YouTube is where artists and fans connect: creating and discovering a world of music.

But YouTube was made for watching, which meant fans have had to jump back and forth between multiple music apps and YouTube. Those days will soon be over. On Tuesday, May 22, well begin rolling out YouTube Music, a new music streaming service made for music on top of the magic of YouTube: making the world of music easier to explore and more personalized than ever. Whether you want to listen, watch or discover, its all here.

YouTube Music is a new music streaming service made for music: official songs, albums, thousands of playlists and artist radio plus YouTubes tremendous catalog of remixes, live performances, covers and music videos that you cant find anywhere else - all simply organized and personalized. For the first time, all the ways music moves you can be found in one place.



So what is YouTube Music exactly?

A new music streaming service from YouTube
  • A reimagined mobile app and brand new desktop player that are designed for music.
  • YouTube Music has thousands of playlists, the official versions of millions of songs, albums, artist radio and more, in addition to all the music videos people expect from YouTube.
Find more of the music youre looking for
  • Remixes, covers, live versions as well as deep cuts you cant find anywhere else from the biggest artists in the world to freshest voices breaking through.
  • New and iconic videos from " Gods Plan" and " Havana" to " Thriller," " Sledgehammer," and more.
  • YouTube Music search works even if fans dont know exactly what theyre looking for well find it if they describe it (try that hipster song with the whistling) or give us some lyrics (try I make money moves).
Effortlessly discover new music
  • YouTube Musics personalized home screen dynamically adapts to provide recommendations based on peoples listening history, where they are and what theyre doing. At the airport? Well recommend something relaxing before the flight. Entering the gym? Well suggest some beats to get the heart-rate going.
  • Thousands of playlists built to help you discover new music. That means no matter what kind of music you like, where you are, what youre doing, or what mood youre in, you can easily find the right playlist for that moment.
While fans can enjoy the new ad-supported version of YouTube Music for free, were also launching YouTube Music Premium, a paid membership that gives you background listening, downloads and an ad-free experience for $9.99 a month.

To extend the features of YouTube Music Premium beyond the music app, were soon introducing YouTube Premium, the new name for our YouTube Red subscription service. YouTube Premium includes ad-free, background and offline across all of YouTube, as well as access to all YouTube Originals including Cobra Kai, Step Up: High Water and Youth & Consequences. YouTube Premium will continue to provide an ad-free experience, background play, and downloads across the millions of videos on YouTube. But because it includes our brand new YouTube Music service, the price will be $11.99 for all new members.

Current YouTube Red and Google Play Music subscribers in the U.S., Australia, South Korea, New Zealand and Mexico will continue to get the features they already enjoy at the same price they pay today. Google Play Music subscribers in all other countries will automatically have access to YouTube Music Premium as soon as it becomes available there. And if you use Google Play Music, nothing will change -- youll still be able to access all of your purchased music, uploads and playlists in Google Play Music just like always.

Starting Tuesday, we're rolling out early access to the new YouTube Music experience in the U.S., Australia, New Zealand, Mexico and South Korea*. It will expand more broadly in the coming weeks. Well also soon be launching in Austria, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland and the United Kingdom. If you want to know when the new YouTube Music is available in your country, head to music.youtube.com/coming-soon and let us know youre interested.

Elias Roman, Product Manager - YouTube Music, recently listened to In Due Time by Outkast

*South Korea will only offer the YouTube Premium membership, not YouTube Music Premium.

7. Video is everywhere helping brands find their audience in the era of convergence., 16 [−]
With cord-cutting on the rise, brands have been looking for new ways to connect with an important part of their audience that are harder than ever to reach. According to fresh Nielsen data, more than half of 18- to 49-year-olds in the U.S. are either light viewers of TV or do not subscribe to TV; but over 90 percent of these people watch YouTube.1 Today were introducing a new set of opportunities on YouTube to help brands reach these viewers across content and devices.

YouTube audiences on TV screens
Were amidst the second major shift in how people watch video on YouTube. In the past few years, we witnessed mobile viewership exceed desktop, marking the first major shift in how people interacted with YouTube. Now, in 2018, viewers are returning to that original, purpose-built device for video viewing the television set.

At YouTube weve brought people back to the big screen by building a rich YouTube experience for set-top boxes, gaming consoles, streaming devices and smart TVs of all stripes. And now TV screens are our fastest growing screen counting over 150 million hours of watch time per day.2

We heard from advertisers that they want in so we have been working to make it easy for you to find your most engaged, valuable audience while they are watching YouTube on a TV set, with the new TV screens device type. In the coming months, well add TV screens joining computers, mobile phones and tablets to AdWords and DoubleClick Bid Manager, so advertisers globally can tailor their campaigns for this environment for example, by using a different creative.

Weve already seen that people react positively to ads on the TV screen based on Ipsos Lab Experiments, YouTube ads shown on TV drove a significant lift in ad recall and purchase intent, with an average lift of 47 percent and 35 percent respectively.3

YouTube audiences on every screen
And for brands who want help reaching cord cutters, we now offer a new segment in AdWords and DoubleClick Bid Manager called light TV viewers. Advertisers will be able to reach people who consume most of their television and video content online and might be harder to reach via traditional media. This audience is reachable on YouTube across computers, mobile, tablets, and TV screens.

Welcoming YouTube TV to Google Preferred
Last year we launched YouTube TV, a new way to enjoy cable-free live TV. Now a year in, YouTube TV continues to gain momentum weve recently added new networks to our service, expanded availability to over 85 percent of U.S. households in nearly 100 TV markets, and announced partnerships with major sports leagues. For the first time, this upcoming broadcast season advertisers will be able to access full length TV inventory in Google Preferred.

Content from some cable networks in the U.S. will be part of Google Preferred lineups so that brands can continue to engage their audience across all platforms. This means advertisers will be able to get both the most popular YouTube content and traditional TV content in a single campaign plus, well dynamically insert these ads, giving advertisers the ability to show relevant ads to the right audiences, rather than just showing everyone the same ad as they might on traditional TV.

As marketers continue to break the silos and think of holistic media plans, were excited to enable the opportunity. Because while TV screen viewing is big and growing fast, video is everywhere and the key is connecting with viewers wherever they watch.

Posted by Debbie Weinstein, Managing Director, YouTube/Video Global Solutions

1Google commissioned Nielsen custom fusion study. Desktop, mobile and TV fusion. TV measurement of television distribution sources and total minutes watched. Reach among persons 18-49. Light TV viewers represent the bottom tercile of total TV watchers based on total minutes viewed. October 2017.

2YouTube Internal Data. Global, accurate as of Jan 2018. Based on seven day average of watch time for TV screen devices, which include smart TVs, Roku/Apple TV and game consoles.

3Google/Ipsos Lab Experiment, U.S., March 2018 (32 ads, 800 U.S. residents, 18-64 y/o)

8. Meet the 2018 Creators for Change Global Ambassadors., 08 [−]
Today, we welcome 47 incredible creators to the YouTube Creators for Change program as the 2018 class of Ambassadors. This global initiative, which we kicked off in 2016, spotlights inspirational creators who use YouTubes global reach to change conversations around tough issues and make a truly positive impact on the world. Chosen for their passion and dedication to creating social change, these YouTube creators come from over 16 countries and represent a combined audience of 20 million fans:



The 2018 class features 31 new creators as well as 16 creators from last years program (those returning are distinguished with a *):


As part of our $5M investment in this program, these creators will receive support from YouTube through a combination of project funding, mentorship opportunities, and ongoing production assistance at our YouTube Spaces. Theyll also join us for our second annual Social Impact Camp at YouTube Space London this summer. The Social Impact Camp is an exclusive two-day-long camp featuring inspirational speakers, video production workshops, and mentorship opportunities with experts as well as time for the Ambassadors to connect with one another.

Were also joining forces with the United Nations Development Programme (UNDP) and social change agency Love Frankie to support YouTube creators from the Asia-Pacific region who are passionate about creating social impact and tackling tough issues through their videos. First up for this new partnership will be a series of Boot Camps in Australia, Indonesia, Malaysia, Philippines and Thailand between June - November 2018 where local creators will workshop creating content about local issues alongside experts such as NGOs, academic authorities, and subject matter specialists. Following these Boot Camps, select local creators will participate in a three-month Academy Program that includes mentoring from Creators for Change Ambassadors, local experts, and NGOs to help produce informed, high-quality content that resonates in their countries.

Over the next few months, the 2018 Creators for Change Ambassadors will kick off projects addressing hate speech, xenophobia and/or extremism through different creative forms, such as a series celebrating the Black community within Brazil and a video project that creates awareness about the negative impact that hate speech can have on mental and physical well-being. There are many more incredible ideas in the works -- we cant wait to share more from these inspiring YouTube role models soon.

To the creators who are joining us as 2018 Ambassadors: thank you. Were humbled to be working with you on sharing your messages of hope and tolerance.

-- Juniper Downs, Head of YouTube Public Policy

9. Highlights from the Brandcast stage: New YouTube Originals and advertiser offerings., 04 [−]
Primetime is no longer defined by the time the show is aired, but by the connection that content has with its audience. We see this reflected through over 150 million hours of YouTube watchtime per day on TV screens alone.1 In this next era of entertainment and information, we're more committed than ever to YouTube being a platform for fresh voices, authentic stories, and thought-provoking dialogue.

Tonight at our seventh annual newfront event, Brandcast, we unveiled the latest content trends and new ways for advertisers to connect with their most attentive audience to drive unmatched results for their business. Brandcast is where advertisers, creators and fans come together to celebrate the vibrant community of YouTube.

Doubling down on cant-get-enough-of original content

At last years Brandcast, we announced our new slate of ad-supported YouTube Originals, bringing shows from top Hollywood talent and YouTube creators to everyone, everywhere. From the Slow Mo Guys to Kevin Hart, our first year slate of brand-sponsored shows amassed over 700 million views across all episodes and related clips.2

Katy Perrys 96-hour livestream, Witness World Wide, was named one of Time Magazines Top 10 TV shows of 2017, and just today, Demi Lovato: Simply Complicated was nominated for Best Music Documentary for the 2018 MTV Movie & TV Awards. All of this content was free and available to YouTubes 1.8 billion monthly logged-in users3 as a result of partnerships with brands like Johnson & Johnson Consumer, Ulta Beauty, LL Bean and more.

As we move into our second year, we plan to build on the success of our first. Were using the global reach of YouTube to shine a light on the human stories that inspire us, make us smarter and demonstrate the potential of what we can achieve. Heres a sneak peek of a new slate of shows that will not only engage and entertain, but also celebrate diverse and authentic voices:
  • Will Smith: The Jump Off: In partnership with Westbrook Entertainment, Will Smith is going to epic heights in his new YouTube Original, Will Smith: The Jump Off. In this special, Will accepts the ultimate YouTube fan challenge to bungee jump from a helicopterall to raise awareness for charity. The cameras will follow him as he prepares for the big jump, which well livestream on his birthday.
  • Priyanka Chopra: If I Could Tell You Just One Thing: From Sundog Pictures, Priyanka Chopra will go on a personal journey to meet the worlds most successful and inspirational peopleeach time asking them for advice they feel can change the world. From actors and politicians to religious leaders and environmentalists, star of the show Priyanka will speak with the people who will go down in history as having challenged the status quo.
  • Jack Whitehall: Training Days: In this show, comedian and actor Jack Whitehall trains with the worlds most elite soccer playersand has a little behind-the-scenes fun in the process. Sponsored by Wendys in the U.S., Training Days is executive produced by James Corden and Fulwell 73 and will launch to fans around the world on Jacks YouTube channel on May 9, ahead of the World Cup.
  • Best Shot: Executive produced by LeBron James and Maverick Carter, Best Shot is a new documentary series following the Newark Central High School Blue Devils as they find community through basketball and receive mentorship from former NBA player Jay Williams. Directed by Michael John Warren and produced by SpringHill Entertainment and Boardwalk Pictures in association with Blue Ribbon Content, Best Shot will debut on the NBA YouTube channel this summer.
After generating significant viewership, were bringing back these audience favorites:
  • Untitled Demi Lovato Project: In her new YouTube Original, Demi is returning to show fans a side of herself beyond her music to raise awareness about issues that matter. Demi will draw from personal experiences and passions to pay it forward to some of her biggest fans and closest friends. From Philymack Productions and London Alley.
  • The Super Slow Show Season 2: In partnership with Rooster Teeth Productions, the Slow Mo Guys are returning with a renewed focus on science, technology, engineering and math. Through the lens of education, the Slow Mo Guys will explore the tiniest phenomena and greatest spectaclesall in slow motion.
  • Kevin Hart: What the Fit Season 2: Kevin Hart is returning with even bigger punch lines and celebrity guests. In partnership with Lionsgate and Laugh Out Loud Network, this second season will raise more awareness of healthy living and wellness, as Kevin and his celebrity friends try out some of the most unique and outlandish workout routines.
In addition to the cant-miss shows above, were also excited to announce we will be rolling out even more Artist Spotlight Storiesintimate and personal video portraits of music artists who are pushing the boundaries of creativity and connecting with fans in unique and powerful ways on YouTube. We will be partnering with artists, including Shawn Mendes, J Balvin, Janelle Mon?e, and more, on Spotlight Stories this year.

Making even more top content accessible to advertisers

Every one of the shows outlined above will be available through Google Preferredour premium content offering for advertisersso that brands can continue to access some of the most popular stars and inspiring stories on YouTube. Year-over-year, we continue to see tremendous growth from Google Preferred. In fact, Google Preferred Lineups reach more 18-49 year-olds monthly than any cable network or full episode player.4

Today, were adding to that momentum. For the very first time, Google Preferred Lineups and Breakout Videos will include our complete music universe, including eligible VEVO channels and videos. This gives brands the unprecedented opportunity to advertise against virtually all music in the world, from fresh talent to the most popular music icons. Thank you to our partners at Sony Music, Universal Music Group and VEVO who have joined Warner Music Group and countless independent record labels to bring all of this exciting music to you.

Were also focused on giving brands even more opportunities to advertise against some of the most influential live music events with Google Preferred and sponsorships. Once again, we are an official livestream partner of the Global Citizen Festival, and we will livestream shows from multiple cities around the world. And, were thrilled to announce we have renewed our exclusive livestream partnership with Coachella for an additional three years. The renewal will take YouTube through 2021, which will mark 11 consecutive years of a Coachella webcast on YouTube.

Beyond music, we are also launching a new product improvement to help advertisers reach audiences among some of YouTubes most popular content. Were adding new signals to enhance affinity segments on Google Preferred so advertisers can engage with the most relevant audience, creating a richer experience for brands and users alike.

Offering undivided attention and unmatched results

Weve always believed that when you put the user first, great things will follow. By providing our audience with a home for immersive, engaging video content and our advertising partners new ways to reach their customers that are relevant and assistive, we can deliver greater impact for everyone. Looking across Nielsen Matched Panel Analysis (MPA) studies weve run to date, we see that over 70 percent of YouTube campaigns drove a significant lift on offline sales.5

We recognize the need to hold ourselves accountable with first- and third-party measurement tools. That's why we've partnered with trusted experts, such as MOAT on viewability and Nielsen on reach, among others. And tonight we announced we'll continue this work by extending sales lift measurement to Nielsen Catalina Solutions, soon giving advertisers a new option to measure the effectiveness of YouTube campaigns at moving products off the shelves.

Check out #Brandcast to see highlights from the night.

Kate Stanford, Head of Global Advertiser Marketing at YouTube, recently watched WORLD RECORD - Longest Domino Line EVER!


1YouTube Internal Data, Global, Accurate as of Jan 2018. Based on seven day average of watchtime for TV screen devices, which include smart TVs, Roku/Apple TV and game consoles
2Google Data, Global, April 2018
3YouTube Internal Data, Global, March 2018
4Google commissioned Nielsen custom fusion study. Desktop, mobile and TV fusion. TV measurement of all individual U.S. cable networks. Reach among person 18-49 (Live +7, one minute qualifier), television only, September 2017.
5Commissioned Nielsen Matched Panel Analyses - Base: 55 YouTube Campaigns from 2016-2017 across nine countries; count based on tested strategies with a lift based on a one-sided significance >80 percent

10. Introducing new choices for parents to further customize YouTube Kids., 25 .[−]
When we launched the YouTube Kids app three years ago, our goal was to give kids around the world a place to access videos that were enriching, engaging and allowed them to explore their endless interests.

Since then, our team has continued to work to improve the app experience for kids and families around the world. One area of focus has been building new features that give parents even more control around the content available in the YouTube Kids app so they can make the right choice for their unique family and for each child within their family.

We are excited to announce that throughout the year, we will be rolling out three new options in YouTube Kids:

  • Collections by trusted partners and YouTube Kids: Starting this week, our partners and the YouTube Kids team will offer collections of trusted channels on a variety of subjects from arts & crafts and music to sports, learning, and so much more. This makes it easy for parents to select only the channel collections and topics they want their kids to access. Just go into Profile Settings, and select from available collections such as Sesame Workshop and PBS KIDS. We will continue to add more partners over time.
  • Parent approved content: Parents know better than anyone what they want their children to watch. For those parents who want even more control over the videos and channels in the YouTube Kids app, were rolling out a feature later this year that will allow parents to specifically handpick every video and channel available to their child in the app.
  • Improved search-off control for an even more contained experience: Parents have always been able to turn search off within the YouTube Kids app, but starting this week turning search off will limit the YouTube Kids experience to channels that have been verified by the YouTube Kids team. This means that search off will not include recommendations from the broader YouTube Kids corpus.

For parents who like the current version of YouTube Kids and want a wider selection of content, its still available. While no system is perfect, we continue to fine-tune, rigorously test and improve our filters for this more open version of our app. And, as always, we encourage parents to block and flag videos for review that they don't think should be in the YouTube Kids app. This makes YouTube Kids better for everyone.

It is our hope that these additional options will allow every family to have the experience they want in the YouTube Kids app.

James Beser, Product Director for YouTube Kids, recently watched " Photosynthesis for Kids" on the Kids Learning Tube channel with his 2nd grade daughter.

11. More information, faster removals, more people - an update on what were doing to enforce YouTubes Community Guidelines., 24 .[−]
In December we shared how were expanding our work to remove content that violates our policies. Today, were providing an update and giving you additional insight into our work, including the release of the first YouTube Community Guidelines Enforcement Report.

Providing More Information
We are taking an important first step by releasing a quarterly report on how were enforcing our Community Guidelines. This regular update will help show the progress were making in removing violative content from our platform. By the end of the year, we plan to refine our reporting systems and add additional data, including data on comments, speed of removal, and policy removal reasons.

Were also introducing a Reporting History dashboard that each YouTube user can individually access to see the status of videos theyve flagged to us for review against our Community Guidelines.

Machines Helping to Address Violative Content
Machines are allowing us to flag content for review at scale, helping us remove millions of violative videos before they are ever viewed. And our investment in machine learning to help speed up removals is paying off across high-risk, low-volume areas (like violent extremism) and in high-volume areas (like spam).

Highlights from the report -- reflecting data from October - December 2017 -- show:
  • We removed over 8 million videos from YouTube during these months.1 The majority of these 8 million videos were mostly spam or people attempting to upload adult content - and represent a fraction of a percent of YouTubes total views during this time period.2
  • 6.7 million were first flagged for review by machines rather than humans
  • Of those 6.7 million videos, 76 percent were removed before they received a single view.
For example, at the beginning of 2017, 8 percent of the videos flagged and removed for violent extremism were taken down with fewer than 10 views.3 We introduced machine learning flagging in June 2017. Now more than half of the videos we remove for violent extremism have fewer than 10 views.



The Value of People + Machines
Deploying machine learning actually means more people reviewing content, not fewer. Our systems rely on human review to assess whether content violates our policies. You can learn more about our flagging and human review process in this video:


Last year we committed to bringing the total number of people working to address violative content to 10,000 across Google by the end of 2018. At YouTube, we've staffed the majority of additional roles needed to reach our contribution to meeting that goal. Weve also hired full-time specialists with expertise in violent extremism, counterterrorism, and human rights, and weve expanded regional expert teams.

We continue to invest in the network of over 150 academics, government partners, and NGOs who bring valuable expertise to our enforcement systems, like the International Center for the Study of Radicalization at Kings College London, Anti-Defamation League, and Family Online Safety Institute. This includes adding more child safety focused partners from around the globe, like Childline South Africa, ECPAT Indonesia, and South Koreas Parents Union on Net.

We are committed to making sure that YouTube remains a vibrant community with strong systems to remove violative content and we look forward to providing you with more information on how those systems are performing and improving over time.

-- The YouTube Team

1 This number does not include videos that were removed when an entire channel was removed. Most channel-level removals are due to spam violations and we believe that the percentage of violative content for spam is even higher.
2Not only do these 8 million videos represent a fraction of a percent of YouTube's overall views, but that fraction of a percent has been steadily decreasing over the last five quarters.
3This excludes videos that were automatically matched as known violent extremist content at point of upload - which would all have zero views.

12. 'These Things Happened': The story of famed rapper G-Eazy's chart-topping journey., 20 [−]
YouTube is proud to present G-Eazys These Things Happened -- a new Artist Spotlight Story that depicts the Bay Area rappers journey from the anonymous street corners of Oakland to landing multiple chart-topping records and nearly 5 million YouTube channel subscribers.

Directed by Rob Semmer, Creative Director for FADER, These Things Happened takes viewers behind the scenes of G-Eazys amazing ascent to chart-topping rapper. The Spotlight Story mixes concert clips, backstage interviews, and documentary footage of the rappers hometown, including the street corners where he used to hand out mixtapes more than a decade ago. Today, G-Eazy boasts more than 3 billion views across YouTube, with his recent hit No Limit reaching as high as #3 on the YouTube Music U.S. Top 100 Tracks chart and #1 on Billboards Pop Songs chart.



It didn't work the traditional route until I got it popping on my own on YouTube, the rapper says. I'm forever grateful for the opportunity that was presented to an artist like myself.

Born Gerald Earl Gillum in 1989, G-Eazy was raised by a working-class family in California's Bay Area. As a teenager, he was inspired by the region's burgeoning hyphy hip-hop sound, producing bedroom mixtapes, which he sold along Berkeleys Telegraph Ave.

After years of self-released recordings and accompanying tours, including tour diaries posted to YouTube, G-Eazy had his breakthrough with Been On. The song is pure G-Eazy in that its tight lyrics flow over a hazy beat. The video was instantly iconic: a single slo-mo shot of the rapper smoking in black and white. The clip has tallied over 70 million YouTube views, and its success online helped break G-Eazy to the masses. A follow-up video, Me, Myself & I, featuring Bebe Rexha, landed a top 10 slot on the Billboard Hot 100.



G-Eazy's latest LP, The Beautiful & Damned, reflects on the fame that he's achieved since the album release. These Things Happened picks up at present day, staying by the rapper's side as he promotes the album and plays shows in support of it. A record-signing event even takes him back to the Bay Area, where he meets fans at Berkeley's Amoeba Records.

I remember those shows in Berkeley at La Pena, G-Eazy recalls. We sold out La Pena with like 200 people. It's not even a venue. They call it a cultural center. They booked me 'cus no one in the Bay would book me.

These Things Happened captivates in part because even in the La Pena days, G-Eazy was documenting himself, shooting footage, and uploading it to YouTube for his fans.

If you're not active on YouTube, if you're not visible, if you're not giving that window into your life at all, then you're just disappearing, he says.

For now, G-Eazy doesn't have to worry. These Things Happened ends a few blocks from where it started. Back in New York, with G-Eazy all grown up, a star around the world. This time he gazes up again to see himselfand his YouTube channeladvertised in a new billboard high above the street.



Its the age of access, says G-Eazy. YouTube provides a peek into your life, into your world, into your process. You close that window for too long and you run the risk of losing your audience.

Its an honor to partner with and help tell the story of an artist with such a clear vision, said Lyor Cohen, Global Head of Music at YouTube. Its equally rewarding to work with a label like RCA that is so supportive in collaborating to propel G-Eazy and bring context to his journey.

--YouTube Music Team

13. Camila Cabello: 'Made in Miami.' A behind-the-scenes look at the 'Havana' star conquering the globe., 27 .[−]
YouTube is proud to present Camila Cabellos Made in Miami, an Artist Spotlight Story created in collaboration with the rising superstar that gives an intimate and personal look at her journey, from arriving in Miami to topping the global charts.

Directed by Tabitha Denholm and released today on YouTube, Made in Miami is the story of Camila Cabello's path from arriving in Miami as a kid, carrying nothing but a backpack and a few toys, to becoming a global star with over 2.5 billion combined YouTube views and the biggest record in the world.


Boldy striking out on her own this year to follow her dreams, breakout artist Camila Cabello released a stunning debut solo album and created her iconic music video for Havana, a global smash which has garnered well over a billion views across YouTube since its release.

The unstoppable hit has been the #1 song on the YouTube Music Global Top 100 for every week of 2018 and earned massive views in countries including the United States (332 million), Brazil (132 million), the Philippines (120 million), Mexico (100 million), the United Kingdom (91 million) and Germany (72 million). Cabellos hit is currently the most-viewed track of 2018 on YouTube, both globally and in over 30 individual countries.

I knew I wanted to make a song called 'Havana' to honor my heritage it's a love letter to that, Camila Cabello explains in her Artist Spotlight Story Made in Miami. Im super proud to represent the Latin community and just super proud of my family and their story, and of who I am.

Born in Cuba and raised in Miami, Camila gravitated to singing at an early age, eventually turning to YouTube to help build her audience. Something clicked for me where I was like this is a way to get into the singing thing, because you dont need to have money to post a YouTube video.

Uploads like her rendition of Demi Lovato's Skyscraper followed, foreshadowing the singers future success on and off the platform. I would get, like, two comments, and I would be like, 'Oh my God!' Camila explains of those early videos. Posting those covers on YouTube definitely gave me a little bit more confidence.


This led to her audition on Fox's talent competition The X Factor, which of course led her to being selected as a member of the vocal group Fifth Harmony. Their brassy single Worth It became the first video by a girl group to reach a billion views, while runaway hit Work from Home became YouTube's most popular video of 2016.

With the courage and talent to strike out on her own, she left the the group to write and produce her solo debut Camila. It is the video for the aforementioned Havana that best encapsulates Camilas transformation to a global superstar.

She wanted to tell a story, explains Lyor Cohen, YouTube's Global Head of Music of her video for Havana. She was able to weave that story into her music video, showing how much creativity people can have on YouTube.


For Camila, it is all part of the ongoing journey. My familys attitude of never setting limits on yourself, the singer explains in Made in Miami. Thats literally the reason theres a camera here right now.

Made in Miami captures Camilas story with intimate videos and insights into an artist stepping out onto the worlds stage to tell her story on her own terms, and the world may never be the same.

Our Artist Spotlight Stories are intimate and personal portraits of artists that give them the unique opportunity to share these special moments with fans, added Cohen. Made in Miami is just that.

For more on Camila Cabello, stream her Artist Spotlight Story Made in Miami on YouTube now and tune into her livestream Q&A about the film with fans at noon ET.

14. Updates to YouTube Live streaming., 27 .[−]
Together, we've experienced the biggest music, sports, science, culture and gaming events unfold live on YouTube. Now were introducing more ways to watch live videos and interact with your community in real time.

Catching up on the latest

Live chat plays a key role in creating connections between creators and their community. Today we are starting to roll out chat replay to YouTube, so you can follow the conversation even after a live stream is over. Live chat replays will show up alongside the video, exactly as it appeared live.


Making live streams more accessible

We launched automatic captions back in 2009, and since then, weve auto-captioned a staggering 1 billion videos. Were now bringing English automatic captions to live streams.


When professionally provided captions arent available, our new live automatic captions provide creators a quick and inexpensive way to make live streams accessible to more people. With our live automatic speech recognition (LASR) technology, youll get captions with error rates and latency approaching industry standards. We'll roll this out in the coming weeks, and will continue to improve accuracy and latency of automatic captions.

More fun features for live streamers

Creators can now add a location tag to their mobile live streams and video uploads and share all their favorite hot spots with viewers. You can explore other videos with the same location tag by simply clicking on it. You can also use the location filter on the search results page to find other videos from a specific spot.




Last year, we introduced a way for Super Chats to trigger real life events. Now creators can set this up for their channels using IFTTT (If This, Then That). Over 600 internet-connected services and devices (like lights, pet feeders and confetti cannons!) can be connected to Super Chat. Super Chat is already available on desktop and Android devices, with support for iOS devices rolling out starting today.

With live streams, youve found more intimate and spontaneous ways to share your thoughts, lives, and creativity. Take these features for a spin and show us your world!

Kurt Wilms, Live Video Product Lead, recently watched " Falcon Heavy Test Flight."

15. Its time to turn up the music: Watch The BRITs LIVE with Ed Sheeran, Dua Lipa, Stormzy, and Justin Timberlake on YouTube., 20 .[−]
Do you remember the BRITs, where Ed Sheeran famously brought Stormzy out to perform, Adele showed us that she doesnt like being rushed, and Ginger Spice unveiled her iconic Union Jack dress? Its almost time for the action to begin again as the excitement of The BRIT Awards 2018 is almost upon us. What memorable pop culture moments will this year bring?

Were letting you in on all the fun as were streaming the BRITs right here live for the fifth year running. Just tune in at YouTube.com/BRITS on whatever screen you find yourself closest to: mobile, tablet or TV, on February 21 at 11:30 a.m. PT / 2:30 p.m. ET / 7:30 p.m. GMT. (If youre in the U.K., you can catch up on performances after the show).

YouTube star and music sensation, Conor Maynard is hosting the livestream alongside none other than BBC Radio 1Xtras Yasmin Evans. The pair will share all sorts of behind-the-scenes gossip from the show live, so you wont want to miss it on the night.

This year, nominated stars like Dua Lipa, Stormzy and Ed Sheeran - who got their start on YouTube - are set to grace the main stage, so youll want to keep your eyes peeled for brilliant renditions of their hits. And as British hitmakers are not just popular at home, their BRIT performances will be beamed on YouTube to their massive followings abroad. ...


Comedian Jack Whitehall will bring his hilarious antics to the party as host of the BRITs, too, so therell be plenty of laughs to go with the great music.

Livestream host Conor Maynard said: Im super excited to be hosting The BRITs coverage on YouTube. My career started on YouTube, so it feels great to be doing something on YouTube and the BRITs. Cant wait to have an awesome night!

Geoff Taylor, Chief Executive of The BPI & BRIT Awards said: We are delighted to be streaming The BRITs live to fans all around the world with our partner YouTube, for a fifth successive year. We are thrilled to have such popular and talented hosts.

After the show, youll find performances from the artists on a YouTube playlist for you to relive and rewatch, plus further catch-up content on the BRITs channel. So, tune in at YouTube.com/BRITS on February 21 at 11:30 a.m. PT / 2:30 p.m. ET / 7:30 p.m. GMT for unforgettable performances and must-see shenanigans.

-- The YouTube Music Team

16. YouTube TVs got game on Valentines Day: more channels and markets., 14 .[−]
Last year we launched YouTube TV, the best way to enjoy cable-free live TV, and weve been working hard to make it better every day. Today we are excited to wish all our members an extra Happy Valentine's Day by bringing more of the networks you love to YouTube TV, including TNT, Adult Swim, TBS, CNN, Cartoon Network, truTV, Turner Classic Movies and more!

Thats great news for everyone, from Anderson Cooper addicts to Rick and Morty binge-watchers, and everything in between. Now you can also get breaking news from CNN, watch cables #1 new drama series The Alienist on TNT, catch up on TBSs hit comedy series The Detour, check out the popular kids series Teen Titans Go!, and enjoy the new season of truTVs Impractical Jokers - all included now with your YouTube TV membership.

For sports lovers in particular, weve got you covered: you now have access to March Madness and you can watch nationally televised NBA games, NBA All-Star weekend, NBA Playoff games, MLB Postseason games, the PGA Championship and soccer from the UEFA Champions League.

But wait, theres more! Were thrilled to announce that were soon adding NBA TV, the leagues 24-hour network, and MLB Network, Major League Baseballs award-winning 24/7 TV network, to the YouTube TV base package. And in the coming months, youll also be able to watch NBA League Pass, the leagues premium out-of-market live game service, or MLB.TV, the longest running sports streaming service in the U.S., for an extra fee. Game on!

It would break our hearts for you to miss out on the action, so in the coming weeks, YouTube TV is also expanding to all top 100 U.S. markets! While we started out in just five markets and expanded to over 80 from there, were thrilled to announce that we are taking YouTube TV to over 85 percent of U.S. households, with the most live local broadcast stations in markets where YouTube TV is available. New markets include: Lexington, Dayton, Honolulu, Richmond, Mobile, and Syracuse. Check out here if YouTube TV is available in your city.



We will be increasing our price to $40/month on March 13 for new members. However, if you are already a member or sign up before March 13, we are keeping your original price of $35/month.

YouTube TV offers cable-free live TV through a simple and easy experience thats built from the ground up for the 21st century. It includes:
  • Over 50 networks, including ABC, CBS, FOX, NBC, plus popular cable networks like TNT, TBS, CNN, ESPN, AMC, and FX, and local sports networks from NBC Sports, FOX Sports, and NESN in select markets.
  • Ability to watch on any screen - mobile, tablet or computer - and easily streamed to your TV with apps built for Roku (new!), Apple TV (new!), Xbox One, Android TVs and Samsung and LG 2016 and 2017 smart TVs; and Chromecast, Chromecast built-in TVs, and AirPlay through Apple TV.
  • A cloud DVR, with no storage space limits that travels with you within the United States so you can stream recordings on any device, whenever and wherever you want. It enables you to record live TV and never run out of storage space, plus record shows simultaneously, without using precious data or space on your phone. Your programs are stored for nine months.
  • Six accounts per household, each with its own unique recommendations and personal DVR with no storage space limits.
  • Half the cost of cable with zero commitments. A YouTube TV membership is only $35 a month (if you sign up before March 13) and there are no commitments you can cancel anytime.
So hop on the couch with us, fire up the TV remote and lets celebrate the best way to watch cable-free live TV together. Happy Valentines Day, YouTube TV members! Were having so much fun in our new relationship and are committed to making YouTube TV the live TV experience youve been waiting for. And if you are not a member, remember to join by March 13 to experience the new live TV service everyones talking about for only $35/month.

What can we say, YouTube TV is a cheap date :) Enjoy the game!

Posted by Heather Moosnick, Director of Content Partnerships, YouTube TV, who will be rooting for Team Curry #30 this Sunday in the NBA All-Star Game on TNT live on YouTube TV.

17. Thats a wrap! See you in Atlanta in 2019., 09 .[−]
It was a nail biting matchup with the underdogs prevailing in a game that came down to the last second.

Hundreds of thousands of people made their way to the Twin Cities this past Sunday to catch the action live. But for the millions of you that werent there in person, you havent missed the chance to watch and rewatch the Big Games always-entertaining slate of ads on YouTube.

On YouTube, fans engage with the Big Game well before the kickoff and long after the last touchdown. We saw over a 16 percent increase in viewership of Big Game ads on YouTube this year, with viewership on Living Room devices increasing by 52 percent.1 In fact, one in every eight Big Game ads on YouTube watched on Sunday were watched on Living Room devices.2

For the 11th year, fans turned to YouTube AdBlitz to watch, cheer, and share their favorite ads. This year, we expanded AdBlitz to include even more content beyond ads for fans to enjoy -- like top football content, custom creator videos from ThreadBanger, Wong Fu Productions, devinsupertramp, and more.

The cheers and in-hub views of the ads in AdBlitz have now been counted, and drumroll its time to reveal the three ads that came out on top. The battle for these top spots was fierce this year with 80+ brands participating in AdBlitz, and more fans visiting the site than ever. In fact, in just two days, AdBlitz site traffic this year exceeded total AdBlitz traffic during the entire Big Game week last year.

The AdBlitz 2018 fan favorites are: Amazon Alexa, Bud Light, and Groupon!

Amazons Big Game ad takes the top spot. In this hilarious ad, Alexa loses her voice and counts on a star-studded team including Cardi B and Gordon Ramsay to come to her rescue.



Bud Lights The Bud Knight came in second among AdBlitz fans, bringing their well-known Dilly Dilly creative to the Big Game with the introduction of the Bud Knight.



In third, Groupon and Tiffany Haddish join forces to let you know that every time you use Groupon in your neighborhood, youre supporting local businesses.



The Big Game may be over, but you can visit YouTube AdBlitz at any time to watch and rewatch all the top videos from this years event. After youve watched the ads, test your knowledge of the Big Game's most popular spots and YouTube trends with Deja:View trivia. Play now!

Meredith Bailey, YouTube Product Marketing Manager, recently watched " Pink Belts Out the National Anthem! | Super Bowl LII NFL Pregame.

1 YouTube Internal Data, U.S., February, 2018
2 YouTube Internal Data, U.S., February, 2018

18. Bundle up and tune in: Get inspired for the Winter Olympics with YouTube., 07 .[−]
The Winter Olympics in Pyeongchang, South Korea, will bring together athletes from all corners to compete in 102 events across 15 sports.

Starting February 8, if you miss a competition, you can watch select Olympic Winter Games video highlights from official Olympic broadcasters on YouTube in more than 80 countries around the world including from NBCUniversal (USA), BBC (UK), NHK (Japan), France TV (France), and Eurosport (Rest of Europe). In the U.S., YouTube TV will also show NBCUniversals live coverage of the Olympic Winter Games, and in India, Pakistan, Bangladesh, Sri Lanka, Bhutan, Maldives and Nepal, the Winter Games will be for the first time live and free on the Olympic Channel on YouTube.

YouTube holds a treasure trove of content to get you excited for the 2018 games. Learn about the games, go behind the scenes, brush up on your figure skating facts, and get up to speed on the stories to watch.

In fact, in 2017, people tuned in to watch many sports on YouTube, with ice hockey receiving the most views among all Winter Olympics sports, followed by figure skating. In the battle of skiing vs. snowboarding, skiing takes the bronze, overtaking snowboarding for the #3 spot.



While some sports are globally popular, there are some interesting cultural differences when examining each countrys top sport compared to the global average. In host country South Korea, speed skating is 10x more popular than in the rest of the world, while in Norway - which leads the all-time medal table - skiing is king. And does latitude make a difference? Southern Hemisphere countries tend to prefer bobsleigh, luge and curling, while countries up north like Canada and Russia love hockey.



And to get in the spirit, do as the locals and shout Fighting (???)! for your home team. ...

Tomos Grace, Head of Sports for YouTube EMEA, recently watched Wales in the Six Nations.

19. Greater transparency for users around news broadcasters., 02 .[−]
A big goal for us in 2018 is to provide greater transparency across the board to our community of creators, advertisers, and viewers. In one small step towards that commitment, today we will start rolling out notices below videos uploaded by news broadcasters that receive some level of government or public funding. Our goal is to equip users with additional information to help them better understand the sources of news content that they choose to watch on YouTube.

Were rolling out this feature to viewers in the U.S. for now, and we dont expect it to be perfect. Users and publishers can give us feedback through the send feedback form. We plan to improve and expand the feature over time.

The notice will appear below the video, but above the videos title, and include a link to Wikipedia so viewers can learn more about the news broadcaster.



News is an important and growing vertical for us and we want to be sure to get it right, helping to grow news and support news publishers on YouTube in a responsible way. This work follows a series of changes we made throughout 2017 to better surface authoritative news content. In 2017, we launched a Breaking News shelf on the home page to prominently surface news after a major event and a Top News shelf in YouTube search results to highlight news from authoritative sources for news-related queries.

This notice on publishers receiving public or government funding, though still in its early stages, not only carries forward our work in this area through 2017, but represents one of many more steps we will take throughout 2018 to improve how we deliver news content on YouTube.

Geoff Samek, Senior Product Manager YouTube News, recently watched " The Oxford comma's unlikely origin."

20. #CreateBlackHistory: Celebrating Black History Month with YouTube.., 01 .[−]
Over the past year, weve seen historic examples of firsts in so many different areas of society and Black History literally being made every single day. This month, and every month, Im inspired by the future faces of Black History on this platform--incredible artists, musicians, beauticians and comedians like Todrick Hall, Ari Fitz, Andreas Choice, and TPindell. Thats why, this Black History Month, we are excited to celebrate these awesome creators by having them share who inspires them every day.

To recognize these contemporary history-makers in the making, we asked 28 different YouTube creators to tell us who they believe is creating Black History. Each day this month, well publish one of those videos as a Reel on YouTube Spotlight channel.


In addition to our daily videos, well share a new playlist each week of February, celebrating the luminaries who have been making Black History of late.

Celebrate Black History Month with us by visiting youtube.com/spotlight on your phone and swiping over to the Reels tab. And after watching the Reels, tell us who inspires you with the hashtag #CreateBlackHistory.

Danielle Tiedt, Chief Marketing Officer at YouTube, recently watched #CreateBlackHistory

21. Bringing the power of YouTube to more countries with YouTube Go., 01 .[−]
Last year, we launched YouTube Go in India, a brand new app built from the ground up to unlock the power of YouTube for the next generation of users. Since then, we've also launched YouTube Go in 14 additional countries, including Indonesia, Nigeria and Thailand, and we've seen firsthand the impact that bringing more people into the world of video can have.

For instance, Mapan a startup in Indonesia that uses technology to train and empower low-income communities and families in rural Indonesia is using YouTube Go as part of their regular arisans or community meet-ups to equip entrepreneurial women with financial skills and resources. Each arisans' chairwoman downloads a playlist of videos related to starting and running a small business; they then share these videos with each other using YouTube Gos nearby sharing function. A teacher who runs a primary school for low-income children in Lagos, Nigeria, says that using YouTube Go has allowed me to download and watch more videos that help with everything from mathematics lesson plans to how to decorate the classroom.

We're excited to expand YouTube Go to over 130 countries around the globe starting today. YouTube Go gives access to YouTube regardless of connectivity status and more control over data usage, while being locally and socially relevant. Key features of YouTube Go include:

  • Videos that matter to you: The YouTube Go home screen features trending and popular videos in your area, so that you can find and discover videos that you and your community care about. The entire experience is available in your language, with videos that are relevant to you.
  • Control over your experience: On YouTube Go, well show you a video preview when you tap on a thumbnail, giving you a better sense of what the video is about before you decide if you want to watch it. You can then choose to download the video for viewing later or stream it now. And we also allow you to choose the amount of data youd like to spend on that video.
  • Share videos with friends nearby: With YouTube Go, you can share videos with friends and family nearby without using any data.


From our previous launches, we've learned that you love those new features, so we made a few design changes to make them even more prominent in the app:
  • Watch in high quality: In response to user feedback, weve given you even more control of your experience and added the ability to download, stream, and share videos in High Quality in addition to basic and standard quality resolutions.
  • Discover fresh content you love: We heard that you wanted an even easier way to get the freshest videos recommended to you. Now, you can get new personalized content with a simple pull of the home screen. We also notify you when new videos are uploaded from the channels you love.
  • Share more easily: We know you love sharing videos, so we made design changes to make it even easier to access the share nearby feature right from the home page. We also added a highly requested feature: allowing multiple videos to be shared at once.
We've been working hard to build a YouTube app that works for you, with brand new features designed with your preferences, aspirations and needs in mind. We can't wait to see what you can do with the power of YouTube in the palm of your hand.

Jay Akkad, Product Manager, YouTube, recently downloaded and watched " Diving into 1000 Mousetraps in 4K Slow Motion - The Slow Mo Guys."

22. State of the Union 2018, live on YouTube., 26 .[−]
From conventions to inaugurations to presidential addresses, YouTube has brought you some of the biggest political moments in recent U.S. History. As President Trump begins his second year in office, YouTube is continuing this tradition.

For the ninth year, YouTube is live streaming coverage of the presidents State of the Union address along with the response from the Democratic Party. This year, you can tune into live streams from more sources than ever before in English and Spanish. Here are the many channels where you can follow the coverage:


Head to YouTube on Tuesday, January 30, at 6 p.m. PT / 9 p.m. ET to watch the action live.

Brandon Feldman, YouTube News and Politics, recently watched History of the State of the Union.

23. Elton John announces final tour on YouTube in VR180 bringing together fans around the world., 24 .[−]
Elton John has entertained us, moved us, and had an unparalleled career that has redefined the cultural landscape. His unforgettable hits -- Rocket Man, Bennie and the Jets, Tiny Dancer -- changed what it meant to be a singer-songwriter, catapulted him to global mega stardom, soundtracked our childhoods, and changed lives along the way. Now after more than half a century on the road, Elton announced details of his final tour, Farewell Yellow Brick Road via an exclusive VR180 livestream on YouTube.

Kicking off in the U.S. on September 8, 2018, the tour will consist of more than 300 shows across five continents before reaching its conclusion in 2021. Eltons new stage production will take his fans on a musical and highly visual journey spanning a 50-year career of hits like no one has ever seen before.

The tour announcement was made at a marquee event at Gotham Hall in New York City, simultaneously transmitted to Troubadour in L.A. and YouTube Space London. And thanks to YouTubes exclusive VR180 livestream, fans all around the world were part of the action and revisited some of the defining moments that set Elton on his unstoppable path to global superstardom.



Elton John is always up for doing things differently, using the latest technology to help him defy space and time, connecting his past and future. Last year, Elton's YouTube-supported The Cut gave undiscovered talent the chance to create the first-ever official music videos for three of his iconic hits, and now his final farewell tour announcement takes experimentation to the next level - livestreaming in VR.

Check out VR360 video from the event at youtube.com/eltonjohn and additional event footage including two live performances, a Q&A with Anderson Cooper, and Behind The Scenes videos in VR180 tracking Elton's journey, supported by YouTube, will be available in the coming days.

For more info on the tour, go to EltonJohn.com.

Vivien Lewit, Global Head of Artist Services at YouTube

24. Increasing our investment in Creators for Change., 24 .[−]
Since launching YouTube Creators for Change in September 2016, weve partnered with 39 inspiring creators from around the world, helping amplify their voices to counter hate and promote tolerance. Over the last year theyve released dozens of thought-provoking videos that show the power of video to encourage empathy and understanding around the world.

Today, over a hundred YouTube creators are gathered in London for the annual Creators for Change Summit. The summit celebrates last years progress and fosters collaboration between leading advocates of social change for the year ahead. These creators include:

  • L-FRESH the LION, an Australian rapper of Sikh descent, who created a two-part track to challenge racism.
  • Dina Tokio, a beauty vlogger from the U.K. who was recently named as one of Vogues New Suffragettes, uses her interview series #YourAverageMuslim to challenge perceptions about Muslim women including meeting with a hip-hop dancer, a powerlifter and a prison community development worker.
  • Rosianna Rojas who, in partnership with the UN Refugee Agency, travelled to a remote part of Colombia to help refugees learn about the power of YouTube to document their stories and share them with the world.


A look back at 2017

In 2017, global audiences viewed Creators for Change videos tens of millions of times, spending hundreds of thousands of hours watching this content.

Creators for Change collaborated with social impact organizations and experts in Australia, Germany, Indonesia, Israel, Spain, Turkey, United Kingdom, France and Belgium. One example of this is the Indonesian chapter campaign #1Indonesia where YouTube creators Cameo Project teamed up with the Maarif Institute, a local NGO, on a cross-country project to encourage over 2,000 high school students from ten cities to create videos for positive change on topics that affect their communities. Topics included tolerance for ethnic and religious minorities, and digital literacy around online hoaxes.

Through Creators for Change, weve educated over 15,000 young people in over 200 locations through local grassroots efforts, including workshops and school programs. In fact, students surveyed in Germany and the United Kingdom reported a significant increase in confidence in their ability to identify and counter hate speech online as a result of the workshops. And were just getting started



Increasing our investment in 2018

In 2018, we are continuing to invest in Creators for Change, including providing production and marketing support with a value of over $5M to diverse voices harnessing the power and scale of YouTube in groundbreaking, positive ways.

We will engage more creators in the program, arm the wider YouTube community with new tools and education on how to create change, and empower more young people to use their voices to encourage positive social messages.

In the coming months, well announce the global recipients of the production grants were making available through this renewed investment.

Video is a powerful medium to open minds to new perspectives and shared experiences. Creators prove that to us every single day. And we think Creators for Change in 2018 will reach and inspire even bigger audiences.

Juniper Downs, Head of YouTube Public Policy

25. New Official Artist Channels provide a single destination for artists and fans to connect., 23 .[−]
If youre a music fan, one of the best things about YouTube is that you can find much more than just the official version of a song. Across the platform, you can find music videos, lyric videos, covers, unplugged sets, live performances, backstage footage of your favorite artist and more.

We launched Official Artist Channels last year to help make it easier for fans to find content from their favorite artists by uniting their full body of work (from official videos to live performances, to individual songs and albums) under one channel.

Today, were simplifying things even more by bringing together an artists subscribers under their Official Artist Channel. Uniting subscribers under one channel means youll be able to go deeper and explore all of the content from the artists you love. For fans looking for music from the artists they love, finding the Official Artist Channel for an artist will soon be as simple as searching for their name on YouTube. You can also identify the Official Artist Channel by looking for the artist icon (the musical note) in YouTube search and on the channel page.



If you're currently subscribed to an unofficial artist channel, you will soon be subscribed to their Official Artist Channel and your subscription to any unofficial artist channels will become inactive. The Official Artist Channel is a single destination that gives you access to an artists full body of work, so youll now receive notifications solely from the Official Artist Channel whenever new videos are uploaded or when an artist wants to send a message to their fans.

For artists, uniting your subscribers under one channel means you have more reach to promote your latest releases. It also gives you (and your team if youve got one) control over your presence and the opportunity to engage directly with your fans through YouTube features like Community Posts, Mobile Live and Ticketing.

We will be expanding the roll-out of the new Official Artist Channels to artists on the platform over the coming weeks. Artists looking for more information on their Official Artist Channels can read more on the Help Center. Fans looking for more information on how to manage their channel subscriptions, notifications and search for channels can visit this Help Center article and view the informational video.

- YouTube Music Team


 
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